Acquiring healthy habits is not always an enjoyable journey but with the help of gamification, the entire process can be a little more fun, stress-free, motivating, and enjoyable. Nowadays, gamification is widely used in healthcare for encouraging people to stick to their diet, sleep better, exercise regularly, or keep up with their mental well-being.
In recent years, the use of healthcare gamification has surged massively. Gamification technologies help people to adhere to the path of attaining their goals by tapping into their instincts and strengths. Gamification in healthcare apps, serves as a good cop and bad cop at the same time, keeping up high enthusiasm as well as loyalty among people. Owing to the various benefits offered by gamification in healthcare, people began adopting gamified healthcare apps massively. This has greatly hastened the growth of the healthcare gamification market in recent years.
Forecast Analysis of the Global Healthcare Gamification Market
The healthcare gamification industry is anticipated to witness a positive growth during the forecast period from 2022 to 2031. Technological advancements into healthcare gamification owing to constant R&D activity and focus of key players in the development on AI-based gamification solutions are the factors giving a significant boost to the growth of global healthcare gamification market.
However, the designers fail to come up with advanced & unique designs to meet the required need for organizations is predicted to hinder the market growth. On the other hand, the growing usage of healthcare gamification to empower patients’ health with the use of medical therapy and physiotherapy is expected to create huge growth opportunities for the global industry.
In recent years, wearable device makers, for instance, Apple Inc., Fitbit, Google, and Samsung are integrating healthcare gamification into a variety of wearable devices. As per the statistics provided by a Research Dive report, the global healthcare gamification market is anticipated to rise at a CAGR of 11.0%, and will reach up to $9,040.9 million by the end of 2031.
Healthcare Gamification Market Trends and Developments
The rising awareness about the benefits of healthcare games is driving the demand for healthcare gamification. Market players are greatly investing in innovative research and developments to fulfil the rising demand for healthcare gamification. Some of the foremost players in the healthcare gamification market are Nike, Fitbit, Ayogo Health, Bunchball, EveryMove, Microsoft, Hubbub Health, Mango Health, Akili Interactive labs, JawBone and others. These players are focused on planning and devising tactics such as mergers and acquisitions, collaborations, novel advances, and partnerships to reach a notable position in the global market. For instance:
- In March 2019, Abbott, an American multinational medical devices and health care firm, launched an app ‘a:care’ to boost its healthcare gamification services. This app is a digital platform for consumers and doctors to communicate about health-related problems, fix appointments, and connect to e-pharmacies for buying medicines in India.
- In July 2020, SPARK Healthcare, a developer of evidence-based programs that influence patient adherence to prescribed treatments and help healthcare professionals, launched Beacon Learning, a first-ever mobile app that uses evidence-based gamification technology to allow healthcare advertising organizations and pharmaceutical/medical device firms to instruct hard-to-reach customers, particularly those in “no see” hospitals.
- In March 2022, GOQii, an Indian fitness technology business, joined hands with Animoca Brands, and its ecosystem companies as well as projects to develop numerous services that empower blockchain tokens and gamification in preventive healthcare. Animoca Brands is a game software company and venture capital company based in Hong Kong.
Most Profitable Region
The Asia-Pacific healthcare gamification market is expected to observe substantial growth in the years to come. This is because the region has a huge demand for healthcare gamification due to the rising acceptance for consumer & enterprise-based healthcare games by hospitals, clinics, diagnostic labs, businesses, and educational institutes in the region.
Impact of COVID-19 on the Market
The outbreak of the coronavirus pandemic in 2020 has optimistically impacted the global healthcare gamification market. During the pandemic period, an unexpected surge has been observed in the demand for healthcare gamification owing to the growing focus on digital technologies to maintain health and adhere to social distancing norms. The healthcare gamification market observed vigorous growth in the pandemic owing to the rising need for advanced healthcare games to promote healthcare in an engaging and motivating manner. As per market experts, the global market is expected to observe enormous growth, even after the relaxation of the pandemic, in the upcoming years.