Healthcare Marketing & Communications Market Report

RA01278

Healthcare Marketing & Communications Market, by Type (Multi-Channel, Omnichannel), End User (Healthcare Payer, Healthcare Provider, Patient): Global Opportunity Analysis and Industry Forecast, 2020-2027

RA01278

Pages: 145

Jan 2023

The global healthcare marketing & communications market is estimated to surpass $9,211.5 million by 2027, exhibiting a CAGR of 17.8% from 2020 to 2027.

The report offers meticulous analysis of the global healthcare marketing & communications market by thoroughly studying different assets of the market including major segments, market dynamics, regional market conditions, investment opportunities, and top players functioning in the market.

The report also sheds light on present scenario and upcoming trends and developments that are contributing in the growth of the market. In addition, key market boomers and opportunities driving the market growth are provided in the report. Besides, restraints and challenges that hold power to obstruct the market growth are also profiled in the report. The report also offers Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and emergence of substitutes in the market.

Based on the key forces molding the market, the report offers future perspective and growth outlook of the global market. The report offers market size and forecast by keenly evaluating every segment of the global healthcare marketing & communications market. Regional market breakdown of these segments is also offered in the report. The report divides the global healthcare marketing & communications market into four main regions including Europe, North America, Asia-Pacific, and LAMEA. Furthermore, these regions are sub-divided to profile detailed panorama of the healthcare marketing & communications market across major countries in specific regions. Moreover, the report reveals some of the recent developments, trends, and forthcoming opportunities in every region.

Apart from these insights, the highlights of major players functioning in the global healthcare marketing & communications market is also covered in the report. A detailed overview of 10 leading players operating in the global healthcare marketing & communications market is provided to understand their status and hold over the market share. Company profile of each player includes several data points such as short overview of the company, major company executives, company’s financial status and revenue, major business strategies implemented by company, innovative developments or initiatives taken by company to shove their position and standout among other competitors in the global healthcare marketing & communications market.

RESEARCH METHODOLOGY

The report is formulated by in-house market analysts by deeply scrutinizing the market scenario. The market predictions stated in the report have been derived using proven research methodologies and analytical tools & models. Use of such advanced and effective tools, helps market analysts in scrutinizing, filtering, and offering highly accurate data and predictions. The report delivers an extensive research and analysis backed with a variety of factual data, which mainly include interviews with industry players, trustworthy and renowned sources of statistics, and regional intelligence. The insights provided in the report can help investors in understanding investment suitability and market players to grab opportunities for investments, partnerships, and developments in the global market.

The research report is formed by collating different statistics and information concerning the healthcare marketing & communications market. For instance, around 18 hours of interviews and deliberations have been performed with a group of stakeholders and investors, including upstream and downstream members. Primary research is the main part of the research efforts; however, it is reasonably supported by all-encompassing secondary research. About 5,900 product type literatures, market publications, company annual reports, and other such relevant documents of key market players have been studied, for better understanding of market penetration. Furthermore, trustworthy industry newsletters, medical journals, trade associations’ publications, and government websites have also been evaluated for extracting vital industry insights.

KEY MARKET BENEFITS

The report offers market size and forecast for the period from 2019 to 2027
This report highlights trends, innovations, and novel development along with a thorough quantitative analysis of the healthcare marketing & communications market during the period of forecast
The prevailing and upcoming opportunities along with the tactical assessment of the global healthcare marketing & communications market growth is provided
The market size and estimations are based on a comprehensive analysis of market drivers and restraints and key innovations in the healthcare marketing & communications market
Information on leading market players, Porter’s Five Analysis, and top winning business strategies is offered
The development plans and initiatives undertaken by the top market players are highlighted to understand the competitive landscape of the market

KEY MARKET SEGMENTS

The report segments the global market into type ,end user

Type: Multi-Channel, Omnichannel

End User: Healthcare Payer, Healthcare Provider, Patient

Regionally, the report evaluates the global market across North America, Europe, Asia Pacific, and LAMEA.

The North American countries explored in the report are the U.S., Canada, and Mexico.
The European countries explored in the report are Germany, the U.K., France, Spain, Italy, and Rest of Europe.
The Asian countries explored in the report are Japan, China, India, Australia, and Rest of Asia-Pacific.
The countries in LAMEA explored in the report are Brazil, Saudi Arabia, South Africa, South Korea, and Rest of LAMEA.

KEY PLAYERS

The key players profiled in the report are UDG Healthcare PLC, Fishawack Limited, NexgenRx Inc., Indegene Inc..

The report outlines the business overview including financial performance, latest strategic moves & developments, product portfolio, and SWOT analysis of the leading players of the healthcare marketing & communications market.

1. Advice Media, LLC

2. Experian PLC

3. Fishawack Limited

4. Halifax Group Limited

5. IMS Health Holdings, Inc.

6. Indegene Inc.

7. inVentiv Health Inc.

8. McCann Worldgroup AS

9. NexgenRx Inc.

10. Open Health Communications LLP

11. PAREXEL International Corporation

12. Publicis Groupe S.A.

13. Saatchi & Saatchi Group Limited

14. Spectrio, LLC

15. Symphony Technology Group, LLC

16. UDG Healthcare PLC

1. RESEARCH METHODOLOGY
- 1.1. Desk Research
- 1.2. Real time insights and validation
- 1.3. Forecast model
- 1.4. Assumptions and forecast parameters
- 1.5. Market size estimation
  - 1.5.1. Top-down approach
  - 1.5.2. Bottom-up approach
2. REPORT SCOPE
- 2.1. Market definition
- 2.2. Key objectives of the study
- 2.3. Report overview
- 2.4. Market segmentation
- 2.5. Overview of the impact of COVID-19 on Global Healthcare Marketing & Communications Market
3. EXECUTIVE SUMMARY
4. MARKET OVERVIEW
- 4.1. Introduction
- 4.2. Growth impact forces
  - 4.2.1. Drivers
  - 4.2.2. Restraints
  - 4.2.3. Opportunities
- 4.3. Market value chain analysis
  - 4.3.1. List of raw material suppliers
  - 4.3.2. List of manufacturers
  - 4.3.3. List of distributors
- 4.4. Innovation & sustainability matrices
  - 4.4.1. Technology matrix
  - 4.4.2. Regulatory matrix
- 4.5. Porter’s five forces analysis
  - 4.5.1. Bargaining power of suppliers
  - 4.5.2. Bargaining power of consumers
  - 4.5.3. Threat of substitutes
  - 4.5.4. Threat of new entrants
  - 4.5.5. Competitive rivalry intensity
- 4.6. PESTLE analysis
  - 4.6.1. Political
  - 4.6.2. Economical
  - 4.6.3. Social
  - 4.6.4. Technological
  - 4.6.5. Environmental
- 4.7. Impact of COVID-19 on Healthcare Marketing & Communications Market
  - 4.7.1. Pre-covid market scenario
  - 4.7.2. Post-covid market scenario
5. Healthcare Marketing & Communications Market, By Infections
- 5.1. Overview
- 5.2 Multi-Channel
  - 5.2.1 Definition, key trends, growth factors, and opportunities
  - 5.2.2 Market size analysis, by region, 2020-2027
  - 5.2.3 Market share analysis, by country, 2020-2027
- 5.3 Omnichannel
  - 5.3.1 Definition, key trends, growth factors, and opportunities
  - 5.3.2 Market size analysis, by region, 2020-2027
  - 5.3.3 Market share analysis, by country, 2020-2027
- 5.4 Research Dive Exclusive Insights
  - 5.4.1 Market attractiveness
  - 5.4.2 Competition heatmap
6. Healthcare Marketing & Communications Market,
- 6.1. Overview
- 6.2 Healthcare Payer
  - 6.2.1 Definition, key trends, growth factors, and opportunities
  - 6.2.2 Market size analysis, by region, 2020-2027
  - 6.2.3 Market share analysis, by country, 2020-2027
- 6.3 Healthcare Provider
  - 6.3.1 Definition, key trends, growth factors, and opportunities
  - 6.3.2 Market size analysis, by region, 2020-2027
  - 6.3.3 Market share analysis, by country, 2020-2027
- 6.4 Patient
  - 6.4.1 Definition, key trends, growth factors, and opportunities
  - 6.4.2 Market size analysis, by region, 2020-2027
  - 6.4.3 Market share analysis, by country, 2020-2027
- 6.5 Research Dive Exclusive Insights
  - 6.5.1 Market attractiveness
  - 6.5.2 Competition heatmap
7. Healthcare Marketing & Communications Market, By Region
- 7.1 North America
  - 7.1.1 U.S
    - 7.1.1.1 Market size analysis, By Infections, 2020-2027
    - 7.1.1.2 Market size analysis, , 2020-2027
  - 7.1.2 Canada
    - 7.1.2.1 Market size analysis, By Infections, 2020-2027
    - 7.1.2.2 Market size analysis, , 2020-2027
  - 7.1.3 Mexico
    - 7.1.3.1 Market size analysis, By Infections, 2020-2027
    - 7.1.3.2 Market size analysis, , 2020-2027
  - 7.1.4 Research Dive Exclusive Insights
    - 7.1.4.1 Market attractiveness
    - 7.1.4.2 Competition heatmap
- 7.2 Europe
  - 7.2.1 Germany
    - 7.2.1.1 Market size analysis, By Infections, 2020-2027
    - 7.2.1.2 Market size analysis, , 2020-2027
  - 7.2.2 UK
    - 7.2.2.1 Market size analysis, By Infections, 2020-2027
    - 7.2.2.2 Market size analysis, , 2020-2027
  - 7.2.3 France
    - 7.2.3.1 Market size analysis, By Infections, 2020-2027
    - 7.2.3.2 Market size analysis, , 2020-2027
  - 7.2.4 Spain
    - 7.2.4.1 Market size analysis, By Infections, 2020-2027
    - 7.2.4.2 Market size analysis, , 2020-2027
  - 7.2.5 Italy
    - 7.2.5.1 Market size analysis, By Infections, 2020-2027
    - 7.2.5.2 Market size analysis, , 2020-2027
  - 7.2.6 Rest of Europe
    - 7.2.6.1 Market size analysis, By Infections, 2020-2027
    - 7.2.6.2 Market size analysis, , 2020-2027
  - 7.2.7 Research Dive Exclusive Insights
    - 7.2.7.1 Market attractiveness
    - 7.2.7.2 Competition heatmap
- 7.3 Asia-Pacific
  - 7.3.1 China
    - 7.3.1.1 Market size analysis, By Infections, 2020-2027
    - 7.3.1.2 Market size analysis, , 2020-2027
  - 7.3.2 Japan
    - 7.3.2.1 Market size analysis, By Infections, 2020-2027
    - 7.3.2.2 Market size analysis, , 2020-2027
  - 7.3.3 India
    - 7.3.3.1 Market size analysis, By Infections, 2020-2027
    - 7.3.3.2 Market size analysis, , 2020-2027
  - 7.3.4 Australia
    - 7.3.4.1 Market size analysis, By Infections, 2020-2027
    - 7.3.4.2 Market size analysis, , 2020-2027
  - 7.3.5 South Korea
    - 7.3.5.1 Market size analysis, By Infections, 2020-2027
    - 7.3.5.2 Market size analysis, , 2020-2027
  - 7.3.6 Rest of Asia-Pacific
    - 7.3.6.1 Market size analysis, By Infections, 2020-2027
    - 7.3.6.2 Market size analysis, , 2020-2027
  - 7.3.7 Research Dive Exclusive Insights
    - 7.3.7.1 Market attractiveness
    - 7.3.7.2 Competition heatmap
- 7.4 LAMEA
  - 7.4.1 Brazil
    - 7.4.1.1 Market size analysis, By Infections, 2020-2027
    - 7.4.1.2 Market size analysis, , 2020-2027
  - 7.4.2 Saudi Arabia
    - 7.4.2.1 Market size analysis, By Infections, 2020-2027
    - 7.4.2.2 Market size analysis, , 2020-2027
  - 7.4.3 UAE
    - 7.4.3.1 Market size analysis, By Infections, 2020-2027
    - 7.4.3.2 Market size analysis, , 2020-2027
  - 7.4.4 South Africa
    - 7.4.4.1 Market size analysis, By Infections, 2020-2027
    - 7.4.4.2 Market size analysis, , 2020-2027
  - 7.4.5 Rest of LAMEA
    - 7.4.5.1 Market size analysis, By Infections, 2020-2027
    - 7.4.5.2 Market size analysis, , 2020-2027
  - 7.4.6 Research Dive Exclusive Insights
    - 7.4.6.1 Market attractiveness
    - 7.4.6.2 Competition heatmap
8. Competitive Landscape
- 8.1 Top winning strategies, 2020-2027
  - 8.1.1 By strategy
  - 8.1.2 By year
- 8.2 Strategic overview
- 8.3 Market share analysis, 2020-2027
9. Company Profiles
- 9.1 Advice Media, LLC
  - 9.1.1 Overview
  - 9.1.2 Business segments
  - 9.1.3 Product portfolio
  - 9.1.4 Financial performance
  - 9.1.5 Recent developments
  - 9.1.6 SWOT analysis
- 9.2 Experian PLC
  - 9.2.1 Overview
  - 9.2.2 Business segments
  - 9.2.3 Product portfolio
  - 9.2.4 Financial performance
  - 9.2.5 Recent developments
  - 9.2.6 SWOT analysis
- 9.3 Fishawack Limited
  - 9.3.1 Overview
  - 9.3.2 Business segments
  - 9.3.3 Product portfolio
  - 9.3.4 Financial performance
  - 9.3.5 Recent developments
  - 9.3.6 SWOT analysis
- 9.4 Halifax Group Limited
  - 9.4.1 Overview
  - 9.4.2 Business segments
  - 9.4.3 Product portfolio
  - 9.4.4 Financial performance
  - 9.4.5 Recent developments
  - 9.4.6 SWOT analysis
- 9.5 IMS Health Holdings, Inc.
  - 9.5.1 Overview
  - 9.5.2 Business segments
  - 9.5.3 Product portfolio
  - 9.5.4 Financial performance
  - 9.5.5 Recent developments
  - 9.5.6 SWOT analysis
- 9.6 Indegene Inc.
  - 9.6.1 Overview
  - 9.6.2 Business segments
  - 9.6.3 Product portfolio
  - 9.6.4 Financial performance
  - 9.6.5 Recent developments
  - 9.6.6 SWOT analysis
- 9.7 inVentiv Health Inc.
  - 9.7.1 Overview
  - 9.7.2 Business segments
  - 9.7.3 Product portfolio
  - 9.7.4 Financial performance
  - 9.7.5 Recent developments
  - 9.7.6 SWOT analysis
- 9.8 McCann Worldgroup AS
  - 9.8.1 Overview
  - 9.8.2 Business segments
  - 9.8.3 Product portfolio
  - 9.8.4 Financial performance
  - 9.8.5 Recent developments
  - 9.8.6 SWOT analysis
- 9.9 NexgenRx Inc.
  - 9.9.1 Overview
  - 9.9.2 Business segments
  - 9.9.3 Product portfolio
  - 9.9.4 Financial performance
  - 9.9.5 Recent developments
  - 9.9.6 SWOT analysis
- 9.10 Open Health Communications LLP
  - 9.10.1 Overview
  - 9.10.2 Business segments
  - 9.10.3 Product portfolio
  - 9.10.4 Financial performance
  - 9.10.5 Recent developments
  - 9.10.6 SWOT analysis
- 9.11 PAREXEL International Corporation
  - 9.11.1 Overview
  - 9.11.2 Business segments
  - 9.11.3 Product portfolio
  - 9.11.4 Financial performance
  - 9.11.5 Recent developments
  - 9.11.6 SWOT analysis
- 9.12 Publicis Groupe S.A.
  - 9.12.1 Overview
  - 9.12.2 Business segments
  - 9.12.3 Product portfolio
  - 9.12.4 Financial performance
  - 9.12.5 Recent developments
  - 9.12.6 SWOT analysis
- 9.13 Saatchi & Saatchi Group Limited
  - 9.13.1 Overview
  - 9.13.2 Business segments
  - 9.13.3 Product portfolio
  - 9.13.4 Financial performance
  - 9.13.5 Recent developments
  - 9.13.6 SWOT analysis
- 9.14 Spectrio, LLC
  - 9.14.1 Overview
  - 9.14.2 Business segments
  - 9.14.3 Product portfolio
  - 9.14.4 Financial performance
  - 9.14.5 Recent developments
  - 9.14.6 SWOT analysis
- 9.15 Symphony Technology Group, LLC
  - 9.15.1 Overview
  - 9.15.2 Business segments
  - 9.15.3 Product portfolio
  - 9.15.4 Financial performance
  - 9.15.5 Recent developments
  - 9.15.6 SWOT analysis
- 9.16 UDG Healthcare PLC
  - 9.16.1 Overview
  - 9.16.2 Business segments
  - 9.16.3 Product portfolio
  - 9.16.4 Financial performance
  - 9.16.5 Recent developments
  - 9.16.6 SWOT analysis

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Healthcare Marketing & Communications Market Report

Healthcare Marketing & Communications Market, by Type (Multi-Channel, Omnichannel), End User (Healthcare Payer, Healthcare Provider, Patient): Global Opportunity Analysis and Industry Forecast, 2020-2027

1. RESEARCH METHODOLOGY

1.1. Desk Research

1.2. Real time insights and validation

1.3. Forecast model

1.4. Assumptions and forecast parameters

1.5. Market size estimation

1.5.1. Top-down approach

1.5.2. Bottom-up approach

2. REPORT SCOPE

2.1. Market definition

2.2. Key objectives of the study

2.3. Report overview

2.4. Market segmentation

2.5. Overview of the impact of COVID-19 on Global Healthcare Marketing & Communications Market

3. EXECUTIVE SUMMARY

4. MARKET OVERVIEW

4.1. Introduction

4.2. Growth impact forces

4.2.1. Drivers

4.2.2. Restraints

4.2.3. Opportunities

4.3. Market value chain analysis

4.3.1. List of raw material suppliers

4.3.2. List of manufacturers

4.3.3. List of distributors

4.4. Innovation & sustainability matrices

4.4.1. Technology matrix

4.4.2. Regulatory matrix

4.5. Porter’s five forces analysis

4.5.1. Bargaining power of suppliers

4.5.2. Bargaining power of consumers

4.5.3. Threat of substitutes

4.5.4. Threat of new entrants

4.5.5. Competitive rivalry intensity

4.6. PESTLE analysis

4.6.1. Political

4.6.2. Economical

4.6.3. Social

4.6.4. Technological

4.6.5. Environmental

4.7. Impact of COVID-19 on Healthcare Marketing & Communications Market

4.7.1. Pre-covid market scenario

4.7.2. Post-covid market scenario

5. Healthcare Marketing & Communications Market, By Infections

5.1. Overview

5.2 Multi-Channel

5.2.1 Definition, key trends, growth factors, and opportunities

5.2.2 Market size analysis, by region, 2020-2027

5.2.3 Market share analysis, by country, 2020-2027

5.3 Omnichannel

5.3.1 Definition, key trends, growth factors, and opportunities

5.3.2 Market size analysis, by region, 2020-2027

5.3.3 Market share analysis, by country, 2020-2027

5.4 Research Dive Exclusive Insights

5.4.1 Market attractiveness

5.4.2 Competition heatmap

6. Healthcare Marketing & Communications Market,

6.1. Overview

6.2 Healthcare Payer

6.2.1 Definition, key trends, growth factors, and opportunities

6.2.2 Market size analysis, by region, 2020-2027

6.2.3 Market share analysis, by country, 2020-2027

6.3 Healthcare Provider

6.3.1 Definition, key trends, growth factors, and opportunities

6.3.2 Market size analysis, by region, 2020-2027

6.3.3 Market share analysis, by country, 2020-2027

6.4 Patient

6.4.1 Definition, key trends, growth factors, and opportunities

6.4.2 Market size analysis, by region, 2020-2027

6.4.3 Market share analysis, by country, 2020-2027

6.5 Research Dive Exclusive Insights

6.5.1 Market attractiveness

6.5.2 Competition heatmap

7. Healthcare Marketing & Communications Market, By Region

7.1 North America

7.1.1 U.S

7.1.1.1 Market size analysis, By Infections, 2020-2027

7.1.1.2 Market size analysis, , 2020-2027