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In-person Learning Market Report

RA08578

In-person Learning Market by Course Type (Academics, Arts, Sports, and Other Courses), Application (Cram School and At-home Teaching), End-user (Pre-school Children, Middle School Students, High School Students, and College Students), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028

RA08578

Pages: 175

Apr 2022

COVID-19

pandemic has shown to have an enormous impact on most
industries.

Click Here to access our comprehensive analysis of the

Impact of covid-19 on In-person Learning Market

Global In-person Learning Market Analysis

The global in-person learning market size is predicted to garner $38,220.5 million in the 20212028 timeframe, growing from $18,009.1 million in 2020, at a healthy CAGR of 10.3%.

Market Synopsis

Students are opting for in-person learning as it helps in developing interpersonal skills, better academics, and provides hands-on learning. Growing expenditure on opting for quality education is the main factor driving the in-person learning market over the forecast period.

The high cost of courses is expected to hinder the growth of the market. Furthermore, the growing popularity of online learning is expected to hamper the market growth of the global in-person learning market.

According to the regional analysis, the Asia-Pacific in-person learning market is anticipated to grow during the review period and generate a revenue of $12,880.3 million in 2028, with a CAGR of 11.0%. The growing importance of education is the key factor driving the growth of in-person learning in the region.

In-person Learning Overview

In-person learning is a form of the learning process that occurs in-person and in real time between teachers and students or colleagues and peers. In the days before technology made it possible for people to communicate remotely through audio, video, and the internet, in-person learning was the only form of instruction possible.

Impact Analysis of COVID-19 on the Global In-person Learning Market

The spread of novel coronavirus had a devastating effect on several sectors, both directly and through necessary measures to avoid contracting the virus. Several countries imposed complete lockdowns, social distancing norms, and travel bans to contain the spread of the virus. Moreover, people started isolating themselves from public gatherings, schools, college, and universities to prevent contracting the virus.

The impact is also being felt by the in-person learning market. As a precaution against COVID-19 cases in the schools, most countries decided to split the school into two cohorts according to roll number or last names. One group attends in-person classes, while the other cohort meets online through online platforms like Zoom or Google Meet.

Besides, most countries opted for online learning over in-person learning to contain the spread of novel coronavirus. The closer of academic institutions, colleges, and training centers had negatively impacted the growth of the in-person learning market.

Growing Expenditure on Education to Drive the Market Growth

The growing importance of education among parents has increased the enrollment of students in schools, colleges, and training institutes. Most youngsters are pursuing higher studies for better employment opportunities. Furthermore, to pursue a career in the technology, medical, or business fields, students are spending enormous money on education in countries like India, China, and Singapore. For instance, as per Business Insider, the average expense for enrolling in a professional course can go as high as ₹72,000 per student.

The expenses on general education including primary to postgraduate courses increased fourfold to ₹8,331 per student per annum. Apart from basic education, most students are opting for private tuition to increase knowledge and skills. For instance, according to the Hindustan Times, about 40% of school-going students in states of India were found to be dependent on private tuition classes in 2021 against last year’s figure of 32.5% in 2020. Increasing expenditure on education is projected to fuel the demand for the in-person learning market.

To know more about global in-person learning market drivers, get in touch with our analysts here.

Growing Popularity of Online Learning to Restrain Market Growth

To mitigate the spread of novel coronavirus, majority of the countries announced the temporary closure of schools, colleges, and training institutes. As a result, schools, colleges, and training institutes shifted toward online learning. Furthermore, during the pandemic, most institutes engaged in corporate training and executive courses started providing training through online platforms. The increasing popularity of online learning platforms is expected to hinder the growth of the global in-person learning market.

Growing Government Initiative to Educate Rural Students to Generate Huge Opportunities

Buildings, classrooms, laboratories, and equipment are the key elements for learning in schools, colleges, and universities. Evidence indicates that good infrastructure improves student outcomes, reducing dropout rates and facilitating better instruction. For instance, a recent study from the U.K. found that environmental and design elements of school infrastructure together explained 16% of the variation in primary students’ academic progress. As a result, governments have increased spending on improving the quality of education and learning. The governments of most countries have taken several initiatives to improve the quality of education and teaching. Developing countries like India, China, and Indonesia have taken several initiatives to educate rural students, providing lucrative growth opportunities for the global in-person learning market.

To know more about global in-person learning market opportunities, get in touch with our analysts here.

In-person Learning Market
By Course Type

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Based on course type, the market has been divided into Academics, arts, sports, and other courses. Among these, Academics in-person learning sub-segment accounted for the highest market share in 2020 and it is estimated to show the fastest growth during the forecast period. Download PDF Sample Report

Source: Research Dive Analysis

The academics in-person learning sub-type is anticipated to have a dominant market share and generate a revenue of $25,323.0 million by 2028, growing from $11,626.3 million in 2020. The growing investment to provide quality education to rural students in countries like India, China, and Africa is the main factor driving the academic in-person learning market over the forecast period. Furthermore, supportive government initiatives and improving education infrastructure will provide lucrative opportunities for the academic in-person learning market in the coming years.

In-person Learning Market
By Application

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Based on application, the market has been divided into Cram School and at-home teaching. Among these, Cram School sub-segment accounted for highest market share in 2020 and it is estimated to show the fastest growth during the forecast period.

Source: Research Dive Analysis

The cram school sub-segment is anticipated to have a dominant market share and generate a revenue of $30,797.0 million by 2028, growing from $14,308.1 million in 2020. Growing disposable income has led to an increase in the spending on quality education in countries like India and China. Furthermore, parents in developing countries are saving money for quality education and tuition. Moreover, most students prefer studying aboard for quality education and better employment opportunities, resulting in fueling the demand for cram schools. Such trends are driving the market growth of the cram school market.

In-person Learning Market
By End User

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Based on end-user, the market has been divided into pre-school children, middle school students, High School Students, and college students. Among these, High School Students’ sub-segment accounted for highest market share in 2020.

Source: Research Dive Analysis

The high school students’ sub-segment is anticipated to have a dominant market share and generate a revenue of $13,865.8 million by 2028, growing from $6,743.2 million in 2020. Nowadays, parents are increasingly spending on their children’s physical, social, emotional, and academic development. Moreover, parents are focusing on improving the cognitive abilities of their children. As a result, the demand for in-person learning among high school students is steadily increasing.

The colleges students’ sub-segment accounted $5,160.4 million in 2020 and is estimated to reach $11,541.8 million by 2028 during the forecast period. An increasing number of college students want to pursue higher studies in reputed colleges and universities. Furthermore, for better employment opportunities in the IT and analytics field, a large number of college students are pursuing short-term courses. This trend has fueled the demand for in-person learning among college students.

In-person Learning Market
By Region

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The in-person learning market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Source: Research Dive Analysis

The Market for In-person Learning in Asia-Pacific to be the Most Dominant

The Asia-Pacific in-person learning market accounted for the highest market share in 2020 and it is estimated to show the fastest growth during the forecast period. Asia-Pacific was valued at $5,780.9 million in 2020 and is estimated to reach $12,880.3 million by 2028, with a CAGR of 11.0%. The demand for in-person learning in Asia-Pacific is driven by the high demand for quality education and supportive government initiatives. Furthermore, growing spending on higher education will provide growth opportunities for in-person learning in the region.

Competitive Scenario in the Global In-person Learning Market

Acquisition and investment are common strategies followed by major market players.

Competitive Scenario in the Global In-person Learning Market

Source: Research Dive Analysis

Some of the leading in-person learning market players are ISACA, Sylvan Learning, LLC, Wyzant, Inc., Kaplan, Inc., INSEAD, British Study Centers, Triumphant Institute of Management Education Pvt. Ltd, Vibrant Academy, All A's Tuition, and ITS Education Asia.

Porter’s Five Forces Analysis for the Global In-person Learning Market:

  • Bargaining Power of Suppliers: In developing countries, reputed classes are minimally prevalent. Moreover, country like India has a significant number of highly qualified and skilled teachers. However, to get admission in colleges, universities, and reputed tuition center, students have to pass entrance exams.
    Thus, the bargaining power of suppliers is high.
  • Bargaining Power of Buyers: The number of students is quite high. There is high competition among the student to get admission in reputed schools, colleges, and universities.
    Thus, buyer’s bargaining power will be low.
  • Threat of New Entrants: The in-person learning market requires highly skilled professionals and specialized knowledge. Furthermore, the companies in the in-person learning market are more globalized.
    Thus, the threat of the new entrants is moderate.
  • Threat of Substitutes: During the COVID-19 pandemic, most schools, colleges, and universities adapted online learning platform. Increasing penetration of online learning platform is expected to act as major substitute for in-person.
    Thus, the threat of substitutes is moderate.
  • Competitive Rivalry in the Market: The companies operating in this market are focusing on bringing innovative technologies in in-person learning which increases the industry competition.
    Therefore, competitive rivalry in the market is high.

Aspect

Particulars

  Historical Market Estimations

  2019-2020

  Base Year for Market Estimation

  2020

  Forecast Timeline for Market Projection

  2021-2028

  Geographical Scope

  North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Course Type

  • Academics
  • Arts
  • Sports
  • Other Courses

  Segmentation by Application

  • Cram School
  • At-home Teaching

  Segmentation by End-user

  • Pre-school Children
  • Middle School Students
  • High School Students
  • College Students

  Key Companies Profiled

  • ISACA
  • Sylvan Learning, LLC
  • Wyzant, Inc.
  • Kaplan, Inc.
  • INSEAD
  • British Study Centers
  • Triumphant Institute of Management Education Pvt. Ltd
  • Vibrant Academy
  • All A's Tuition
  • ITS Education Asia

Frequently Asked Questions
 

A. The global in-person learning market was valued at $18,009.1 million in 2020, and is projected to reach $38,220.5 million by 2028, registering a CAGR of 10.3%.

A. The global in-person learning market is segmented based on course type, application, end-user, and region.

A. Growing expenditure on quality education is driving the market for in-person learning market during the forecast period.

A. The forecast period for the global in-person learning market is from 2021 – 2028.

A. ISACA, Sylvan Learning, LLC, Wyzant, Inc., Kaplan, Inc., INSEAD, British Study Centers, Triumphant Institute of Management Education Pvt. Ltd, Vibrant Academy, All A's Tuition, and ITS Education Asia are the top key players in in-person learning market.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.By Course Type trends
2.3.By Application trends
2.4.By End User trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Pricing overview

3.8.1.by Product
3.8.2.by Application product

3.9.Market value chain analysis

3.9.1.Stress point analysis
3.9.2.Raw material analysis
3.9.3.Manufacturing process
3.9.4.Application analysis
3.9.5.Operating vendors

3.9.5.1.Raw material suppliers
3.9.5.2.Product manufacturers
3.9.5.3.Product distributors

3.10.Strategic overview

4.In-Person Learning Market, by Course Type

4.1.Academics

4.1.1.Market size and forecast, by region, 2020-2028
4.1.2.Comparative market share analysis, 2020 & 2028

4.2.Arts

4.2.1.Market size and forecast, by region, 2020-2028
4.2.2.Comparative market share analysis, 2020 & 2028

4.3.Sports

4.3.1.Market size and forecast, by region, 2020-2028
4.3.2.Comparative market share analysis, 2020 & 2028

4.4.Other Courses

4.4.1.Market size and forecast, by region, 2020-2028
4.4.2.Comparative market share analysis, 2020 & 2028

5.In-Person Learning Market, by Application

5.1.Cram School

5.1.1.Market size and forecast, by region, 2020-2028
5.1.2.Comparative market share analysis, 2020 & 2028

5.2.At-home Teaching

5.2.1.Market size and forecast, by region, 2020-2028
5.2.2.Comparative market share analysis, 2020 & 2028

6.In-Person Learning Market, by End User

6.1.Pre-School Children

6.1.1.Market size and forecast, by region, 2020-2028
6.1.2.Comparative market share analysis, 2020 & 2028

6.2.Middle School Students

6.2.1.Market size and forecast, by region, 2020-2028
6.2.2.Comparative market share analysis, 2020 & 2028

6.3.High School Students

6.3.1.Market size and forecast, by region, 2020-2028
6.3.2.Comparative market share analysis, 2020 & 2028

6.4.College Students

6.4.1.Market size and forecast, by region, 2020-2028
6.4.2.Comparative market share analysis, 2020 & 2028

7.In-Person Learning Market, by Region

7.1.North America

7.1.1.Market size and forecast, by Course Type, 2020-2028
7.1.2.Market size and forecast, by Application , 2020-2028
7.1.3.Market size and forecast, by End User , 2020-2028
7.1.4.Market size and forecast, by country, 2020-2028

7.1.5.U.S.

7.1.5.1.Market size and forecast, by Course Type, 2020-2028
7.1.5.2.Market size and forecast, by Application , 2020-2028
7.1.5.3.Market size and forecast, by End User , 2020-2028

7.1.6.Canada

7.1.6.1.Market size and forecast, by Course Type, 2020-2028
7.1.6.2.Market size and forecast, by Application , 2020-2028
7.1.6.3.Market size and forecast, by End User , 2020-2028

7.1.7.Mexico

7.1.7.1.Market size and forecast, by Course Type, 2020-2028
7.1.7.2.Market size and forecast, by Application , 2020-2028
7.1.7.3.Market size and forecast, by End User , 2020-2028

7.2.Europe

7.2.1.Market size and forecast, by Course Type, 2020-2028
7.2.2.Market size and forecast, by Application , 2020-2028
7.2.3.Market size and forecast, by End User , 2020-2028
7.2.4.Market size and forecast, by country, 2020-2028

7.2.5.Germany 

7.2.5.1.Market size and forecast, by Course Type, 2020-2028
7.2.5.2.Market size and forecast, by Application , 2020-2028
7.2.5.3.Market size and forecast, by End User , 2020-2028

7.2.6.UK

7.2.6.1.Market size and forecast, by Course Type, 2020-2028
7.2.6.2.Market size and forecast, by Application , 2020-2028
7.2.6.3.Market size and forecast, by End User , 2020-2028

7.2.7.France

7.2.7.1.Market size and forecast, by Course Type, 2020-2028
7.2.7.2.Market size and forecast, by Application , 2020-2028
7.2.7.3.Market size and forecast, by End User , 2020-2028

7.2.8.Spain

7.2.8.1.Market size and forecast, by Course Type, 2020-2028
7.2.8.2.Market size and forecast, by Application , 2020-2028
7.2.8.3.Market size and forecast, by End User , 2020-2028

7.2.9.Italy 

7.2.9.1.Market size and forecast, by Course Type, 2020-2028
7.2.9.2.Market size and forecast, by Application , 2020-2028
7.2.9.3.Market size and forecast, by End User , 2020-2028

7.2.10.Rest of Europe

7.2.10.1.Market size and forecast, by Course Type, 2020-2028
7.2.10.2.Market size and forecast, by Application , 2020-2028
7.2.10.3.Market size and forecast, by End User , 2020-2028

7.3.Asia Pacific

7.3.1.Market size and forecast, by Course Type, 2020-2028
7.3.2.Market size and forecast, by Application , 2020-2028
7.3.3.Market size and forecast, by End User , 2020-2028
7.3.4.Market size and forecast, by country, 2020-2028

7.3.5.China

7.3.5.1.Market size and forecast, by Course Type, 2020-2028
7.3.5.2.Market size and forecast, by Application , 2020-2028
7.3.5.3.Market size and forecast, by End User , 2020-2028

7.3.6.Japan

7.3.6.1.Market size and forecast, by Course Type, 2020-2028
7.3.6.2.Market size and forecast, by Application , 2020-2028
7.3.6.3.Market size and forecast, by End User , 2020-2028

7.3.7.India 

7.3.7.1.Market size and forecast, by Course Type, 2020-2028
7.3.7.2.Market size and forecast, by Application , 2020-2028
7.3.7.3.Market size and forecast, by End User , 2020-2028

7.3.8.South Korea 

7.3.8.1.Market size and forecast, by Course Type, 2020-2028
7.3.8.2.Market size and forecast, by Application , 2020-2028
7.3.8.3.Market size and forecast, by End User , 2020-2028

7.3.9.Australia 

7.3.9.1.Market size and forecast, by Course Type, 2020-2028
7.3.9.2.Market size and forecast, by Application , 2020-2028
7.3.9.3.Market size and forecast, by End User , 2020-2028

7.3.10.Rest of Asia Pacific

7.3.10.1.Market size and forecast, by Course Type, 2020-2028
7.3.10.2.Market size and forecast, by Application , 2020-2028
7.3.10.3.Market size and forecast, by End User , 2020-2028

7.4.LAMEA

7.4.1.Market size and forecast, by Course Type, 2020-2028
7.4.2.Market size and forecast, by Application , 2020-2028
7.4.3.Market size and forecast, by End User , 2020-2028
7.4.4.Market size and forecast, by country, 2020-2028

7.4.5.Latin America  

7.4.5.1.Market size and forecast, by Course Type, 2020-2028
7.4.5.2.Market size and forecast, by Application , 2020-2028
7.4.5.3.Market size and forecast, by End User , 2020-2028

7.4.6.Middle East 

7.4.6.1.Market size and forecast, by Course Type, 2020-2028
7.4.6.2.Market size and forecast, by Application , 2020-2028
7.4.6.3.Market size and forecast, by End User , 2020-2028

7.4.7.Africa

7.4.7.1.Market size and forecast, by Course Type, 2020-2028
7.4.7.2.Market size and forecast, by Application , 2020-2028
7.4.7.3.Market size and forecast, by End User , 2020-2028

8.Company profiles

8.1.ISACA 

8.1.1.Company overview
8.1.2.Operating business segments
8.1.3.Product portfolio
8.1.4.Financial performance
8.1.5.Key strategy moves and development

8.2.Sylvan Learning, LLC 

8.2.1.Company overview
8.2.2.Operating business segments
8.2.3.Product portfolio
8.2.4.Financial performance
8.2.5.Key strategy moves and development

8.3.Wyzant, Inc.

8.3.1.Company overview
8.3.2.Operating business segments
8.3.3.Product portfolio
8.3.4.Financial performance
8.3.5.Key strategy moves and development

8.4.Kaplan, Inc.

8.4.1.Company overview
8.4.2.Operating business segments
8.4.3.Product portfolio
8.4.4.Financial performance
8.4.5.Key strategy moves and development

8.5.INSEAD

8.5.1.Company overview
8.5.2.Operating business segments
8.5.3.Product portfolio
8.5.4.Financial performance
8.5.5.Key strategy moves and development

8.6.British Study Centers

8.6.1.Company overview
8.6.2.Operating business segments
8.6.3.Product portfolio
8.6.4.Financial performance
8.6.5.Key strategy moves and development

8.7.Triumphant Institute of Management Education Pvt. Ltd

8.7.1.Company overview
8.7.2.Operating business segments
8.7.3.Product portfolio
8.7.4.Financial performance
8.7.5.Key strategy moves and development

8.8.Vibrant Academy

8.8.1.Company overview
8.8.2.Operating business segments
8.8.3.Product portfolio
8.8.4.Financial performance
8.8.5.Key strategy moves and development

8.9.All A's Tuition

8.9.1.Company overview
8.9.2.Operating business segments
8.9.3.Product portfolio
8.9.4.Financial performance
8.9.5.Key strategy moves and development

8.10.ITS Education Asia

8.10.1.Company overview
8.10.2.Operating business segments
8.10.3.Product portfolio
8.10.4.Financial performance
8.10.5.Key strategy moves and development

Thanks to developments in technology, distance learning has turned out to be more accessible than ever before. Nevertheless, despite the fact that online learning can offer numerous benefits, distance learning isn’t inevitably the right choice for everybody.

Several schools strongly believe that in-person learning is the unbeatable option for the students. With in-person, there is more enjoyment and consistency, engaging academic and social-emotional experience, and speedy growth of students. In-person learning is any form of educational interaction that occurs “in-person” and in real-time between educators and students or amongst colleagues and peers.

In-person education helps students in establishing stronger connections, creating best academic experiences, improving mental health, while supporting different styles of learning. These days, a huge pool of students are preferring in-person learning as it aids in evolving interpersonal skills, enhances academics, and offers hands-on learning. Rising spending on the quality of education by a majority of students and parents across various regions is significantly propelling the in-person learning market growth.

Latest Trends in the In-Person Learning Market

As per a report by Research Dive, the global in-person learning market is expected to grow from $18,009.1 million in 2020 to $38,220.5 million by 2028. The governments of several nations are undertaking thoughtful initiatives to enhance the quality of tutoring and learning. Emerging nations such as China, India, and Indonesia have taken numerous initiatives to teach rural students, which is opening doors for rewarding growth opportunities for the global in-person learning market. Asia-Pacific region is the leading implementer of in-person learning and is expected to grow speedily in the in-person learning market by garnering a revenue of $12,880.3 million by 2028.

Market players are substantially investing in innovative education models to cater the mounting demand for in-person learning. Some of the leading players of the in-person learning market are British Study Centers, ISACA, Wyzant, Inc., Kaplan, Inc., ITS Education Asia, INSEAD, Sylvan Learning, LLC, Triumphant Institute of Management Education Pvt. Ltd, Vibrant Academy, All A's Tuition, and others. These players are concentrated on developing strategies such as mergers and acquisitions, partnerships, novel developments, and collaborations to achieve a prominent position in the global market.

For instance,

  • In April 2022, the Mizoram government legally re-opened schools for all standards from primary to higher secondary after 2 years after their cessation owing to the COVID-19 pandemic, thus promoting in-person learning.
  • In April 2022, Impero Software, a foremost supplier of online student safety, classroom management and protected remote access software, launched a holistic, scalable classroom management software, called “Impero Classroom” to keep students on-task, monitor the classrooms, and reduced the gaps between in-person and digital learners.
  • March 2022, English regulator launched a review of blended learning standards. Educational Universities will be stated that what tactics to online learning fail to meet Office for Students' need as government pushes to return to in-person learning after all the remaining Covid-19 restrictions were elevated.

COVID-19 Impact on the In-Person Learning Market

The abrupt rise of the coronavirus pandemic in 2020 has negatively impacted the global in-person learning market. This is mainly due to the cessation of academic institutions, training centres, and colleges during the pandemic period. Also, many educational institutes adopted remote mode of education during the pandemic, which has hampered the market growth. However, as the global economy is recovering with the relaxation of pandemic, the in-person learning market is expected to gain traction with a notable surge in reopening of schools and colleges across the globe. This is likely to propel the in-person learning market growth in the upcoming years.

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