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Party Supplies Market Report

RA08404

Party Supplies Market by Product Type (Balloons, Banners, Pinatas, Games, Home Décor, Tableware/Disposables, Take Away Gifts, and Others), End-Use (Commercial, Domestic), and Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialized Stores, E-Commerce, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028

RA08404

Pages: 246

Jun 2021

COVID-19

pandemic has shown to have an enormous impact on most
industries.

Click Here to access our comprehensive analysis of the

Impact of covid-19 on Party Supplies Market

Party Supplies Market Analysis

The global party supplies market is anticipated to garner $21,352.9 million in the 20212028 timeframe, growing from $10,096.5 million in 2020 at a healthy CAGR of 8.2%.

Market Synopsis

Product innovations, technological advancements among the market players, along with business expansion to increase the geographical presence and attract new customers, is anticipated to drive the growth of the party supplies market.  

However, the environmental impact caused by the use of non-biodegradable party supplies that raises the environmental concerns is estimated to restrain the market growth during the forecast period.            

According to the regional analysis of the market, the Asia-Pacific party supplies market is anticipated to grow at a CAGR of 9.5% by generating a revenue of $6,019.7 million during the review period.

Party Supplies Overview

Party supplies comprise of various items from tableware to balloons and banners. Party supplies used for any particular event such as birthdays or weddings depend on the theme, coordinated by color to suit the venue and the event. Party supplies have gained huge popularity as they make the event celebratory and joyful. Also, the paper party supplies can be easily stored for future events or disposed in a convenient manner. Party supplies include various items such as balloons, banners, confetti, party hats, streamers, party blowers, wall decorations, centerpieces, yard signs, and others.

Impact Analysis of COVID-19 on the Global Party Supplies Market

The novel coronavirus pandemic had a devastating effect on several industries and the party supplies market also experienced a negative impact owing to complete lockdown situations and social distancing measures. Many events such as concerts, weddings, festivals, parties, and others were cancelled or postponed to follow social distancing measures and to curb the spread of the virus. The demand for party supplies declined drastically due to supply chain disruptions, closure of hypermarket, shops, and limitations on social gatherings. Due to pandemic and economic crisis the consumer preferences changed rapidly due to more focus on cash savings and reduced spending on non-essential goods. The unprecedented lockdown across various countries and strict regulations on travel as well as social distancing norms have negatively impacted the party supplies market. This has led to significant revenue losses due to which many companies declared bankruptcy and have laid off employees from their companies. Furthermore, many prominent festivals such as St. Patrick’s Day, sporting events, birthday parties, festivals, concerts, exhibitions, weddings were cancelled due to pandemic restrictions. All these factors have negatively impacted the market during the pandemic.   

Several companies, with their technological advancements, product innovations, and initiatives, are helping the society to recover from the chaotic situation. For instance, many party supplies manufacturers have shifted towards online platforms such as Amazon, Flipkart, and others to sell their products. Due to ban on social gathering, consumers have shifted their focus towards virtual events. Many weddings, festivals were celebrated virtually. Hence, the party supplies manufacturers started selling their products via e-commerce platforms due to closure of supermarket/hypermarkets, specialized stores, convenience stores, and others. Hence, the shift towards virtual concerts, virtual festivals, virtual weddings and other events have led to significant rise in the demand for party supplies that were sold via online e-commerce platforms.

Increase in the Demand for Event Management Business to Drive the Market Growth

The global party supplies industry is witnessing a rapid growth due to growing demand for event management. Event management agencies provide unique experience to users, capture audience attention, and manage the entire event. Management of various events such as marriage functions, theme parties, corporate parties, birthday celebrations, house parties, concerts, and rest requires proper party supplies to match the respective event. Hence, the growing demand for event management increases the demand for attractive party supplies such as balloons, banners, party masks, hats, candles, lights, and others. Also, the event management agencies are experts in providing attractive customer experience by using innovative color combinations of the party supplies such as balloons to provide innovative look. All these factors are anticipated to drive the demand for party supplies market during the analysis timeframe.

To know more about global party supplies market drivers, get in touch with our analysts here.

Environmental Impact Associated with the Use of Non-biodegradable Party Supplies to Restrain Market Growth

The use of non-biodegradable party supplies such as balloons, plastic ribbons, cups, plates, and others leads to the accumulation of plastic waste which is non-degradable. Also, such waste leads to environmental pollution such as water pollution. This factor is anticipated to restrain the market growth during the forecast period.

Rapid Growth of Online Retail Platforms to Create Enormous Investment Opportunities

The growth in the e-commerce platforms pre and post pandemic times due to availability of a variety of products from different party supplies manufacturers at competitive price is estimated to drive the market. The lockdowns imposed by several countries with restrictions on social movements have encouraged people to shift towards online retail platforms for purchasing various products including party supplies. Also, the convenience offered by these platforms such as easy payment options, home delivery, attractive discounts, excellent mobile shopping experience, and others is estimated to boost the party supplies demand. Also, various platforms such as Amazon, Shopify have linked their online stores with social media sites such as Facebook and Instagram to attract large number of customers and to meet the comfort needs of the buyers. All these factors are estimated to generate huge growth opportunities for the party supplies market during the forecast period.

To know more about global party supplies market opportunities, get in touch with our analysts here.

Party Supplies Market
By Product Type

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Based on product type, the market has been divided into balloons, Banners, pinatas, games, home décor, tableware/disposables, take away gifts, and others. Out of these, the balloons sub-segment accounted for the dominant market share in 2020 and games sub-segment is anticipated to show the fastest growth during the analysis period.

Source: Research Dive Analysis

The tableware/disposables sub-segment is anticipated to have a dominant market share, and it is predicted that the market shall generate a revenue of $2,762.7 million by 2028, growing from $1,523.6 million in 2020. Tableware/disposables includes all the products such as disposable cups, plates, paper napkins, tablecloths, and others. The biodegradable tableware is made from agricultural residues such as sugarcane pulp and other natural products like recycled paper, corn-starch, fallen leaves, and others. These products are safe for use, 100% biodegradable, and do not release any toxic chemicals or residue in the environment. Also, less energy is required to manufacture apart from being renewable products. Also, these products are safe for use; they save water and cleaning time too. In addition, disposable tableware offers variety of designs.  All these factors are anticipated to boost the tableware/disposables party supplies market demand in the upcoming years.

The games party supplies sub-segment is predicted to have the fastest growth in the global market and is expected to register a revenue of $2,571.9 million during the forecast period. The event management agencies focus on including various games in their events to gain the customer engagement and to attract children. Increase in attendee engagement can help in creating networking opportunities. Also, games act as a stress buster during events that provide entertainment and recreation. Most of the party games come at lower prices and they help attract large crowds. All these factors are estimated to drive the demand for games sub-segment during the review period.

Party Supplies Market
By End-Use

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Based on end-use, the analysis has been divided into commercial and Domestic. The Domestic sub-segment accounted for a dominant market share in 2020 and commercial sub-segment is predicted to have the fastest growth during the forecast period.

Source: Research Dive Analysis

The domestic sub-segment of the global party supplies is anticipated to have fastest growth and surpass $17,779.4 million by 2028, with an increase from $8,552.1 million in 2020. The growth in domestic sub-segment is majorly owing to increase in the popularity of house parties, birthday parties, pre-wedding shoots, baby showers, bachelorette party, pre-birthday celebrations, and other events. Moreover, due to pandemic the birthday parties, and other events are now being conducted virtually via video conferencing platforms such as Zoom. For conducting such virtual events usually house or living rooms are transformed into themed parties that are decorated with balloons, ribbons, banners, decorative lights, and others. These factors are estimated to drive the demand for domestic sub-segment in the upcoming years.   

The commercial sub-segment of the global party supplies is anticipated to have fastest growth and surpass $3,574.6 million by 2028, with an increase from $1,544.1 million in 2020. The growth in this sub-segment is majorly attributed to increase in the number of corporate events, parties, and others. The commercial sub-segment involves various corporate events such as award functions, meetings, festivals, exhibitions, corporate parties, annual parties, team parties, and others. Such events facilitated team building and motivates the employees. Hence, during commercial parties, various party supplies such as balloons, lights, games, banners, and others are used to attract people and to gain their attention. These factors are predicted to drive the demand for commercial sub-segment of the global party supplies market during the forecast period.

Party Supplies Market
By Distribution Channel

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Based on distribution channel the analysis has been divided into Supermarket/Hypermarket, convenience stores, specialized stores, e-commerce, and others. Among these, the Supermarket/Hypermarket accounted for the highest revenue share in 2020 and e-commerce sub-segment is predicted to show the fastest growth during the forecast period.

Source: Research Dive Analysis

The supermarket/hypermarket sub-segment of the global party supplies is anticipated to have dominant market share and surpass $4,633.6 million by 2028, with an increase from $2,368.7 million in 2020. The supermarket/hypermarket are large retailing shops that display goods in a way in which buyers can select the products themselves, prices are comparatively lower, attractive discounts are offered, and present large variety of goods under one platform. In addition, shopping from these stores is convenient as they are located in busy centers, and people can buy quality goods at lower process. All these factors are estimated to drive the demand for supermarket/hypermarket sub-segment during the forecast period.

The e-commerce sub-segment is estimated to grow at the fastest rate registering a revenue of $4,231.4 million during the analysis timeframe owing to growing popularity of e-commerce platforms due to faster buying process. The e-commerce platform facilitates the purchase of various products including party supplies at lower prices. Also, the shopping is safe and convenient. The availability of wide range of products facilitates informed decision-making process. The e-commerce platforms are open 24/7 and users can place order at anytime from anywhere and they can get their order delivered at their home. All these factors are estimated to boost the e-commerce market growth in the upcoming years.

Party Supplies Market
By Region

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The party supplies market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Source: Research Dive Analysis

The Market for Party Supplies in North America to be the Most Dominant

North America party supplies market accounted $3,155.9 million in 2020 and is projected to register a revenue of $6,184.1 million by 2028. The rapid increase in party supplies demand is majorly attributed to high prevalence of parties and various events in the country. Various parties such as wedding party, pre-wedding party, bachelorette party are widely conducted across North America. In addition, the corporate events such as award functions, team parties are regularly conducted. The trend for theme parties also originated in this region and has gained huge popularity across the world. These factors are anticipated to boost the demand for sale of party supplies in the North America region during the forecast period.

The Market for Party Supplies in Asia-Pacific to be the Fastest Growing

The share of Asia-Pacific party supplies market is anticipated to grow at a CAGR of 9.5% by registering a revenue of $6,019.7 million by 2028. Increase in demand for party supplies due to growth in the popularity of various events such as wedding functions, birthday parties, celebration of various festivals, and other events. Also, corporate culture has led to increase in corporate parties thereby driving the demand for party supplies in this region. For instance, China is well-known for various festivals and events such as mid-autumn festival, Chinese New Year, Qingming Festival, Dragon Boat Festival, Dongzhi Festival, and others. All these factors are anticipated to drive the party supplies demand in Asia-Pacific region.

Competitive Scenario in the Global Party Supplies Market

Product launches, business expansions, and technological advancements are common strategies followed by major market players.

Competitive Scenario in the Global Party Supplies Market

Source: Research Dive Analysis

Some of the leading party supplies market players are American Greetings Corporation, Chinet, Hallmark Licensing, LLC., Artisano Designs, Martha Stewart Living Omnimedia, Inc., Party City Holdco Inc., Oriental Trading Company (OTC), Shutterfly, Inc., Pioneer Worldwide, Unique Industries, Inc.  

Porter’s Five Forces Analysis for the Global Party Supplies Market:

  • Bargaining Power of Suppliers: The number of suppliers in party supplies market are high in number. The product differentiation is less as they are moderate number of party supplies products. 
    Thus, the bargaining power suppliers is moderate.
  • Bargaining Power of Buyers: Buyers have high bargaining power; as number of buyers are high, and these are the customers such as event management agencies, corporate people, or the individual that buy party products for their domestic or commercial use. Also, switching cost of the product is less. 
    Thus, the bargaining power of the buyers is high.
  • Threat of New Entrants: The companies entering party supplies market has less legal barriers and they are focusing on developing sustainable products that has less environmental impact and has less harm.
    Thus, the threat of the new entrants is moderate.
  • Threat of Substitutes: The product differentiation for party supplies is moderate and the switching cost of the product is low. In addition, substitute products available in the market are less.  
    Thus, the threat of substitutes is moderate.
  • Competitive Rivalry in the Market: The competitive rivalry among industry leaders is high. The growing demand for party supplies due to growth in the number of parties, events across the world and development of innovative product increase the competition. 
    Therefore, competitive rivalry in the market is high.

Aspect

Particulars

  Historical Market Estimations

  2019-2020

  Base Year for Market Estimation

  2020

  Forecast Timeline for Market Projection

  2021-2028

  Geographical Scope

 North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Product Type

  • Balloons
  • Banners
  • Pinatas
  • Games
  • Home Decor
  • Tableware/Disposables
  • Take Away Gifts
  • others

  Segmentation by End-use

  • Commercial
  • Domestic

  Segmentation by Distribution Channel

  • Supermarket/Hypermarket
  • Convenience stores
  • Specialized Stores
  • E-Commerce
  • Others

  Key Companies Profiled

  • American Greetings Corporation
  • Chinet
  • Hallmark Licensing, LLC.
  • Artisano Designs
  • Martha Stewart Living Omnimedia, Inc.
  • Party City Holdco Inc.
  • Oriental Trading Company (OTC)
  • Shutterfly, Inc.
  • Pioneer Worldwide
  • Unique Industries, Inc.

Frequently Asked Questions
 

A. The size of the global party supplies market was over $10,096.5 million in 2020 and is projected to reach $21,352.9 million by 2028.

A. American Greetings Corporation, Chinet, Hallmark Licensing, LLC. are some of the major players operating in the party supplies market.

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Asia Pacific party supplies market is anticipated to grow at 9.5% CAGR during the forecast period.

A. Product launch, product innovation are the key strategies opted by the operating companies in this market.

A. American Greetings Corporation, Chinet, Hallmark Licensing, LLC. are investing more on R&D activities for developing new products and technologies.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.Product Type trends
2.3.End-use trends
2.4.Distribution Channel trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis
3.9.Strategic overview

4.Party Supplies Market, by Product Type 

4.1.Balloons

4.1.1.Market size and forecast, by region, 2020-2028
4.1.2.Comparative market share analysis, 2020 & 2028

4.2.Banners

4.2.1.Market size and forecast, by region, 2020-2028
4.2.2.Comparative market share analysis, 2020 & 2028

4.3.Pinatas

4.3.1.Market size and forecast, by region, 2020-2028
4.3.2.Comparative market share analysis, 2020 & 2028

4.4.Games

4.4.1.Market size and forecast, by region, 2020-2028
4.4.2.Comparative market share analysis, 2020 & 2028

4.5.Home Decor

4.5.1.Market size and forecast, by region, 2020-2028
4.5.2.Comparative market share analysis, 2020 & 2028

4.6.Tableware/Disposables

4.6.1.Market size and forecast, by region, 2020-2028
4.6.2.Comparative market share analysis, 2020 & 2028

4.7.Take Away Gifts

4.7.1.Market size and forecast, by region, 2020-2028
4.7.2.Comparative market share analysis, 2020 & 2028

4.8.Others

4.8.1.Market size and forecast, by region, 2020-2028
4.8.2.Comparative market share analysis, 2020 & 2028

5.Party Supplies Market, by End-use 

5.1.Commercial 

5.1.1.Market size and forecast, by region, 2020-2028
5.1.2.Comparative market share analysis, 2020 & 2028

5.2.Domestic 

5.2.1.Market size and forecast, by region, 2020-2028
5.2.2.Comparative market share analysis, 2020 & 2028

6.Party Supplies Market, by Distribution Channel 

6.1.Supermarket/Hypermarket

6.1.1.Market size and forecast, by region, 2020-2028
6.1.2.Comparative market share analysis, 2020 & 2028

6.2.Convenience Stores

6.2.1.Market size and forecast, by region, 2020-2028
6.2.2.Comparative market share analysis, 2020 & 2028

6.3.Specialized Stores

6.3.1.Market size and forecast, by region, 2020-2028
6.3.2.Comparative market share analysis, 2020 & 2028

6.4.E-Commerce

6.4.1.Market size and forecast, by region, 2020-2028
6.4.2.Comparative market share analysis, 2020 & 2028

6.5.Others

6.5.1.Market size and forecast, by region, 2020-2028
6.5.2.Comparative market share analysis, 2020 & 2028

7.Party Supplies Market, by Region

7.1.North America

7.1.1.Market size and forecast, by Product Type, 2020-2028
7.1.2.Market size and forecast, by End-use, 2020-2028
7.1.3.Market size and forecast, by Distribution Channel, 2020-2028
7.1.4.Market size and forecast, by country, 2020-2028
7.1.5.Comparative market share analysis, 2020 & 2028

7.1.6.U.S.

7.1.6.1.Market size and forecast, by Product Type, 2020-2028
7.1.6.2.Market size and forecast, by End-use, 2020-2028
7.1.6.3.Market size and forecast, by Distribution Channel, 2020-2028
7.1.6.4.Comparative market share analysis, 2020 & 2028

7.1.7.Canada

7.1.7.1.Market size and forecast, by Product Type, 2020-2028
7.1.7.2.Market size and forecast, by End-use, 2020-2028
7.1.7.3.Market size and forecast, by Distribution Channel, 2020-2028
7.1.7.4.Comparative market share analysis, 2020 & 2028

7.1.8.Mexico

7.1.8.1.Market size and forecast, by Product Type, 2020-2028
7.1.8.2.Market size and forecast, by End-use, 2020-2028
7.1.8.3.Market size and forecast, by Distribution Channel, 2020-2028
7.1.8.4.Comparative market share analysis, 2020 & 2028

7.2.Europe

7.2.1.Market size and forecast, by Product Type, 2020-2028
7.2.2.Market size and forecast, by End-use, 2020-2028
7.2.3.Market size and forecast, by Distribution Channel, 2020-2028
7.2.4.Market size and forecast, by country, 2020-2028
7.2.5.Comparative market share analysis, 2020 & 2028

7.2.6.Germany 

7.2.6.1.Market size and forecast, by Product Type, 2020-2028
7.2.6.2.Market size and forecast, by End-use, 2020-2028
7.2.6.3.Market size and forecast, by Application, 2020-2028
7.2.6.4.Comparative market share analysis, 2020 & 2028

7.2.7.France

7.2.7.1.Market size and forecast, by Product Type, 2020-2028
7.2.7.2.Market size and forecast, by End-use, 2020-2028
7.2.7.3.Market size and forecast, by Distribution Channel, 2020-2028
7.2.7.4.Comparative market share analysis, 2020 & 2028

7.2.8.UK

7.2.8.1.Market size and forecast, by Product Type, 2020-2028
7.2.8.2.Market size and forecast, by End-use, 2020-2028
7.2.8.3.Market size and forecast, by Distribution Channel, 2020-2028
7.2.8.4.Comparative market share analysis, 2020 & 2028

7.2.9.Italy

7.2.9.1.Market size and forecast, by Product Type, 2020-2028
7.2.9.2.Market size and forecast, by End-use, 2020-2028
7.2.9.3.Market size and forecast, by Distribution Channel, 2020-2028
7.2.9.4.Comparative market share analysis, 2020 & 2028

7.2.10.Spain 

7.2.10.1.Market size and forecast, by Product Type, 2020-2028
7.2.10.2.Market size and forecast, by End-use, 2020-2028
7.2.10.3.Market size and forecast, by Distribution Channel, 2020-2028
7.2.10.4.Comparative market share analysis, 2020 & 2028

7.2.11.Rest of Europe

7.2.11.1.Market size and forecast, by Product Type, 2020-2028
7.2.11.2.Market size and forecast, by End-use, 2020-2028
7.2.11.3.Market size and forecast, by Distribution Channel, 2020-2028
7.2.11.4.Comparative market share analysis, 2020 & 2028

7.3.Asia Pacific

7.3.1.Market size and forecast, by Product Type, 2020-2028
7.3.2.Market size and forecast, by End-use, 2020-2028
7.3.3.Market size and forecast, by Distribution Channel, 2020-2028
7.3.4.Market size and forecast, by country, 2020-2028
7.3.5.Comparative market share analysis, 2020 & 2028

7.3.6.Japan

7.3.6.1.Market size and forecast, by Product Type, 2020-2028
7.3.6.2.Market size and forecast, by End-use, 2020-2028
7.3.6.3.Market size and forecast, by Distribution Channel, 2020-2028
7.3.6.4.Comparative market share analysis, 2020 & 2028

7.3.7.China 

7.3.7.1.Market size and forecast, by Product Type, 2020-2028
7.3.7.2.Market size and forecast, by End-use, 2020-2028
7.3.7.3.Market size and forecast, by Distribution Channel, 2020-2028
7.3.7.4.Comparative market share analysis, 2020 & 2028

7.3.8.India  

7.3.8.1.Market size and forecast, by Product Type, 2020-2028
7.3.8.2.Market size and forecast, by End-use, 2020-2028
7.3.8.3.Market size and forecast, by Distribution Channel, 2020-2028
7.3.8.4.Comparative market share analysis, 2020 & 2028

7.3.9.Russia 

7.3.9.1.Market size and forecast, by Product Type, 2020-2028
7.3.9.2.Market size and forecast, by End-use, 2020-2028
7.3.9.3.Market size and forecast, by Distribution Channel, 2020-2028
7.3.9.4.Comparative market share analysis, 2020 & 2028

7.3.10.Australia

7.3.10.1.Market size and forecast, by Product Type, 2020-2028
7.3.10.2.Market size and forecast, by End-use, 2020-2028
7.3.10.3.Market size and forecast, by Distribution Channel, 2020-2028
7.3.10.4.Comparative market share analysis, 2020 & 2028

7.3.11.South Korea

7.3.11.1.Market size and forecast, by Product Type, 2020-2028
7.3.11.2.Market size and forecast, by End-use, 2020-2028
7.3.11.3.Market size and forecast, by Distribution Channel, 2020-2028
7.3.11.4.Comparative market share analysis, 2020 & 2028

7.3.12.Rest of Asia Pacific

7.3.12.1.Market size and forecast, by Product Type, 2020-2028
7.3.12.2.Market size and forecast, by End-use, 2020-2028
7.3.12.3.Market size and forecast, by Distribution Channel, 2020-2028
7.3.12.4.Comparative market share analysis, 2020 & 2028

7.4.LAMEA

7.4.1.Market size and forecast, by Product Type, 2020-2028
7.4.2.Market size and forecast, by End-use, 2020-2028
7.4.3.Market size and forecast, by Distribution Channel, 2020-2028
7.4.4.Market size and forecast, by country, 2020-2028
7.4.5.Comparative market share analysis, 2020 & 2028

7.4.6.Brazil  

7.4.6.1.Market size and forecast, by Product Type, 2020-2028
7.4.6.2.Market size and forecast, by End-use, 2020-2028
7.4.6.3.Market size and forecast, by Distribution Channel, 2020-2028
7.4.6.4.Comparative market share analysis, 2020 & 2028

7.4.7.Saudi Arabia 

7.4.7.1.Market size and forecast, by Product Type, 2020-2028
7.4.7.2.Market size and forecast, by End-use, 2020-2028
7.4.7.3.Market size and forecast, by Distribution Channel, 2020-2028
7.4.7.4.Comparative market share analysis, 2020 & 2028

7.4.8.South Africa

7.4.8.1.Market size and forecast, by Product Type, 2020-2028
7.4.8.2.Market size and forecast, by End-use, 2020-2028
7.4.8.3.Market size and forecast, by Distribution Channel, 2020-2028
7.4.8.4.Comparative market share analysis, 2020 & 2028

7.4.9.Turkey

7.4.9.1.Market size and forecast, by Product Type, 2020-2028
7.4.9.2.Market size and forecast, by End-use, 2020-2028
7.4.9.3.Market size and forecast, by Distribution Channel, 2020-2028
7.4.9.4.Comparative market share analysis, 2020 & 2028

7.4.10.Rest of LAMEA

7.4.10.1.Market size and forecast, by Product Type, 2020-2028
7.4.10.2.Market size and forecast, by End-use, 2020-2028
7.4.10.3.Market size and forecast, by Distribution Channel, 2020-2028
7.4.10.4.Comparative market share analysis, 2020 & 2028

8.Company profiles

8.1.American Greetings Corporation

8.1.1.Business overview
8.1.2.Financial performance
8.1.3.Product portfolio
8.1.4.Recent strategic moves & developments
8.1.5.SWOT analysis

8.2.Chinet

8.2.1.Business overview
8.2.2.Financial performance
8.2.3.Product portfolio
8.2.4.Recent strategic moves & developments
8.2.5.SWOT analysis

8.3.Hallmark Licensing, LLC.

8.3.1.Business overview
8.3.2.Financial performance
8.3.3.Product portfolio
8.3.4.Recent strategic moves & developments
8.3.5.SWOT analysis

8.4.Artisano Designs

8.4.1.Business overview
8.4.2.Financial performance
8.4.3.Product portfolio
8.4.4.Recent strategic moves & developments
8.4.5.SWOT analysis

8.5.Martha Stewart Living Omnimedia, Inc.

8.5.1.Business overview
8.5.2.Financial performance
8.5.3.Product portfolio
8.5.4.Recent strategic moves & developments
8.5.5.SWOT analysis

8.6.Party City Holdco Inc.

8.6.1.Business overview
8.6.2.Financial performance
8.6.3.Product portfolio
8.6.4.Recent strategic moves & developments
8.6.5.SWOT analysis

8.7.Oriental Trading Company (OTC)

8.7.1.Business overview
8.7.2.Financial performance
8.7.3.Product portfolio
8.7.4.Recent strategic moves & developments
8.7.5.SWOT analysis

8.8.Shutterfly, Inc.

8.8.1.Business overview
8.8.2.Financial performance
8.8.3.Product portfolio
8.8.4.Recent strategic moves & developments
8.8.5.SWOT analysis

8.9.Pioneer Worldwide

8.9.1.Business overview
8.9.2.Financial performance
8.9.3.Product portfolio
8.9.4.Recent strategic moves & developments
8.9.5.SWOT analysis

8.10.Unique Industries, Inc.

8.10.1.Business overview
8.10.2.Financial performance
8.10.3.Product portfolio
8.10.4.Recent strategic moves & developments
8.10.5.SWOT analysis

Party supplies are the items used in an event such as weddings, birthday parties, concerts, and others. The supplies include balloons, banners, tableware, plates, napkins, and many more. Party supplies make the event joyful and celebratory and thus have gained huge popularity over the last few years.

Impact of COVID-19 on the Market

The outbreak of COVID-19 has had a negative impact on the global party supplies market. This is mainly due to social distancing measures and complete lockdown situations in various countries across the globe. Many events such as parties, concerts, events, weddings, and others were postponed or cancelled to in order to curb the spread of the virus. This drastically declined the demand for party supplies owing to disruption in supply chain and closure of shops and hypermarket.

However, several companies are taking measures such as product innovations and technological advancements to sustain during the pandemic crisis. For instance, numerous supplies manufacturers have shifted towards online platforms such as Flipkart, Amazon, and others to sell their products.

Key Developments in the Industry

The companies functioning in the global industry are adopting various growth strategies and business tactics such as strategic partnerships, novel product launches, and technological advancements to hold a leading position in the global industry, which is predicted to consequently help the party supplies market to grow significantly in upcoming years.

For instance, in July 2020, Bringg, the leading delivery & fulfillment orchestration platform, entered into a partnership with Party City Holdco, the leading party goods company to transform the customer experience from order placement to the last mile at every step of the delivery cycle.

In September 2020, TippyToad, a leading e-retailer of custom party supplies, announced the launch of its eerily fun and exciting product line for the Halloween holiday season. The company’s Halloween product line includes a host of fabulously thrilling and terrifying custom party supplies, including napkins, party cups, favors, tableware, trick or treat bags, doormats, tableware, Doormats, garden flags, and various gifts.

Forecast Analysis of Global Party Supplies Market

The global party supplies market is projected to witness a striking growth during the forecast period, owing to the significant growth in the e-commerce platforms pre- and post-pandemic times as variety of products are available from different party supplies manufacturers at competitive price. Conversely, the environmental impact associated with the use of non-biodegradable party supplies such as plastic ribbons, balloons and others may hamper the market growth in the projected timeframe.

The growing demand for event management business across the globe is the significant factor estimated to propel the growth of the global party supplies market in the coming future. According to a latest report published by Research Dive, the global party supplies market is expected to garner $21,352.9 million during the forecast period (2021-2028). Regionally, the North America region is estimated to hold a dominant position in the global industry, mainly due to the rising prevalence of parties and various other events in the region. The key players of the global market include American Greetings Corporation, Hallmark Licensing, LLC, Chinet, Artisano Designs, Party City Holdco Inc., Martha Stewart Living Omnimedia, Inc., Oriental Trading Company (OTC), Pioneer Worldwide, Shutterfly, Inc., and Unique Industries, Inc.

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