Probiotics drinks are currently the hottest buzz among health conscious consumers. With many consumers shifting to functional foods and drinks for digestive health benefits, probiotics drink producers have an enormous opportunity to gain massive revenues. The global growth of the probiotics drink market is mainly being shaped by the shifting purchasing behaviours of consumers.
Rising Popularity of Probiotics Drinks
Today’s consumers are greatly focusing on the overall health and wellness, and are constantly hunting for healthier choices in food products. The demand for functional food products is high, mainly those that hold the potential to improve digestive health.
The immune health completely depends on upholding a healthy balance in the gut microbiome. Improving digestive health has advantages for immunity as well. Amongst the most popular functional foods, prebiotics drinks are gaining huge popularity these days. With a majority of consumers becoming aware about the efficiency of probiotics and the importance of digestive health, the demand for probiotics drinks is rising increasingly across the globe. In additions, the demand for healthy beverages is surging amongst consumers suffering from gastrointestinal conditions, such as constipation. Probiotics drinks have turned out to be a highly demanded, healthy drink among the young population worldwide.
Beverages rich in probiotics are mostly prepared by fermenting milk or from plants. These drinks comprise some bacterial strains such as lactobacillus casie. These bacteria are referred as, ‘good bacteria’ as they aid in the improvement of gut as well as digestive health. There are numerous types of probiotics beverages available in the market amongst which yakult and butter milk are the most popular. The global demand for probiotics foods and beverages as well as dietary supplements is anticipated to notch higher with the rising realisation and increasing cases of lifestyle-related illnesses in the years to come.
Recent Trends in the Probiotics Drink Industry
As per a report by Research Dive, the global probiotics drink market is projected to garner a revenue of $13,814.70 million by 2028. This is mainly because probiotics drinks offer numerous benefits such as weight loss, improved digestive health of the body, enhanced mental health, elimination of hazardous toxins from the body, and boosted immunity.
Some of the leading players active in the probiotics drink market are Lifeway Foods, Inc., NextFoods, Yakult Honsha Co.Ltd. Danone S.A., PepsiCo, Harmless Harvest, Bio-K Plus International Inc., Fonterra Co-operative Group, Nestle SA, Chobani, LLC., and others. Market players are focusing on developing strategies such as partnerships, product development, mergers and acquisitions, and collaborations to achieve a foremost position in the global market. For instance,
- In February 2018, Yakult Danone India Pvt. Ltd., the manufacturer and seller of probiotic drinks, launched novel version of signature probiotic drink in the Indian market.
- In June 2021, Fermentis Life Sciences, a foremost manufacturer of nutraceutical, launched an immunity boosting probiotic drink for children – Junior Immunity Booster Probiotic -under its family nutrition brand name – BillionCheers.
- In August 2021, Yoi, a plant-based cultured food and beverage company, introduced a line of plant-based probiotic drinks. Yoi’s Probiotic Nut & Seedmilks are made by compressing and fermenting items such as coconut, almonds, and pumpkin seeds.
Impact of the COVID-19 Pandemic on the Probiotics Drink Market
The sudden outburst of the coronavirus pandemic has optimistically impacted the probiotics drink market. As the pandemic triggered the need to pay extra attention to health and wellness, the demand and manufacturing of probiotics drinks surged dramatically. Amidst the pandemic situation, people began prioritizing the consumptions of healthy drink products such as probiotics drinks. Also, to gear up and safeguard the body against the COVID-19 virus, several people are making probiotics drinks as a part of their diet. This is remarkably fueling the probiotics drink market growth.