Cosmetic Dentistry Market by Product Type (Dental Systems & Equipment, Dental Prosthetics, Dental Implants, Teeth Whitening, Orthodontics, and Others [Dental Bonding and Veneers]), End-user (Dental Hospitals & Clinics, Dental Laboratories, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028

Global Cosmetic Dentistry Market Analysis

According to the global cosmetic dentistry market forecast, the market size is expected to reach up to $41,496.0 million by 2028, surging from $22,702.6 million in 2020, at a noteworthy CAGR of 7.9%.

Market Synopsis

Development of technologically advanced solutions to create enormous impact on the global cosmetic dentistry market.

However, high investment cost of cosmetic dental equipment particularly across the developing nations may obstruct the global cosmetic dentistry market growth.

According to the regional analysis of the cosmetic dentistry market, the Asia-Pacific market is anticipated to surge at a CAGR of 8.5%, by registering a revenue of $9,668.6 million, during the forecast period.

Cosmetic Dentistry Overview

Cosmetic dentistry is a dental work that mainly improves the appearance of teeth, bite, and gums. Cosmetic dentistry emphasizes on improvement in overall dental aesthetics such as position, color, size, alignment, shape, and smile appearances. Though cosmetic dental procedures are basically elective rather than crucial, several treatments like dental implants crowns also provide restorative benefits.

COVID-19 Impact on Cosmetic Dentistry Market

In response to the Covid-19 pandemic, business sector namely transportation, petroleum, retail, and tourism industry have been forced to reconsider their business models and policies. Moreover, global cosmetic dentistry market has also witnessed declined growth, throughout the pandemic period. The continuing communal transmission of COVID-19 has led to unprecedented disruptions in business activities. In response to global pandemic, multiple dental association’s worldwide recommended only to perform emergency procedures and delayed elective procedures.

On the other hand, in February 2021, Department of Health of Northern Ireland announced the funding of approximately $2.0 million in order to improve the patient throughput at dental surgeries across the country. The new funding scheme is designed to give financial support for dental procedures and upgradation of clinics which will rise the volume of treatment. Such notable investments by government may help uplift the cosmetic dentistry industry, throughout the COVID-19 crisis.

Development of Technologically Advanced Solutions to Create Enormous Impact on the Global Cosmetic Dentistry Market

In recent several years, cosmetic dentistry has evolved significantly with the development of novel dental materials that facilitate superior results. Computer-aided design/computer-aided manufacturing systems (CAD/CAM systems) have crucial role in digital mapping of the interior oral surfaces such as gums. Patient compliance has massively increased, with a notable increase in the need for minimally invasive procedures. Furthermore, digital intraoral scanning creates an exact 3-dimensional scan that enables dentists to order precise prosthetics and orthodontics for dental reconstructive appliances. In addition to this, dental lasers have witnessed growing use in surgical procedures including teeth whitening and gum lifting in order to decrease blood loss and minimize patient discomfort.

Hence, the number of people recommending for such dental practices is rising, which is driving the global cosmetic dentistry market.

To know more about global cosmetic dentistry market drivers, get in touch with our analysts here.

A High Investment Cost may obstruct the Growth of the Global Cosmetic Dentistry Market

Requirement of high investment in the development of cosmetic dentistry equipment may restrict the global cosmetic dentistry market growth, in the analysis period. In addition to this, lack of skilled personnel particularly in the middle-income countries is also restraining the industry growth.

Massive Increase in the Improvement of the Cosmetic Appearance Worldwide to Create Enormous Opportunities for the Global Market in the Future

The growing adoption of minimally invasive and noninvasive dental procedures is one of the major reasons driving the cosmetic dental industry. Also, growing public awareness regarding the cosmetic procedures, along with the ample availability of user-friendly and technologically advanced products are some of the reasons propelling the market growth. Furthermore, innovative startups are coming in the market with strategic steps. For instance, in November 2020, Rejove Clinique, Indian best skin, orthognathic, and dental clinic, raised around $1 million, 1^st -round of funding from a Singapore based Venture Capitalists. Rejove also introduced its cutting-edge dental aesthetic clinique equipped with new technologies and solutions. All these cosmetic dentistry market trends may create enormous opportunities in the global cosmetic dentistry market.

To know more about global cosmetic dentistry market opportunities, get in touch with our analysts here.

Source: Research Dive Analysis

The orthodontics sub-segment is expected to have the lucrative growth in the global market and register a revenue of $2,114.8 million by 2028.
Extensively growing prevalence of malocclusion along with increasing awareness regarding dental care in emerging nations are some of the elements propelling the sub-segment’s growth. As per estimations of Align Technology, global medical device company, around 12 million people get affected by malocclusion every year. These factors may increase the adoption of orthodontics sub-segment, in the analysis period. Moreover, growing adoption of composite bonding across the globe for repairing broken or fractured teeth, filling dental gaps or cavities, and improving cosmetic structure is also creating positive impact on the orthodontics sub-segment.
Furthermore, strategic partnerships between key players for technological innovations in orthodontic treatments is also one of the major factors driving the orthodontics market. For example, in August 2021, Sage Dental, company which provides quality dental and orthodontic services, announced the collaboration with the Straumann Group, the key player in esthetic dentistry. As per this agreement, Sage Dental will provide artificial intelligence powered (AI-Powered) digital intraoral scanning and remote orthodontic treatments monitoring for esthetic dentistry.

The dental systems & equipment sub-segment held the highest share of the cosmetic dentistry market in 2020 and it is expected to register a revenue of $13,445.6 million by 2028.
This market growth is mainly attributed to the widespread utilization of instruments namely dental chairs, CAD/CAM technology, and hand pieces in multiple cosmetic procedures. With CAD/CAM technologies, the designing of dental prosthetics has become relatively easy, resulting in the accuracy of practices. These factors are flourishing the dental systems & equipment sub-segment. Also, the growing prevalence of oral disorders, changing and sedentary lifestyles, increasing consumer awareness, and expansion of dental tourism are also driving the sub-segment’s growth. Furthermore, growing adoption of digital dental laboratories across the globe will also provide massive opportunities.

Source: Research Dive Analysis

The dental hospitals & clinics sub-segment of the global cosmetic dentistry market holds prominent share and is estimated to grow at the most notable CAGR and surpass $23,094.4 million by 2028, with a rise from $12,974.9 million in 2020.
Notable growth in the dental hospitals & clinics sub-segment can primarily be attributed to the growing incidence of oral health disorders, combined with the growing disposable income in developing nations namely India, China, and Brazil. In addition to this, growing adoption of dental tourism worldwide is also flourishing the dental hospitals & clinics sub-segment.

Global Cosmetic Dentistry Market, Regional Insights:

The cosmetic dentistry market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Source: Research Dive Analysis

The Market for Cosmetic Dentistry in Asia-Pacific to be the Most Lucrative

Asia-Pacific cosmetic dentistry market accounted $5,085.4 million in 2020 and is projected to generate a revenue of $9,668.6 million by 2028.
The massive support from the government authorities to fortify effective cosmetic dental procedures including implants, aligners, and others in Asian countries, is one of the major reasons driving cosmetic dentistry market, in the APAC region. Moreover, the increasing awareness programs initiated by government as well as non-governmental bodies are contributing to the growth of the cosmetic dentistry market in Asia-pacific region. Furthermore, leading players operating in the market are following key strategies which may also propel the Asia-Pacific cosmetic dentistry growth. For instance, in November 2021, Zenyum, a 2021 top startup player in cosmetic dentistry, announced the alliance with INSEAD, the France based business school, in order to sponsor partner dentists based in 6 of Zenyum's rapidly growing markets. Dentists working in Hong Kong, Singapore, Malaysia, Vietnam, Thailand, and Taiwan, will enroll for the 2-month professional development program. Such elements are accelerating the Asia-Pacific cosmetic dentistry market.

The Market for Cosmetic Dentistry in North America to be the Most Dominant

Cosmetic dentistry market for North America region is highly competitive and leading companies in the market are adopting multiple strategies to garner maximum North America cosmetic dentistry market share. North America cosmetic dentistry market accounted $10,102.6 million in 2020 and is expected to register a revenue of $18,341.2 million by 2028.
This growth is mainly driven by the factors like the growing importance of aesthetics, willingness to spend out-of-pocket, surge of the aging population, and increasing awareness regarding the oral aesthetics and hygiene. Furthermore, increasing R&D activities in dentistry, along with growing government funding for dental programs particularly in the US and Canada are likely to fuel the sub-segment’s growth.

Competitive Scenario in the Global Cosmetic Dentistry Market

Treatment type launches and mergers & acquisitions are common strategies followed by major market players.

Source: Research Dive Analysis

Some of the leading cosmetic dentistry market players are Dentsply Sirona, Henry Schein, Envista Holdings Corporation, Straumann Holdings AG, Zimmer Biomet Holdings, Inc., 3Shape, Takara Belmont Corporation, Planmeca, Ivoclar Vivadent AG, and Brasseler USA.

Porter’s Five Forces Analysis for the Global Cosmetic Dentistry Market:

• Bargaining Power of Suppliers: The suppliers operating in the global cosmetic dentistry are high in number and are much larger and more globalized. So, there will be less threat from the supplier.
  Thus, the bargaining power of the supplier is low.      
• Bargaining Power of Buyers: Buyers demand effective cosmetic dentistry in lower cost. This has increased the pressure on the dental equipment manufacturers to offer the medications in a cost-effective way. Thus, many suppliers have started offering best yet cost –effective cosmetic dentistry. This gives the buyers the option to freely choose cosmetic dentistry that best fits their preference.
  Thus, the bargaining power of the buyer is high.
• Threat of New Entrants: The companies entering the global cosmetic dentistry market are adopting technological innovations to attract customers. Also, these companies are implementing various effective strategies and there is government support in some countries.
  Thus, threat of the new entrants is high.
• Threat of Substitutes: There is no alternative treatment type available. 
  Thus, the threat of substitutes is low.
• Competitive Rivalry in the Market: The competitive rivalry among the industry leaders is rather intense, especially between the global players including Dentsply Sirona, Henry Schein, and Envista Holdings Corporation. These companies are launching their value-added services in the international market and strengthening the footprint worldwide.
  Therefore, the competitive rivalry in the market is high.