Probiotics Drink Market Report
Probiotics Drink Market by Product Type (Dairy Based and Plant Based), Distribution Channel (Offline and Online), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021-2028
Global Probiotics Drink Market Analysis
The global probiotics drink market is estimated to generate a revenue of $13,814.70 million by 2028, increasing from $7,330.20 million in 2020, at a noteworthy CAGR of 8.5%.
Increased demand for healthy beverages among consumers due to high prevalence of gastrointestinal disorders like constipation is likely to drive the market for probiotics drink in the forecast time period.
However, high cost of probiotics drink compared to other healthy beverages available in the market such as butter milk is likely to hinder the market growth in the future.
According to the regional analysis of the market, the Asia-Pacific probiotics drink market is anticipated to grow at a CAGR of 9.2%, by generating a revenue of $4,420.70 million during the review period.
Probiotics Drink Overview
Probiotics drink has become a popular healthy beverage among millennial. Probiotics drinks are either prepared from fermenting the milk or are prepared from plants. These beverages contain some bacterial strains like lactobacillus casie. These bacteria are known as ‘good bacteria’ and help in improving the gut and digestive health. There are many different probiotics drinks available in the market among which butter milk and yakult are famous.
Impact Analysis of COVID-19 on the Global Probiotics Drink Market
The occurrence of COVID-19 pandemic has proved to be a boon for probiotics drink market. As COVID-19 pandemic has had a severe impact on the health and wellbeing of the people across the world, the demand and production of probiotics drink have increased exponentially. Amid high rate of corona virus transmission and prevalence of serious symptoms, people have inclined towards consuming healthy beverages options like probiotics drinks. Probiotics drink has many health benefits like it improves intestinal health, reduces acidity, maintains body weight, and boosts immunity of the person. Therefore, to prepare and protect the body against corona viral invasion, many people opted for probiotics drink. This factor has flourished the market growth of probiotics drink in the pandemic period.
Increasing Demand for Healthy Beverages to Surge the Market Growth
Rapidly increasing lifestyle diseases like acidity, gastric disorders, and constipation among people of all age group is expected to accelerate the growth of probiotics drink market, globally. Probiotics drink offers various health advantages like it helps in weight loss, improves digestive power of body, develops strong mental health, removes harmful toxins from the body, and boosts immunity. Such factors are likely to speed up the growth of the market in the predicted time frame. Also, inclination of young generation towards functional beverages and ready to drink beverages like yakult and butter milk is likely to flourish the market of probiotics drink in the next few years.
To know more about global probiotics drink market drivers, get in touch with our analysts here.
High Cost of Probiotics Drink to Restrain the Market Growth
Probiotics drinks are expensive beverage products due to its high nutritional content and high processing cost in the manufacturing companies. Therefore, not many people in developing countries are able to afford probiotics drink. This factor is expected to restrain the market growth of probiotics drink in the forecast time period. Also, lack of awareness among people, in rural areas of developing countries, about the availability of healthy options in beverages like yakult is likely to impede the market even further.
Development of Product Portfolio by Major Companies to Fuel the Market Growth
Improvements in the existing probiotics drink products and launch of new probiotics drink products are expected to drive the market in future. Major market players in the probiotics drink market have started focusing on new products to meet the rising demand for high nutrition beverages like fermented milk, probiotic orange juice, and butter milk. For instance, according to a news published in Vegconomist, a vegan business magazine, on July 22, 2021, Yoi, a plant-based food and beverage company in Japan, launched a new range of probiotic beverage nut and seed milks. Such factors are anticipated to drive the market in future.
To know more about global probiotics drink market opportunities, get in touch with our analysts here.
Probiotics Drink Market
By Product Type
Source: Research Dive Analysis
The dairy based probiotics drink sub-segment is predicted to have highest revenue in the global market and register a revenue of $7,831.90 million during the forecast period. The growth is attributed to rising demand of people for dairy based beverages to enhance their taste. Fermented milk in the form of curd and butter milk is the earliest and the most popular probiotic beverage. Also these dairy based beverages can be prepared easily at home. Such factors are anticipated to generate a huge revenue in the probiotics drink market.
The plant based probiotics drink sub-segment is predicted to be the fastest in the global market and register a revenue of $5,979.30 million during the forecast period. The growth is attributed to rising demand of people for plant based beverages due to availability of the drinks in different flavors. Also, many people across the world have become lactose intolerant due to which they prefer to drink plant based beverages. Such factors are anticipated to generate a huge revenue in the probiotics drink market.
Probiotics Drink Market
By Distribution Channel
Source: Research Dive Analysis
The offline sub-segment is predicted to have a dominating market share in the global market and register a revenue of $12,193.70 million during the forecast period. The sub-segment is projected to show an impressive growth in future owing to large number of shopping stores all across the world. Supermarkets/hypermarkets offer a sense of satisfaction of hand picking goods on their own. Also the products are properly displayed on the shelves which provide the people a better clarity about the product they wish to buy. Also, people can instantly buy probiotics drink of any flavor of their choice on the spot. All these factors are likely to boost the market growth in the coming years.
Online sub-segment is anticipated to have the fastest market growth and generate a revenue of $1,617.50 million in 2028. The increase in the revenue of the sub-segment owes to preference of working professionals for online shopping by staying at one place. They can also save their time which is otherwise wasted on unnecessary travel. Also, customers can get many offers and discounts on the products via online shopping. Such factors are likely to stimulate the market growth of probiotics drink in the forecast period.
Probiotics Drink Market
Source: Research Dive Analysis
The Market for Probiotics Drink in Asia-Pacific to be the Most Dominant and Observe the Fastest Growth
The Asia-Pacific probiotics drink market accounted $2,228.40 million in 2020 and is projected to register a revenue of $4,420.70 million by 2028. The growth is attributed to presence of major probiotics drink producing countries like China and Japan. People in these countries are more inclined towards consumption of healthy beverages because they are more health conscious. These countries have largest consumption of functional beverages like probiotics drinks that are rich source of nutrition. Such factors are further anticipated to boost the market growth in the region.
Competitive Scenario in the Global Probiotics Drink Market
Product launches and acquisitions are common strategies followed by major market players.
Source: Research Dive Analysis
The companies involved in the probiotics drink market are Yakult Honsha Co.Ltd. Danone S.A., PepsiCo, NextFoods, Harmless Harvest, Bio-K Plus International Inc, Fonterra Co-operative Group, Nestle SA, Lifeway Foods, Inc., and Chobani, LLC.
Porter’s Five Forces Analysis for the Global Probiotics Drink Market
- Bargaining Power of Suppliers: The suppliers in the probiotics drink market are high in number. Several companies are working on product innovation and development.
Thus, the bargaining power suppliers is moderate.
- Bargaining Power of Buyers: Buyers are high in number and have huge bargaining power, they demand best services at low prices. This increases the pressure on the manufacturing companies to offer the best service in a cost-effective way. Thus, buyers can freely choose the product that best fits their preference.
Thus, the bargaining power of the buyers is high.
- Threat of New Entrants: New companies entering the probiotics drink market are adopting new probiotics drink product launches in the market in minimum time frame.
Thus, the threat of the new entrants is high.
- Threat of Substitutes: Presence of many nutritive beverages in the market other than probiotics drink like cinnamon tea, curd, and matcha tea are likely to shift the customer’s preference towards different products.
Thus, the threat of substitutes is high.
- Competitive Rivalry in the Market: The competitive rivalry among industry leaders is rather intense, especially between the global players. These companies are launching their new products in the international market and strengthening the footprint worldwide.
Therefore, competitive rivalry in the market is high.
Historical Market Estimations
Base Year for Market Estimation
Forecast Timeline for Market Projection
North America, Europe, Asia-Pacific, LAMEA
Segmentation by Product Type
Segmentation by distribution Channel
Key Companies Profiled
Q1. What is the size of the probiotics drink market?
A. The global probiotic drinks market was valued at $7,330.2 million in 2020, and is projected to reach $13,814.7 million by 2028, registering a CAGR of 8.5%.
Q2. Which are the major companies in the probiotics drink market?
A. Nestle SA and Yakult Honsha Co. Ltd. are some of the prominent companies in the Probiotics Drink market.
Q3. Which region, among others, possesses greater investment opportunities in the near future?
A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.
Q4. What will be the growth rate of the Asia-Pacific Probiotics Drink market?
A. The share of Asia-Pacific market is anticipated to grow at a CAGR of 9.2%.
1.2.Real time insights and validation
1.4.Assumptions and forecast parameters
2.2.By product type
2.3.By distribution channel
3.1.Market segmentation & definitions
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3.Porter’s five forces analysis
3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market
3.8.Market value chain analysis
3.8.1.Stress point analysis
3.8.2.Raw material analysis
18.104.22.168.Raw material suppliers
22.214.171.124.product type manufacturers
126.96.36.199.product type distributors
4.Probiotics Drink Market, by Product type
4.1.1.Market size and forecast, by product type
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region, 2020-2028
4.2.3.Market share analysis, by country 2020 & 2028
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region, 2020-2028
4.3.3.Market share analysis, by country 2020 & 2028
5.Probiotics Drink Market, by Distribution Channel
5.1.1.Market size and forecast, by distribution channel
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region, 2020-2028
5.2.3.Market share analysis, by country 2020 & 2028
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region, 2020-2028
5.3.3.Market share analysis, by country 2020 & 2028
6.Probiotics Drink Market, by Region
6.1.1.Market size and forecast, by region
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by product type, 2020-2028
6.2.3.Market size and forecast, by distribution channel, 2020-2028
6.2.4.Market size and forecast, by treatment site, 2020-2028
6.2.5.Market size and forecast, by country, 2020-2028
188.8.131.52.Market size and forecast, by product type, 2020-2028
184.108.40.206.Market size and forecast, by distribution channel, 2020-2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by distribution channel, 2020-2028
22.214.171.124.Market size and forecast, by product type, 2020-2028
126.96.36.199.Market size and forecast, by distribution channel, 2020-2028
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by product type, 2020-2028
6.3.3.Market size and forecast, by distribution channel, 2020-2028
6.3.4.Market size and forecast, by country, 2020-2028
188.8.131.52.Market size and forecast, by product type, 2020-2028
184.108.40.206.Market size and forecast, by distribution channel, 2020-2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by distribution channel, 2020-2028
22.214.171.124.Market size and forecast, by product type, 2020-2028
126.96.36.199.Market size and forecast, by distribution channel, 2020-2028
188.8.131.52.Market size and forecast, by product type, 2020-2028
184.108.40.206.Market size and forecast, by distribution channel, 2020-2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by distribution channel, 2020-2028
6.3.10.Rest of Europe
22.214.171.124.Market size and forecast, by product type, 2020-2028
126.96.36.199.Market size and forecast, by distribution channel, 2020-2028
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by product type, 2020-2028
6.4.3.Market size and forecast, by distribution channel, 2020-2028
6.4.4.Market size and forecast, by country, 2020-2028
188.8.131.52.Market size and forecast, by product type, 2020-2028
184.108.40.206.Market size and forecast, by distribution channel, 2020-2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by distribution channel, 2020-2028
22.214.171.124.Market size and forecast, by product type, 2020-2028
126.96.36.199.Market size and forecast, by distribution channel, 2020-2028
188.8.131.52.Market size and forecast, by product type, 2020-2028
184.108.40.206.Market size and forecast, by distribution channel, 2020-2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by distribution channel, 2020-2028
6.4.10.Rest of Asia Pacific
22.214.171.124.Market size and forecast, by product type, 2020-2028
126.96.36.199.Market size and forecast, by distribution channel, 2020-2028
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by product type, 2020-2028
6.5.3.Market size and forecast, by distribution channel, 2020-2028
6.5.4.Market size and forecast, by country, 2020-2028
188.8.131.52.Market size and forecast, by product type, 2020-2028
184.108.40.206.Market size and forecast, by distribution channel, 2020-2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by distribution channel, 2020-2028
22.214.171.124.Market size and forecast, by product type, 2020-2028
126.96.36.199.Market size and forecast, by distribution channel, 2020-2028
7.1.2.Operating business segments
7.1.5.Recent strategic moves & developments
7.2.2.Operating business segments
7.2.5.Recent strategic moves & developments
7.3.Yakult Honsha Co. Ltd
7.3.2.Operating business segments
7.3.5.Recent strategic moves & developments
7.4.2.Operating business segments
7.4.5.Recent strategic moves & developments
7.5.2.Operating business segments
7.5.5.Recent strategic moves & developments
7.6.2.Operating business segments
7.6.5.Recent strategic moves & developments
7.7.2.Operating business segments
7.7.5.Recent strategic moves & developments
7.8.2.Operating business segments
7.8.5.Recent strategic moves & developments
7.9.Bio-K Plus International Inc.
7.9.2.Operating business segments
7.9.5.Recent strategic moves & developments
7.10.Lifeway Food Inc.
7.10.2.Operating business segments
7.10.5.Recent strategic moves & developments
Probiotics drinks are currently the hottest buzz among health conscious consumers. With many consumers shifting to functional foods and drinks for digestive health benefits, probiotics drink producers have an enormous opportunity to gain massive revenues. The global growth of the probiotics drink market is mainly being shaped by the shifting purchasing behaviours of consumers.
Rising Popularity of Probiotics Drinks
Today’s consumers are greatly focusing on the overall health and wellness, and are constantly hunting for healthier choices in food products. The demand for functional food products is high, mainly those that hold the potential to improve digestive health.
The immune health completely depends on upholding a healthy balance in the gut microbiome. Improving digestive health has advantages for immunity as well. Amongst the most popular functional foods, prebiotics drinks are gaining huge popularity these days. With a majority of consumers becoming aware about the efficiency of probiotics and the importance of digestive health, the demand for probiotics drinks is rising increasingly across the globe. In additions, the demand for healthy beverages is surging amongst consumers suffering from gastrointestinal conditions, such as constipation. Probiotics drinks have turned out to be a highly demanded, healthy drink among the young population worldwide.
Beverages rich in probiotics are mostly prepared by fermenting milk or from plants. These drinks comprise some bacterial strains such as lactobacillus casie. These bacteria are referred as, ‘good bacteria’ as they aid in the improvement of gut as well as digestive health. There are numerous types of probiotics beverages available in the market amongst which yakult and butter milk are the most popular. The global demand for probiotics foods and beverages as well as dietary supplements is anticipated to notch higher with the rising realisation and increasing cases of lifestyle-related illnesses in the years to come.
Recent Trends in the Probiotics Drink Industry
As per a report by Research Dive, the global probiotics drink market is projected to garner a revenue of $13,814.70 million by 2028. This is mainly because probiotics drinks offer numerous benefits such as weight loss, improved digestive health of the body, enhanced mental health, elimination of hazardous toxins from the body, and boosted immunity.
Some of the leading players active in the probiotics drink market are Lifeway Foods, Inc., NextFoods, Yakult Honsha Co.Ltd. Danone S.A., PepsiCo, Harmless Harvest, Bio-K Plus International Inc., Fonterra Co-operative Group, Nestle SA, Chobani, LLC., and others. Market players are focusing on developing strategies such as partnerships, product development, mergers and acquisitions, and collaborations to achieve a foremost position in the global market. For instance,
- In February 2018, Yakult Danone India Pvt. Ltd., the manufacturer and seller of probiotic drinks, launched novel version of signature probiotic drink in the Indian market.
- In June 2021, Fermentis Life Sciences, a foremost manufacturer of nutraceutical, launched an immunity boosting probiotic drink for children – Junior Immunity Booster Probiotic -under its family nutrition brand name – BillionCheers.
- In August 2021, Yoi, a plant-based cultured food and beverage company, introduced a line of plant-based probiotic drinks. Yoi’s Probiotic Nut & Seedmilks are made by compressing and fermenting items such as coconut, almonds, and pumpkin seeds.
Impact of the COVID-19 Pandemic on the Probiotics Drink Market
The sudden outburst of the coronavirus pandemic has optimistically impacted the probiotics drink market. As the pandemic triggered the need to pay extra attention to health and wellness, the demand and manufacturing of probiotics drinks surged dramatically. Amidst the pandemic situation, people began prioritizing the consumptions of healthy drink products such as probiotics drinks. Also, to gear up and safeguard the body against the COVID-19 virus, several people are making probiotics drinks as a part of their diet. This is remarkably fueling the probiotics drink market growth.