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FO21108503 |
Pages: 200 |
Jun 2022 |
Source: Research Dive Analysis
Increased demand for healthy beverages among consumers due to high prevalence of lifestyle related health conditions like obesity and high blood pressure is likely to drive the market for green tea in the forecast time period. Consumers are more focused on living a healthy lifestyle, which raises knowledge of the health benefits of green tea. Green tea has health benefits such as lowering the risk of cardiovascular disease.
However, high cost of green tea compared to other teas available in the market such as black tea is likely to hinder the market growth in the future. People generally lack extensive knowledge about good farming practices and safe use of fertilizers by the farmers while cultivating green tea plants. This is one of the main reasons for high cost of green tea. Owing to this factor, many people prevent themselves from purchasing such high cost green tea products and this factor hinders the market growth.
According to the regional analysis of the market, the Asia-Pacific green tea market is anticipated to grow at the fastest rate during the review period. Rising consumer awareness about the benefits of green tea in curing various diseases like anxiety is further expected to drive Asia-Pacific market size growth.
Green tea has become a popular organic, healthy, and a plant-based beverage among millennials. Green tea is dried leaves which are harvested from Camellia Sinensis. Green tea was first originated in China and today is consumed worldwide. Green tea provides many health benefits such as reducing and maintaining body weight, detoxifying the body, and more. Matcha green tea is a popular form of green tea with a slight difference that matcha is the crushed form of green tea. Lipton green tea and Tetley green tea are among the most popular green teas available for the customers today in the market.
The occurrence of COVID-19 pandemic has proven to be a boon for green tea market. Where other businesses experienced a major setback, the demand and production of green tea increased exponentially. Amid high rate of transmission rate and prevalence of serious symptoms, people switched to healthy options in beverages like green tea, matcha tea, and black tea. Green tea has many health benefits like it reduces acidity, maintains body weight, and boosts immunity of the person. Therefore, to prepare and protect the body against corona viral invasion, many people opted for green tea. This factor has flourished green tea market revenue growth in the pandemic period.
Also, to cater rising demand for green tea in COVID-19 scenario, the manufacturing companies increased the production of green tea. For instance, according to a news published in Ani News, a leading news agency in South Asia, on March 12, 2021, Teamonk Global's, a specialty teas company, announced that it observed a high sales peak during corona virus pandemic. The major tea that contributed to the growth of the company revenue was green tea available in a variety of flavors such as Kashmiri Kahwa, ginger, and cloves. Such factors are further anticipated to raise the market growth.
Rapidly increasing lifestyle diseases like diabetes, blood pressure, obesity, anxiety, and depression are expected to accelerate the growth of green tea market share, globally. Green tea offers various health advantages like helps in weight loss, improves digestive power of body, and boosts immunity. Such factors are likely to speed up the growth of the market in the predicted time frame. Also, inclination of young generation towards functional beverages and ready to drink teas is likely to flourish the market of green tea in the next few years.
Green tea market share growth is anticipated to accelerate further due to increasing demand for healthy beverages because of growing health concern among the people worldwide. The global expansion of the green tea market is expected to accelerate by the fast increase in lifestyle disorders such as diabetes, blood pressure, obesity, anxiety, and depression due to unhealthy lifestyle. Green tea has a number of health benefits, including weight loss, improved digestive capacity, and increased immunity. Such parts are projected to accelerate green tea market share growth in the forecasted time frame. In addition, the young generation's preference for functional beverages and ready-to-drink teas is expected to increase the green tea industry in the next years
To know more about global green tea market drivers, get in touch with our analysts here.
Green teas are expensive beverage products due to their high nutritional content and high processing of green tea leaves in the manufacturing companies. Therefore, not many people in developing countries are able to afford green tea. This factor is expected to restrain the market growth of green tea in the forecast time period. Also, lack of awareness among people in rural areas of developing countries about the availability of healthy options in tea beverages like matcha green tea and green tea, is likely to impede the market even further.
Improvements in the existing green tea products and launch of new green tea products are expected to drive the market in future. Major market players in the green tea market have started focusing on new products to meet the rising demand for high nutrition beverages like matcha green tea and green tea. For instance, according to a news published by United News India, a multi lingual news agency based in India, on August 19, 2021, Tetley, a famous green tea brand from the house of Tata Consumers Products Ltd., introduced a new green tea product in the market by the name, ‘Green Tea Immune’ which is a rich source of vitamin C and helps in boosting the person’s immunity. The company has launched the product in four different flavors like classic, ginger & mint, mango variant, and lemon & honey to attract a larger consumer base. Such factors are anticipated to drive the market in future.
To know more about global green tea market opportunities, get in touch with our analysts here.
The global green tea market by type is segmented into flavored and unflavored. Flavored green tea sub-segment is projected to generate both maximum revenue and fastest growth.
Source: Research Dive Analysis
The flavored green tea sub-segment is predicted to have a dominating market share in the global market during the forecast period. The growth is attributed to rising demand of people for flavored beverages to enhance their taste. Many companies have launched their new green tea products in various flavors like lemon and ginger to satisfy their consumers’ taste pallets. Also, many people are not very fond of original green tea taste and therefore, they demand for alternate flavors in green tea. Such factors are anticipated to generate a huge revenue in the green tea market.
The global green tea market by form is segmented into green tea bags, loose green tea leaves, and instant green tea mixes. Green tea bags sub-segment is projected to generate maximum revenue.
Source: Research Dive Analysis
The green tea bags sub-segment is predicted to have the highest market share in the global market during the forecast period. Green tea bags are very easy and convenient to carry during travel. Also, it is easy to prepare tea with the help of green tea bags as they are hassle free and there is no need of many utensils. Apart from this, used green tea bags are also used by young generation to treat their skin issues like rashes and irritation. Such factors are likely to stimulate the market growth in the future.
The global green tea market by distribution channel is segmented into supermarket/hypermarket, convenience stores/specialty stores, and online. Supermarket/hypermarket sub-segment is projected to generate maximum revenue and online sub-segment to generate fastest growth.
Source: Research Dive Analysis
The supermarket/hypermarket sub-segment is predicted to have a dominating market share in the global market during the forecast period. The sub-segment is projected to show an impressive growth in future owing to large number of shopping stores across the world. Supermarket/hypermarket offers a sense of satisfaction of hand picking goods on their own. Also, the products are properly displayed on the shelves which provide the customers a better clarity about the product they wish to buy. Also, people can instantly buy green tea of any flavor of their choice on the spot. All these factors are likely to boost the market growth in the coming years.
The green tea market was investigated across North America, Europe, Asia-Pacific, and LAMEA.
Source: Research Dive Analysis
The Asia-Pacific green tea market share is projected to be the most dominating during the timeframe. The growth is attributed to the presence of major green tea producing countries like China, Pakistan, India, and Sri Lanka in the world. As the environmental factors in the region like temperature, humidity, and soil texture are appropriate for the tea cultivation, many countries such as China and India have focused on cultivating tea on many hectors of land. Also, countries like China and Japan have largest consumption of functional beverages like green tea, matcha tea, and specialty teas that are rich source of nutrition. Such factors are further anticipated to boost the market growth in the region.
Source: Research Dive Analysis
The companies involved in the green tea market are Unilever Plc., Tata Consumer Products ltd., Typhoo Tea, Associated British Foods Plc., The Begilow Tea Company, Tazo Tea Company, Numi Organic Tea, The Republic of Tea, Inc., East West Tea Company LLC., and Northern Tea Merchants Ltd.
| Aspect | Particulars |
| Historical Market Estimations | 2020-2021 |
| Base Year for Market Estimation | 2021 |
| Forecast Timeline for Market Projection | 2021-2030 |
| Geographical Scope | North America, Europe, Asia-Pacific, LAMEA |
| Segmentation by Type |
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| Segmentation by Form |
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| Segmentation by Distribution Channel |
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| Key Companies Profiled |
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1.Research Methodology
1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters
1.5.Market size estimation
1.5.1.Top-down approach
1.5.2.Bottom-up approach
2.Report Scope
2.1.Market definition
2.2.Key objectives of the study
2.3.Report overview
2.4.Market segmentation
2.5.Overview of the impact of COVID-19 on Global green tea market
3.Executive Summary
4.Market Overview
4.1.Introduction
4.2.Growth impact forces
4.2.1.Drivers
4.2.2.Restraints
4.2.3.Opportunities
4.3.Market value chain analysis
4.3.1.List of raw material suppliers
4.3.2.List of manufacturers
4.3.3.List of distributors
4.4.Innovation & sustainability matrices
4.4.1.Technology matrix
4.4.2.Regulatory matrix
4.5.Porter’s five forces analysis
4.5.1.Bargaining power of suppliers
4.5.2.Bargaining power of consumers
4.5.3.Threat of substitutes
4.5.4.Threat of new entrants
4.5.5.Competitive rivalry intensity
4.6.PESTLE analysis
4.6.1.Political
4.6.2.Economical
4.6.3.Social
4.6.4.Technological
4.6.5.Environmental
4.7.Impact of COVID-19 on green tea market
4.7.1.Pre-covid market scenario
4.7.2.Post-covid market scenario
5.Green Tea Market Analysis, by Type
5.1.Overview
5.2.Flavored
5.2.1.Definition, key trends, growth factors, and opportunities
5.2.2.Market size analysis, by region
5.2.3.Market share analysis, by country
5.3.Unflavored
5.3.1.Definition, key trends, growth factors, and opportunities
5.3.2.Market size analysis, by region
5.3.3.Market share analysis, by country
5.4.Research Dive Exclusive Insights
5.4.1.Market attractiveness
5.4.2.Competition heatmap
6.Green Tea Market Analysis, by Form
6.1.Green Tea Bags
6.1.1.Definition, key trends, growth factors, and opportunities
6.1.2.Market size analysis, by region
6.1.3.Market share analysis, by country
6.2.Loose Green Tea Leaves
6.2.1.Definition, key trends, growth factors, and opportunities
6.2.2.Market size analysis, by region
6.2.3.Market share analysis, by country
6.3.Instant Green Tea Mixes
6.3.1.Definition, key trends, growth factors, and opportunities
6.3.2.Market size analysis, by region
6.3.3.Market share analysis, by country
6.4.Research Dive Exclusive Insights
6.4.1.Market attractiveness
6.4.2.Competition heatmap
7.Green Tea Market Analysis, by Distribution Channel
7.1.Supermarket/Hypermarket
7.1.1.Definition, key trends, growth factors, and opportunities
7.1.2.Market size analysis, by region
7.1.3.Market share analysis, by country
7.2.Convenience Stores/Specialty Stores
7.2.1.Definition, key trends, growth factors and opportunities
7.2.2.Market size analysis, by region
7.2.3.Market share analysis, by country
7.3.Others
7.3.1.Definition, key trends, growth factors, and opportunities
7.3.2.Market size analysis, by region
7.3.3.Market share analysis, by country
7.4.Research Dive Exclusive Insights
7.4.1.Market attractiveness
7.4.2.Competition heatmap
8.Green Tea Market, by Region
8.1.North America
8.1.1.U.S.
8.1.1.1.Market size analysis, by Type
8.1.1.2.Market size analysis, by Form
8.1.1.3.Market size analysis, by Distribution Channel
8.1.2.Canada
8.1.2.1.Market size analysis, by Type
8.1.2.2.Market size analysis, by Form
8.1.2.3.Market size analysis, by Distribution Channel
8.1.3.Mexico
8.1.3.1.Market size analysis, by Type
8.1.3.2.Market size analysis, by Form
8.1.3.3.Market size analysis, by Distribution Channel
8.1.4.Research Dive Exclusive Insights
8.1.4.1.Market attractiveness
8.1.4.2.Competition heatmap
8.2.Europe
8.2.1.Germany
8.2.1.1.Market size analysis, by Type
8.2.1.2.Market size analysis, by Form
8.2.1.3.Market size analysis, by Distribution Channel
8.2.2.UK
8.2.2.1.Market size analysis, by Type
8.2.2.2.Market size analysis, by Form
8.2.2.3.Market size analysis, by Distribution Channel
8.2.3.France
8.2.3.1.Market size analysis, by Type
8.2.3.2.Market size analysis, by Form
8.2.3.3.Market size analysis, by Distribution Channel
8.2.4.Spain
8.2.4.1.Market size analysis, by Type
8.2.4.2.Market size analysis, by Form
8.2.4.3.Market size analysis, by Distribution Channel
8.2.5.Italy
8.2.5.1.Market size analysis, by Type
8.2.5.2.Market size analysis, by Form
8.2.5.3.Market size analysis, by Distribution Channel
8.2.6.Rest of Europe
8.2.6.1.Market size analysis, by Type
8.2.6.2.Market size analysis, by Form
8.2.6.3.Market size analysis, by Distribution Channel
8.2.7.Research Dive Exclusive Insights
8.2.7.1.Market attractiveness
8.2.7.2.Competition heatmap
8.3.Asia Pacific
8.3.1.China
8.3.1.1.Market size analysis, by Type
8.3.1.2.Market size analysis, by Form
8.3.1.3.Market size analysis, by Distribution Channel
8.3.2.Japan
8.3.2.1.Market size analysis, by Type
8.3.2.2.Market size analysis, by Form
8.3.2.3.Market size analysis, by Distribution Channel
8.3.3.India
8.3.3.1.Market size analysis, by Type
8.3.3.2.Market size analysis, by Form
8.3.3.3.Market size analysis, by Distribution Channel
8.3.4.Australia
8.3.4.1.Market size analysis, by Type
8.3.4.2.Market size analysis, by Form
8.3.4.3.Market size analysis, by Distribution Channel
8.3.5.South Korea
8.3.5.1.Market size analysis, by Type
8.3.5.2.Market size analysis, by Form
8.3.5.3.Market size analysis, by Distribution Channel
8.3.6.Rest of Asia Pacific
8.3.6.1.Market size analysis, by Type
8.3.6.2.Market size analysis, by Form
8.3.6.3.Market size analysis, by Distribution Channel
8.3.7.Research Dive Exclusive Insights
8.3.7.1.Market attractiveness
8.3.7.2.Competition heatmap
8.4.LAMEA
8.4.1.Brazil
8.4.1.1.Market size analysis, by Type
8.4.1.2.Market size analysis, by Form
8.4.1.3.Market size analysis, by Distribution Channel
8.4.2.Saudi Arabia
8.4.2.1.Market size analysis, by Type
8.4.2.2.Market size analysis, by Form
8.4.2.3.Market size analysis, by Distribution Channel
8.4.3.UAE
8.4.3.1.Market size analysis, by Type
8.4.3.2.Market size analysis, by Form
8.4.3.3.Market size analysis, by Distribution Channel
8.4.4.South Africa
8.4.4.1.Market size analysis, by Type
8.4.4.2.Market size analysis, by Form
8.4.4.3.Market size analysis, by Distribution Channel
8.4.5.Rest of LAMEA
8.4.5.1.Market size analysis, by Type
8.4.5.2.Market size analysis, by Form
8.4.5.3.Market size analysis, by Distribution Channel
8.4.6.Research Dive Exclusive Insights
8.4.6.1.Market attractiveness
8.4.6.2.Competition heatmap
9.Competitive Landscape
9.1.Top winning strategies, 2021
9.1.1.By strategy
9.1.2.By year
9.2.Strategic overview
9.3.Market share analysis, 2021
9.4.Top Five Players Market Overview
10.Company Profiles
10.1.Unilever Plc.
10.1.1.Business overview
10.1.2.Financial performance
10.1.3.Product portfolio
10.1.4.Recent strategic moves & developments
10.1.5.SWOT analysis
10.2.Tata Consumer Products ltd.
10.2.1.Business overview
10.2.2.Financial performance
10.2.3.Product portfolio
10.2.4.Recent strategic moves & developments
10.2.5.SWOT analysis
10.3.Typhoo Tea
10.3.1.Business overview
10.3.2.Financial performance
10.3.3.Product portfolio
10.3.4.Recent strategic moves & developments
10.3.5.SWOT analysis
10.4.Associated British Foods Plc
10.4.1.Business overview
10.4.2.Financial performance
10.4.3.Product portfolio
10.4.4.Recent strategic moves & developments
10.4.5.SWOT analysis
10.5.The Begilow Tea Company
10.5.1.Business overview
10.5.2.Financial performance
10.5.3.Product portfolio
10.5.4.Recent strategic moves & developments
10.5.5.SWOT analysis
10.6.Tazo Tea Company
10.6.1.Business overview
10.6.2.Financial performance
10.6.3.Product portfolio
10.6.4.Recent strategic moves & developments
10.6.5.SWOT analysis
10.7.Numi Organic Tea
10.7.1.Business overview
10.7.2.Financial performance
10.7.3.Product portfolio
10.7.4.Recent strategic moves & developments
10.7.5.SWOT analysis
10.8.The Republic of Tea, Inc
10.8.1.Business overview
10.8.2.Financial performance
10.8.3.Product portfolio
10.8.4.Recent strategic moves & developments
10.8.5.SWOT analysis
10.9.East West Tea Company LLC
10.9.1.Business overview
10.9.2.Financial performance
10.9.3.Product portfolio
10.9.4.Recent strategic moves & developments
10.9.5.SWOT analysis
10.10.Northern Tea Merchants Ltd
10.10.1.Business overview
10.10.2.Financial performance
10.10.3.Product portfolio
10.10.4.Recent strategic moves & developments
10.10.5.SWOT analysis
11.Appendix
11.1.Parent & peer market analysis
11.2.Premium insights from form experts
11.3.Related reports
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