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Green Tea Market Report

RA08503

Green Tea Market by Type (Flavored and Unflavored), Form (Green Tea Bags, Loose Green Tea Leaves, and Instant Green Tea Mixes), Distribution Channel (Supermarket/Hypermarket, Convenience Store, and Online), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021-2028

RA08503

Pages: 165

Oct 2021

COVID-19

pandemic has shown to have an enormous impact on most
industries.

Click Here to access our comprehensive analysis of the

Impact of covid-19 on Green Tea Market

Global Green Tea Market Analysis

The global green tea market size is estimated to generate a revenue of $34,044.28 million by 2028, increasing from $13,850.94 million in 2020, at a noteworthy CAGR of 11.9%.

Market Synopsis

Increased demand for healthy beverages among consumers due to high prevalence of lifestyle related health conditions like obesity and high blood pressure is likely to drive the market for green tea in the forecast time period.

However, high cost of green tea compared to other teas available in the market such as black tea is likely to hinder the market growth in the future.

According to the regional analysis of the market, the Asia-Pacific green tea market is anticipated to grow at a CAGR of 11.30% by generating a revenue of $21,754.29 million during the review period.

Green Tea Overview

Green tea has become a popular organic, healthy, and a plant-based beverage among millennials. Green tea is dried leaves which are harvested from Camellia Sinensis. Green tea was first originated in China and today is consumed worldwide. Green tea provides many health benefits such as reducing and maintaining body weight, detoxifying the body, and more. Matcha green tea is a popular form of green tea with a slight difference that matcha is the crushed form of green tea. Lipton green tea and Tetley green tea are among the most popular green tea available for the customers today in the market.

Impact Analysis of COVID-19 on the Global Green Tea Market

The occurrence of COVID-19 pandemic has proved to be a boon for green tea market. Where other businesses experienced a major setback, the demand and production of green tea increased exponentially. Amid high rate of transmission rate and prevalence of serious symptoms, people switched to healthy options in beverages like green tea, matcha tea, and black tea. Green tea has many health benefits like reduces acidity, maintains body weight, and boosts immunity of the person. Therefore, to prepare and protect the body against corona viral invasion, many people opted for green tea. This factor has flourished the market growth of green tea in the pandemic period. Also, to cater rising demand for green tea in COVID-19 scenario, the manufacturing companies increased the production of green tea. For instance, according to a news published in Ani News, a leading news agency in South Asia, on March 12, 2021, Teamonk Global's, a specialty teas company, announced that it observed a high sales peak during corona virus pandemic. The major tea that contributed to the growth of the company revenue was green tea available in a variety of flavors such as Kashmiri Kahwa, ginger, and cloves. Such factors are further anticipated to raise the market growth.

Increasing Demand for Healthy Beverages to Surge the Market Growth

Rapidly increasing lifestyle diseases like diabetes, blood pressure, obesity, anxiety, and depression is expected to accelerate the growth of green tea market, globally. Green tea offers various health advantages like green tea helps in weight loss, improves digestive power of body, and boosts immunity. Such factors are likely to speed up the growth of the market in the predicted time frame. Also, inclination of young generation towards functional beverages, and ready to drink teas is likely to flourish the market of green tea in the next few years.

To know more about global green tea market drivers, get in touch with our analysts here.

 High Cost of Green Tea to Restrain the Market Growth

Green teas are expensive beverage products due to its high nutritional content and high processing of green tea leaves in the manufacturing companies. Therefore, not many people in developing countries are able to afford green tea. This factor is expected to restrain the market growth of green tea in the forecast time period. Also, lack of awareness among people in rural areas of developing countries, about the availability of healthy options in tea beverages like matcha green tea and green tea, is likely to impede the market even further.

Diversification of Product Portfolio by Major Companies to Fuel the Market Growth

Improvements in the existing green tea products and launch of new green tea products are expected to drive the market in future. Major market players in the green tea market have started focusing on new products to meet the rising demand for high nutrition beverages like matcha green tea and green tea. For instance, according to a news published in United News India, a multi lingual new agency based in India, on August 19, 2021, Tetley, a famous green tea brand from the house of Tata Consumers Products Ltd., has introduced a new green tea product in the market by the name, ‘Green Tea Immune’ which is a rich source of vitamin C and helps in boosting the person’s immunity. The company has launched the product in four different flavors like classic, ginger & mint, mango variant, and lemon & honey to attract a larger consumer base. Such factors are anticipated to drive the market in future.

To know more about global green tea market opportunities, get in touch with our analysts here.

Green Tea Market
By Type

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The global green tea market by type is segmented into flavored and unflavored. Flavored green tea sub-segment is projected to generate both maximum revenue and fastest growth. Download PDF Sample Report

Source: Research Dive Analysis

The flavored green tea sub-segment is predicted to have a dominating market share in the global market and register a revenue of $26,330.39 million during the forecast period. The growth is attributed to rising demand of people for flavored beverages to enhance their taste. Many companies have launched their new green tea products in various flavors like lemon and ginger to satisfy their consumers taste pallets. Also, many people are not very fond of original green tea taste and therefore, they demand for alternate flavors in green tea. Such factors are anticipated to generate a huge revenue in the green tea market.

Green Tea Market
By Form

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The global green tea market by form is segmented into Green Tea Bags, loose green tea leaves, and instant green tea mixes. Green Tea Bags sub-segment is projected to generate maximum revenue and instant green tea mixes to garner fastest growth.

Source: Research Dive Analysis

The green tea bags sub-segment is predicted to have the highest market share in the global market and register a revenue of $17,997.87 million during the forecast period. The green tea bags are very easy and convenient to carry during travel. Also, it is easy to prepare tea with the help of green tea bags as they are hassle free and there is no need of many utensils. Apart from this, used green tea bags are also used by young generation to treat their skin issues like rashes and irritation. Such factors are likely to stimulate the market growth in the future.

The instant green tea mixes sub-segment is predicted to have fastest growth in the global market and register a revenue of $4,472.35 million during the forecast period. The instant green tea mixes are gaining popularity owing to factors such as they can easily dissolve in water and can be prepared anywhere and by anyone. It is widely used to prepare ice green tea and brews. Such advantages of instant green tea mixes are likely to propel the market growth in the forecast time period.

Green Tea Market
By Distribution Channel

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The global green tea market by distribution channel is segmented into Supermarket/Hypermarket, convenience store, and online. Supermarket/Hypermarket sub-segment is projected to generate maximum revenue and online sub-segment to generate fastest growth.

Source: Research Dive Analysis

The supermarket/hypermarket sub-segment is predicted to have a dominating market share in the global market and register a revenue of $20,640.27 million during the forecast period. The sub-segment is projected to show an impressive growth in future owing to large number of shopping stores across the world. Supermarket/hypermarkets offer a sense of satisfaction of hand picking goods on their own. Also the products are properly displayed on the shelves which provide the people a better clarity about the product they wish to buy. Also, people can instantly buy green tea of any flavor of their choice on the spot. All these factors are likely to boost the market growth in the coming years.

Online sub-segment is anticipated to have the fastest market growth and the market shall generate a revenue of $1,859.13 million in 2028. The increase in the revenue of the sub-segment owes to preference of working professionals for online shopping by staying at one place. They can also save their time which is otherwise wasted on unnecessary travel. Also, customers can get many offers and discounts on the products via online shopping. Such factors are likely to stimulate the market growth of green tea in the forecast period.

Green Tea Market
By Region

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The green tea market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Source: Research Dive Analysis

The Market for Green Tea in Asia-Pacific to be the Most Dominant

The Asia-Pacific green tea market accounted $9,224.72 million in 2020 and is projected to register a revenue of $21,754.29 million by 2028. The growth is attributed to the presence of major green tea producing countries like China, Pakistan, India, and Sri Lanka in the world. As the environmental factors in the region like temperature, humidity, and soil texture are appropriate for the tea cultivation, many countries such as China and India have focused on cultivating tea on many hectors of land. Also, countries like China & Japan have largest consumption of functional beverages like green tea, matcha tea, and specialty teas that are rich source of nutrition. Such factors are further anticipated to boost the market growth in the region.

The Market for Green Tea in Europe to be the Fastest Growing

The share of Europe green tea market is anticipated to grow at a CAGR of 13.60%, by registering a revenue of $6,230.10 million by 2028. This growth is majorly attributed to factors such as rising prevalence of lifestyle diseases among people like obesity, diabetes, and blood pressure and their preference for high nutritive beverages like green tea and matcha green tea to control their disease symptoms. Also, growing youth population in countries like Germany and their increased stress related mental disorders like depression and dementia have forced them to incorporate beverages with high nutrition content. Such factors have raised the demand for green tea which has drived the market for green tea in the region.

Competitive Scenario in the Global Green Tea Market

Product launches and acquisitions are common strategies followed by major market players.

Competitive Scenario in the Global Green Tea Market

Source: Research Dive Analysis

The companies involved in the green tea market are Unilever Plc., Tata Consumer Products ltd., Typhoo Tea, Associated British Foods Plc., The Begilow Tea Company, Tazo Tea Company, Numi Organic Tea, The Republic of Tea, Inc., East West Tea Company LLC., and Northern tea Merchants Ltd.

Porter’s Five Forces Analysis for the Global Green Tea Market

  • Bargaining Power of Suppliers: The suppliers in the green tea market are high in number. Several companies are working on product innovation and development. 
    Thus, the bargaining power suppliers is moderate.
  • Bargaining Power of Buyers: Buyers are high in number and have huge bargaining power, they demand best services at low prices. This increases the pressure on the manufacturing companies to offer the best service in a cost-effective way. Thus, buyers can freely choose the product that best fits their preference. 
    Thus, the bargaining power of the buyers is high.
  • Threat of New Entrants: New companies entering the green tea market are adopting new green tea product launches in the market in minimum time frame. 
    Thus, the threat of the new entrants is high.
  • Threat of Substitutes: Presence of many nutritive beverages in the market other than green tea like cinnamon tea, specialty tea and matcha tea are likely to shift the customer’s preference towards different products.
    Thus, the threat of substitutes is high.
  • Competitive Rivalry in the Market: The competitive rivalry among industry leaders is rather intense, especially between the global players. These companies are launching their new products in the international market and strengthening the footprint worldwide. 
    Therefore, competitive rivalry in the market is high.

Aspect

Particulars

  Historical Market Estimations

  2019-2020

  Base Year for Market Estimation

  2020

  Forecast Timeline for Market Projection

  2021-2028

  Geographical Scope

  North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Type

  • Flavored
  • Unflavored

  Segmentation by Form

  • Green Tea Bags
  • Loose Green Tea Leaves
  • Instant Green Tea Mixes

  Segmentation by Distribution Channel

  • Supermarket/Hypermarket
  • Convenience Store
  • Online

  Key Companies Profiled

  • Unilever Plc.
  • Tata Consumer Products ltd.
  • Typhoo Tea
  • Associated British Foods Plc.
  • The Begilow Tea Company
  • Tazo Tea Company
  • Numi Organic Tea
  • The Republic of Tea, Inc.
  • East West Tea Company LLC.
  • Northern tea Merchants Ltd.

Frequently Asked Questions
 

A. The global green tea market was valued at $13,850.94 million in 2020, and is projected to reach $34,044.28 million by 2028, registering a CAGR of 11.9%.

A. Unilever Plc and Tata Consumer Products Ltd. are some of the prominent companies in the green tea market.

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. The share of Asia-Pacific market is anticipated to grow at a CAGR of 11.30%.

A. Matcha green tea is considered as the healthiest green tea as it contains more nutrition compared to normal green tea.

A. Drinking green tea everyday may cause insomnia in most people. Also, most people may suffer from other health conditions such as stomach ache, iron deficiency, and diarrhea.

A. Green tea contains a chemical called tannins which is responsible for increasing the amount of acid in your stomach. That is why excess drinking of green tea can have some harmful effects on you.

A. Matcha tea is the best type of green tea which can be consumed as it is the healthiest form of green tea.

A. Matcha tea is bitter in taste because the green tea leaves present in matcha tea contain chlorophyll, a chemical helpful in photosynthesis process. As soon as the leaves are exposed to heat, the chemical chlorophyll breaks down and gives a bitter flavor to the matcha tea.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.By type
2.3.By form
2.4.By distribution channel

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis

3.8.1.Stress point analysis
3.8.2.Raw material analysis
3.8.3.Manufacturing process
3.8.4.Application analysis
3.8.5.Operating vendors

3.8.5.1.Raw material suppliers
3.8.5.2.type manufacturers
3.8.5.3.type distributors

3.9.Strategic overview

4.Impact of COVID-19 on Green Tea Market

4.1.Introduction
4.2.COVID-19 Health Assessment
4.3.Impact of COVID-19 on global economy
4.4.Impact of COVID-19 on global green tea market

4.4.1.Technological Impact
4.4.2.Investment Scenario

4.5.Green Tea market size and forecast, by region, 2028-2033

5.Green Tea Market, by Type

5.1.Overview

5.1.1.Market size and forecast, by type

5.2.Flavored

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region, 2020-2028
5.2.3.Market share analysis, by country 2020 & 2028

5.3.Unflavored

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region, 2020-2028
5.3.3.Market share analysis, by country 2020 & 2028

6.Green Tea Market, by Form

6.1.Overview

6.1.1.Market size and forecast, by form

6.2.Green Tea Bags

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region, 2020-2028
6.2.3.Market share analysis, by country 2020 & 2028

6.3.Loose Green Tea Leaves

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region, 2020-2028
6.3.3.Market share analysis, by country 2020 & 2028

6.4.Instant Green Tea Mixes

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region, 2020-2028
6.4.3.Market share analysis, by country 2020 & 2028

7.Green Tea Market, by Distribution Channel

7.1.Overview

7.1.1.Market size and forecast, by distribution channel

7.2.Supermarket/Hypermarket 

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region, 2020-2028
7.2.3.Market share analysis, by country 2020 & 2028

7.3.Convenience Store

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region, 2020-2028
7.3.3.Market share analysis, by country 2020 & 2028

7.4.Online

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region, 2020-2028
7.4.3.Market share analysis, by country 2020 & 2028

8.Green Tea Market, by Region

8.1.Overview

8.1.1.Market size and forecast, by region

8.2.North America

8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast, by type, 2020-2028
8.2.3.Market size and forecast, by form, 2020-2028
8.2.4.Market size and forecast, by distribution channel, 2020-2028
8.2.5.Market size and forecast, by country, 2020-2028

8.2.6.U.S.

8.2.6.1.Market size and forecast, by type, 2020-2028
8.2.6.2.Market size and forecast, by form, 2020-2028
8.2.6.3.Market size and forecast, by distribution channel, 2020-2028

8.2.7.Canada

8.2.7.1.Market size and forecast, by type, 2020-2028
8.2.7.2.Market size and forecast, by form, 2020-2028
8.2.7.3.Market size and forecast, by distribution channel, 2020-2028

8.2.8.Mexico

8.2.8.1.Market size and forecast, by type, 2020-2028
8.2.8.2.Market size and forecast, by form, 2020-2028
8.2.8.3.Market size and forecast, by distribution channel, 2020-2028

8.3.Europe

8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast, by type, 2020-2028
8.3.3.Market size and forecast, by form, 2020-2028
8.3.4.Market size and forecast, by distribution channel, 2020-2028
8.3.5.Market size and forecast, by country, 2020-2028

8.3.6.Germany 

8.3.6.1.Market size and forecast, by type, 2020-2028
8.3.6.2.Market size and forecast, by form, 2020-2028
8.3.6.3.Market size and forecast, by distribution channel, 2020-2028

8.3.7.UK

8.3.7.1.Market size and forecast, by type, 2020-2028
8.3.7.2.Market size and forecast, by form, 2020-2028
8.3.7.3.Market size and forecast, by distribution channel, 2020-2028

8.3.8.France

8.3.8.1.Market size and forecast, by type, 2020-2028
8.3.8.2.Market size and forecast, by form, 2020-2028
8.3.8.3.Market size and forecast, by distribution channel, 2020-2028

8.3.9.Spain

8.3.9.1.Market size and forecast, by type, 2020-2028
8.3.9.2.Market size and forecast, by form, 2020-2028
8.3.9.3.Market size and forecast, by distribution channel, 2020-2028

8.3.10.Italy 

8.3.10.1.Market size and forecast, by type, 2020-2028
8.3.10.2.Market size and forecast, by form, 2020-2028
8.3.10.3.Market size and forecast, by distribution channel, 2020-2028

8.3.11.Rest of Europe

8.3.11.1.Market size and forecast, by type, 2020-2028
8.3.11.2.Market size and forecast, by form, 2020-2028
8.3.11.3.Market size and forecast, by distribution channel, 2020-2028

8.4.Asia Pacific

8.4.1.Key market trends, growth factors, and opportunities
8.4.2.Market size and forecast, by type, 2020-2028
8.4.3.Market size and forecast, by form, 2020-2028
8.4.4.Market size and forecast, by distribution channel, 2020-2028
8.4.5.Market size and forecast, by country, 2020-2028

8.4.6.China

8.4.6.1.Market size and forecast, by type, 2020-2028
8.4.6.2.Market size and forecast, by form, 2020-2028
8.4.6.3.Market size and forecast, by distribution channel, 2020-2028

8.4.7.Japan

8.4.7.1.Market size and forecast, by type, 2020-2028
8.4.7.2.Market size and forecast, by form, 2020-2028
8.4.7.3.Market size and forecast, by distribution channel, 2020-2028

8.4.8.India 

8.4.8.1.Market size and forecast, by type, 2020-2028
8.4.8.2.Market size and forecast, by form, 2020-2028
8.4.8.3.Market size and forecast, by distribution channel, 2020-2028

8.4.9.South Korea

8.4.9.1.Market size and forecast, by type, 2020-2028
8.4.9.2.Market size and forecast, by form, 2020-2028
8.4.9.3.Market size and forecast, by distribution channel, 2020-2028

8.4.10.Australia 

8.4.10.1.Market size and forecast, by type, 2020-2028
8.4.10.2.Market size and forecast, by form, 2020-2028
8.4.10.3.Market size and forecast, by distribution channel, 2020-2028
8.4.10.4.Comparative market share analysis, 2020 & 2028

8.4.11.Rest of Asia Pacific

8.4.11.1.Market size and forecast, by type, 2020-2028
8.4.11.2.Market size and forecast, by form, 2020-2028
8.4.11.3.Market size and forecast, by distribution channel, 2020-2028

8.5.LAMEA

8.5.1.Key market trends, growth factors, and opportunities
8.5.2.Market size and forecast, by type, 2020-2028
8.5.3.Market size and forecast, by form, 2020-2028
8.5.4.Market size and forecast, by distribution channel, 2020-2028
8.5.5.Market size and forecast, by country, 2020-2028

8.5.6.Latin America  

8.5.6.1.Market size and forecast, by type, 2020-2028
8.5.6.2.Market size and forecast, by form, 2020-2028
8.5.6.3.Market size and forecast, by distribution channel, 2020-2028

8.5.7.Middle East 

8.5.7.1.Market size and forecast, by type, 2020-2028
8.5.7.2.Market size and forecast, by form, 2020-2028
8.5.7.3.Market size and forecast, by distribution channel, 2020-2028

8.5.8.Africa

8.5.8.1.Market size and forecast, by type, 2020-2028
8.5.8.2.Market size and forecast, by form, 2020-2028
8.5.8.3.Market size and forecast, by distribution channel, 2020-2028

9.Company profiles

9.1.Unilever Plc.

9.1.1.Company overview
9.1.2.Operating business segments
9.1.3.Product portfolio
9.1.4.Financial Performance
9.1.5.Recent strategic moves & developments

9.2.Tata Consumer Products ltd. 

9.2.1.Company overview
9.2.2.Operating business segments
9.2.3.Product portfolio
9.2.4.Financial Performance
9.2.5.Recent strategic moves & developments

9.3.Typhoo Tea

9.3.1.Company overview
9.3.2.Operating business segments
9.3.3.Product portfolio
9.3.4.Financial Performance
9.3.5.Recent strategic moves & developments

9.4.Associated British Foods Plc. 

9.4.1.Company overview
9.4.2.Operating business segments
9.4.3.Product portfolio
9.4.4.Financial Performance
9.4.5.Recent strategic moves & developments

9.5.The Begilow Tea Company

9.5.1.Company overview
9.5.2.Operating business segments
9.5.3.Product portfolio
9.5.4.Financial Performance
9.5.5.Recent strategic moves & developments

9.6.Tazo Tea Company

9.6.1.Company overview
9.6.2.Operating business segments
9.6.3.Product portfolio
9.6.4.Financial Performance
9.6.5.Recent strategic moves & developments

9.7.Numi Tea Company

9.7.1.Company overview
9.7.2.Operating business segments
9.7.3.Product portfolio
9.7.4.Financial Performance
9.7.5.Recent strategic moves & developments

9.8.The Republic of Tea, Inc. 

9.8.1.Company overview
9.8.2.Operating business segments
9.8.3.Product portfolio
9.8.4.Financial Performance
9.8.5.Recent strategic moves & developments

9.9.East West Tea Company LLC

9.9.1.Company overview
9.9.2.Operating business segments
9.9.3.Product portfolio
9.9.4.Financial Performance
9.9.5.Recent strategic moves & developments

9.10.Northern Tea Merchants Ltd. 

9.10.1.Company overview
9.10.2.Operating business segments
9.10.3.Product portfolio
9.10.4.Financial Performance
9.10.5.Recent strategic moves & developments

In the present day, there is no doubt that world is increasingly favouring green tea. Trends reveal that the global tea market has expanded in the past few years and tea lovers are fuelling up this growth every passing year.

Today’s consumers highly prefer healthier alternatives to sugared fruit juices, soft drinks, and sometimes even coffee. The choice of tastes have altered since past few years. Urbane consumers are inclining greatly toward more healthy alternatives. The trend for green tea is driven by the awareness and understanding among consumers about the benefits of organic food and beverages. Additionally, the increasing diseases, have also triggered a need among consumers to go for a more practical, instead of volatile approach to their health.

The health benefits offered by green tea are boosting its demand profoundly on a global scale. The global green tea market is witnessing boosted growth mainly owing to the availability of various options in the flavours of green tea. Among all the variants of teas, green tea is the least treated and offers the most antioxidant polyphenols, particularly a catechin named epigallocatechin-3-gallate (EGCG), which is supposed to be accountable for most of the health benefits associated to green tea.

Even though, black tea as well as green tea are sourced from the same plant, green tea is quite different owing to its specific processing technique, colour, subtle flavours, and better health benefits. Globally, the manufacturing of black tea has surged by only 3%, while it is around 6.4% in the case of green tea.

Recent Trends in the Green Tea Industry

As per a report by Research Dive, the global green tea market is projected to garner a revenue of $34,044.3 million by 2028. The report also reveals that the flavored green tea sub-segment of the market is expected to acquire a dominating share of the industries in the coming years. This is because many tea manufacturers are coming up with innovative green teas in several flavours, such as lemon and ginger, to satisfy the taste buds of their potential customers. Some of the leading players active in the green tea market are Tata Consumer Products ltd., Typhoo Tea, Unilever Plc., Associated British Foods Plc., Northern tea Merchants Ltd., Tazo Tea Company, Numi Organic Tea, The Republic of Tea, Inc., The Begilow Tea Company, East West Tea Company LLC., and others. Market players are concentrating on emerging strategies such as partnerships, product development, mergers and acquisitions, and collaborations to achieve a foremost position in the global market. For instance,

  • In October 2021, Hybrid Green Tea, a reputed manufacturer of quality green tea, dry fruit kahwa etc., launched A- grade herbal teas with an aim to enhance people’s lifestyle.
  • In October 2021, Tata Tea, a foremost Indian tea brand from the house of Tata Global Beverages, introduced a novel variant - Tata Tea Acti Green - in the green tea segment, synchronizing health and festivity this season. This new variant is developed with an aim to popularize green tea and make it available to a broad array of consumers, thus keeping tea lovers energised and active for the entire day.
  • In August 2021, Tetley India, the second largest player in the Indian green tea market, launched 'green tea immune'. This novel launch redefines the green tea segment and encourages the public to focus on getting healthy and fit.

COVID-19 Impact on the Green Tea Industry

The unexpected outburst of the coronavirus pandemic has positively impacted the global green tea market. This is mainly because numerous people have started adopting healthy lifestyle and eating and drinking habits to prepare and safeguard their body against the deadly virus during the lockdown period. This has boosted the consumption of green tea among people, due to its amazing health benefits, which is boosting the market growth.

To sum up, the future of the green tea industry is unquestionably sanguine and the industry is estimated to be one of the most revenue generating segments of the global tea market in the forthcoming years.

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