Tobacco Market Report
Tobacco Market by Product (Cigarette, Smoking Tobacco, Cigar & Cigarillos, and Smokeless Tobacco), Sales Channel (Stored Based Retailing and Non-store Retailing), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021-2028
Tobacco Market Analysis
The tobacco market is predicted to garner $901,361.8 million in the 2021-2028 timeframe, growing from $744,167.8 million in 2020, at a healthy CAGR of 2.5%.
Inclination of millennials towards the consumption of tobacco products is expected to accelerate the growth of tobacco market.
However, increased awareness regarding harmful effects of consuming tobacco is likely to hinder the market growth.
According to the regional analysis of the market, the Asia-Pacific tobacco market is anticipated to grow at a CAGR of 3.0%, by generating a revenue of $453,385.00 million during the review period.
Tobacco Products Overview
Tobacco products are manufactured from the processed leaves obtained from a plant known as ‘nicotiana’. There are various types of tobacco products available in the market like cigarette, cigar, snuff, and more. These products are widely available in convenience stores, retail shops, and more. Tobacco consumption is hazardous for health as it leads to cancer and various other organ damages like lungs and liver. Therefore, governments across the world have started imposing restrictions on its sale.
Impact Analysis of COVID-19 on the Tobacco Product Market
Prevalence of COVID-19 pandemic, since 2019, has had a negative impact on the growth of the tobacco products market. As the government of the countries across the world have imposed strict travel and transportation restrictions, the tobacco manufactures are unable to procure raw materials for tobacco products manufacturing. This factor has decreased the market of tobacco products. Also, sales of tobacco products have been seriously affected due to the complete shutdown of several shops and convenience stores. Moreover, the production of tobacco products has witnessed a decline due to the shutdown of various companies amid the pandemic. This has further led to a major decline in the market shares of tobacco products. Apart from this, many researchers have also claimed that consumption of tobacco will increase the risk of COVID-19 infection in the people. This factor is likely to impede the market growth in the future.
Inclination of People towards Tobacco Products is projected to the Drive Tobacco Market
Increasing consumption of tobacco products such as cigarettes, cigars, and oral nicotine among the millennials owing to prevalence of social influence, anxiety, depression, and inferiority complex is expected to drive the market of tobacco in the predicted timeframe. Trends of smoking cigarettes and consuming oral nicotine are increasing at a fast pace. Many people smoke under the influence of their surroundings and friend circle, and soon they become addicted. For instance, according to an article published by Center for Disease Control and Prevention, national public health agency, in 2019, approximately 14 of every 100 adults aged 18 years or older in the U.S smoked cigarettes. This means nearly 34.1 million adults in the United States smoke cigarettes. This factor is anticipated to boost the market growth in the coming years.
To know more about tobacco market drivers, get in touch with our analysts here.
Rise in Health Awareness about the Ill-Effects of Tobacco to Restrain the Market
Adoption of a healthy lifestyle and increased awareness about the harmful effects of tobacco consumption are expected to restrain the market growth of tobacco products in the forecast timeframe. Various plays, campaigns, advertisements, road shows, and skits are organized by non-profit organizations, government, local authorities, and clubs to highlight the adverse effects of tobacco on the consumer’s health. Owing to this, many people have stopped consuming tobacco and quit smoking. For instance, according to a report published by Center for Disease Control & Prevention, national public health agency, in 2019, a major decline was observed in the number of smokers from 20.9% in 2005 to 14.0% in 2019. Thus, this initiative is estimated to severely affect the market growth.
Increasing Demand for New Flavors of Tobacco may Serve Various Opportunities for the Manufacturing Industries in the Market
Continuous innovation and launches of new tobacco products and flavors are expected to provide a boost to the growth of the market soon. Tobacco manufacturing companies are spending on their research and development activities to meet the demands of their customers and introduce new textures and flavors for tobacco products. Also, many new tobacco sales outlets have been opened at various places which is also projected to flourish the market of tobacco products in the forecast time period. For instance, according to a news published on Sentinel Source, southwestern New Hampshire media enterprise, on May 31, 2021, a new smoking lounge, cigar shop, and a bar are expected to open at various places in Keene, the US. Such factors are likely to propel the market growth in the coming years.
To know more about tobacco market opportunities, get in touch with our analysts here.
Source: Research Dive Analysis
The cigarette sub-segment is predicted to have a dominating market share in the global market and register a revenue of $794,145.20 million during the forecast period. This growth is projected to the increased number of smokers owing to factors such as high stress level. Also, easy availability of cigarettes at the convenience shops is another factor contributing towards the growth of the sub-segment.
The cigar & cigarillos sub-segment is predicted to have the fastest growing market share in the global market and register a revenue of $42,057.70 million during the forecast period. This growth is attributed to the fact that the manufacturing companies are constantly launching new cigar products with different flavors like clove and chocolate in the market to attract the customers. Also, many new cigar shops are set to open at various places which is likely to boost the market growth of the sub-segment in the coming years.
By Sales Channel
Source: Research Dive Analysis
The non-store retailing sub-segment of the market is projected to have the fastest growth and surpass $75,865.50 million by 2028, with an increase from $57,694.70 million in 2020. This growth is attributed to the increased preference for online purchasing. Online shopping has become a popular trend as it is very convenient to shop while staying at a place. Also, varieties of tobacco products are easily available online with huge discounts which are otherwise available at special stores in expensive range. This feature is expected to drive the sub-segment market in the projected time period.
The store based retailing sub-segment of the market is projected to have the dominating market share and reach $826,183.20 million by 2028 in a time frame of 2021-2028. This growth is attributed the fact that, for most people living in the middle and low-income countries, purchasing tobacco products at the stores is more convenient compared to buying online. Also, many small shops are present at various places which has increased the reach of tobacco products to the customers. Thus, this factor is likely to boost the sub-segment’s growth in the coming years.
Source: Research Dive Analysis
The Market for Tobacco Products in Asia-Pacific to be the Most Dominant and Fastest
The Asia-Pacific tobacco market accounted $359,433.10 million in 2020 and is projected to register a revenue of $453,385.00 million by 2028. This growth is due to rising population and increased consumption of tobacco among the millennials due to social influence. Also, low taxation on tobacco products in low-income countries is likely to boost the market growth. Government in countries like Indonesia, highly supports the emergence of tobacco industries as they provide employment to the people in the country. Therefore, they do not impose strict laws and taxations against tobacco products. For instance, according to an article published on Tobacco Free Kids, on August 5, 2020, excise taxes on tobacco in Indonesia are well below the numbers recommended by World Health Organization (WHO). Such factors are likely to flourish the market growth in the future.
Competitive Scenario in the Tobacco Product Market
Product launches and acquisitions are common strategies followed by major market players.
Source: Research Dive Analysis
The companies involved in the tobacco product market are British American Tobacco, Japan Tobacco International, China Tobacco International, Altria Group, Imperial Brand Plc., ITC Group, Phillip Morris International, Swedish Match, and Universal Corporation.
Porter’s Five Forces Analysis for the Tobacco Market
- Bargaining Power of Suppliers: Since there are strict government regulations on tobacco leaves cultivations, and the products, the manufacturing companies are bound to set the selling price of their tobacco products based on government rules and norms.
Hence, the bargaining power of suppliers is moderate.
- Bargaining Power of Buyers: Buyers, in case of tobacco market, have to compromise on the cost of the products as the suppliers present in the market are liable to mark their products at optimum range.
Hence, the bargaining power of buyers is moderate.
- Threat of New Entrants: Startups entering market face a tough competition with already established brands in the market in terms of quality product and loyal customers. Also, strict government policies regarding the tobacco product manufacturing make it difficult for the companies to generate a huge revenue.
As a result, the threat of the new entrants is low.
- Threat of Substitutes: Quick product manufacturing along with the best quality being offered in the market by companies attract customers. Since, tobacco products are very harmful for the body, many manufacturing companies are introducing alternatives that pose less threat to the consumer’s health.
Therefore, the threat of substitutes is high.
- Competitive Rivalry in the Market: The manufacturing companies are launching their products with alternative strategies and less harmful products.
Therefore, competitive rivalry in the market is high.
Historical Market Estimations
Base Year for Market Estimation
Forecast Timeline for Market Projection
North America, Europe, Asia-Pacific, and LAMEA
Segmentation by Product
Segmentation by Sales Channel
Key Companies Profiled
Q1. What is the size of the tobacco market?
A. The global tobacco market was valued at $744,167.8 million in 2020, and is projected to reach $901,361.8 million by 2028, registering a CAGR of 2.5%.
Q2. Which are the major companies in the market?
A. Philip Morris International and British American Tobacco are some of the prominent companies in the market.
Q3. Which region, among others, possesses greater investment opportunities in the near future?
A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.
Q4. What will be the growth rate of the Asia-Pacific tobacco market?
A. The share of Asia-Pacific market is anticipated to grow at a CAGR of 3.0%.
1.2.Real time insights and validation
1.3.Foreca st model
1.4.Assumptions and forecast parameters
2.3.Sales channel trends
3.1.Market segmentation & definitions
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3.Porter’s five forces analysis
3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market
3.8.2.By sales channel
3.9.Market value chain analysis
3.9.1.Stress point analysis
3.9.2.Raw material analysis
3.9.4.Distribution channel analysis
22.214.171.124.Raw material suppliers
4.Tobacco Market, by Product
4.1.1.Market size and forecast, by region, 2019-2027
4.1.2.Comparative market share analysis, 2019-2027
4.2.1.Market size and forecast, by region, 2019-2027
4.2.2.Comparative market share analysis, 2019-2027
4.3.Cigar & Cigarillos
4.3.1.Market size and forecast, by region, 2019-2027
4.3.2.Comparative market share analysis, 2019-2027
4.4.1.Market size and forecast, by region, 2019-2027
4.4.2.Comparative market share analysis, 2019-2027
5.Tobacco Market, by Sales Channel
5.1.Store Based Retailing
5.1.1.Market size and forecast, by region, 2019-2027
5.1.2.Comparative market share analysis, 2019-2027
5.2.1.Market size and forecast, by region, 2019-2027
5.2.2.Comparative market share analysis, 2019-2027
6.Tobacco Market, by Region
6.1.1.Market size and forecast, by Product, 2019-2027
6.1.2.Market size and forecast, by Sales channel, 2019-2027
6.1.3.Market size and forecast, by country, 2019-2027
6.1.4.Comparative market share analysis, 2019-2027
126.96.36.199.Market size and forecast, by Product, 2019-2027
188.8.131.52.Market size and forecast, by Sales channel, 2019-2027
184.108.40.206.Market size and forecast, by Product, 2019-2027
220.127.116.11.Market size and forecast, by Sales channel, 2019-2027
6.2.1.Market size and forecast, by Product, 2019-2027
6.2.2.Market size and forecast, by Sales channel, 2019-2027
6.2.3.Market size and forecast, by country, 2019-2027
6.2.4.Comparative market share analysis, 2019-2027
18.104.22.168.Market size and forecast, by Product, 2019-2027
22.214.171.124.Market size and forecast, by Sales channel, 2019-2027
126.96.36.199.Comparative market share analysis, 2019-2027
188.8.131.52.Market size and forecast, by Product, 2019-2027
184.108.40.206.Market size and forecast, by Sales channel, 2019-2027
220.127.116.11.Comparative market share analysis, 2019-2027
18.104.22.168.Market size and forecast, by Product, 2019-2027
22.214.171.124.Market size and forecast, by Sales channel, 2019-2027
126.96.36.199.Comparative market share analysis, 2019-2027
188.8.131.52.Market size and forecast, by Product, 2019-2027
184.108.40.206.Market size and forecast, by Sales channel, 2019-2027
220.127.116.11.Comparative market share analysis, 2019-2027
6.2.9.Rest of Europe
18.104.22.168.Market size and forecast, by Product, 2019-2027
22.214.171.124.Market size and forecast, by Sales channel, 2019-2027
126.96.36.199.Comparative market share analysis, 2019-2027
6.3.1.Market size and forecast, by Product, 2019-2027
6.3.2.Market size and forecast, by Sales channel, 2019-2027
6.3.3.Market size and forecast, by country, 2019-2027
6.3.4.Comparative market share analysis, 2019-2027
6.3.6.Market size and forecast, by Product, 2019-2027
6.3.7.Market size and forecast, by Sales channel, 2019-2027
6.3.8.Comparative market share analysis, 2019-2027
188.8.131.52.Market size and forecast, by Product, 2019-2027
184.108.40.206.Market size and forecast, by Sales channel, 2019-2027
220.127.116.11.Comparative market share analysis, 2019-2027
18.104.22.168.Market size and forecast, by Product, 2019-2027
22.214.171.124.Market size and forecast, by Sales channel, 2019-2027
126.96.36.199.Comparative market share analysis, 2019-2027
188.8.131.52.Market size and forecast, by Product, 2019-2027
184.108.40.206.Market size and forecast, by Sales channel, 2019-2027
220.127.116.11.Comparative market share analysis, 2019-2027
18.104.22.168.Market size and forecast, by Product, 2019-2027
22.214.171.124.Market size and forecast, by Sales channel, 2019-2027
126.96.36.199.Comparative market share analysis, 2019-2027
6.3.13.Rest of Asia Pacific
188.8.131.52.Market size and forecast, by Product, 2019-2027
184.108.40.206.Market size and forecast, by Sales channel, 2019-2027
220.127.116.11.Comparative market share analysis, 2019-2027
6.4.1.Market size and forecast, by Product, 2019-2027
6.4.2.Market size and forecast, by Sales channel, 2019-2027
6.4.3.Market size and forecast, by country, 2019-2027
6.4.4.Comparative market share analysis, 2019-2027
18.104.22.168.Market size and forecast, by Product, 2019-2027
22.214.171.124.Market size and forecast, by Sales channel, 2019-2027
126.96.36.199.Comparative market share analysis, 2019-2027
188.8.131.52.Market size and forecast, by Product, 2019-2027
184.108.40.206.Market size and forecast, by Sales channel, 2019-2027
220.127.116.11.Comparative market share analysis, 2019-2027
18.104.22.168.Market size and forecast, by Product, 2019-2027
22.214.171.124.Market size and forecast, by Sales channel, 2019-2027
126.96.36.199.Comparative market share analysis, 2019-2027
7.1.Altria Group, Inc.
7.1.4.Recent strategic moves & developments
7.2.British American Tobacco plc
7.2.4.Recent strategic moves & developments
7.3.Eastern Co. S.A.E.
7.3.4.Recent strategic moves & developments
7.4.Imperial Brands plc
7.4.4.Recent strategic moves & developments
7.5.4.Recent strategic moves & developments
7.6.Japan Tobacco International
7.6.4.Recent strategic moves & developments
7.7.4.Recent strategic moves & developments
7.8.PT Gudang Garam Tbk
7.8.4.Recent strategic moves & developments
7.9.Scandinavian Tobacco Group
7.9.4.Recent strategic moves & developments
7.10.4.Recent strategic moves & developments
Tobacco consumption is dangerous for humans as it increases the risk of cancer and many other harmful diseases. Tobacco products often contain toxic chemicals that the damage DNA.
Use of tobacco causes many types of cancers which include those that affect the esophagus, lungs, larynx (voice box), stomach, bladder, mouth, throat, liver, kidney, pancreas, colon, cervix, and rectum. It can also cause acute myeloid leukemia. Smokeless tobacco including chewing tobacco is also harmful and responsible for cancers of the esophagus, mouth, and pancreas.
Smokers are frequently warned and advised to quit cigarettes and other tobacco products as there is no safer way to smoke and dodge its repercussions. Quitting the consumption of tobacco may help gaining substantial life expectancy compared to those who won’t.
Factors Impacting the Market Growth
Millennial across the world taken to the habit of consuming tobacco products such as cigars, cigarettes, and oral nicotine because of their assumption that smoking helps in increasing social status, decreasing anxiety and depression. This is one of the major factors behind the growth of the market. Social influence is one of the main reason that encourage people to get in the habit of smoking, which eventually turn into addiction.
Tobacco manufacturing companies are investing as much time and money as possible in the R&D activities to innovate new tobacco products which is expected to increase the tobacco market size in upcoming years.
Recent Developments in the Industry
According to a report published by Research Dive, the topmost players of the global tobacco market include Japan Tobacco International, British American Tobacco, China Tobacco International, Imperial Brand Plc., ITC Group, Altria Group, Swedish Match, Phillip Morris International, and Universal Corporation among many others.
These industry players are investing a lot of efforts on the research and development of smart and unique strategies to sustain the growth of the market. These strategies include product launches, mergers and acquisitions, collaborations, partnerships, and refurbishing of existing technology.
One of the recent developments of the market is as follows:
- In November 2020, British American Tobacco plc announced that the US branch of the BAT Group (BAT) acquired the nicotine pouch product properties of Dryft Sciences, LLC, US-based Modern Oral Nicotine production company.
This acquisition was intended to enhance the Modern Oral portfolio of BAT in the US, expanding from 4 to 28 product variations. The boosted portfolio is also expected to include a wide variety of nicotine assets and flavors offering a greater range of choice among the adult nicotine consumers.
Impact Analysis of COVID-19 on the Market
The global tobacco industry has witnessed a massive decline during the coronavirus pandemic. In order to curb the spread of the virus, the governments across the world imposed restrictions on travel and transportation. The supply chain came to a massive halt and because of this, the manufacturers of tobacco had to face many challenges to import and export of raw materials. This is the main reason behind the decline of the market. Moreover, because of the restrictions and lockdown, shops were closed for a longer period. These are the factors impacting the growth of the global tobacco market during the pandemic.
However, as the restrictions are being lifted with the declining Covid-19 cases, the demand is expected to rise so is the production of tobacco production.