Party Supplies Market Report
Party Supplies Market by Product Type (Balloons, Banners, Pinatas, Games, Home Décor, Tableware/Disposables, Take Away Gifts, and Others), End-Use (Commercial and Domestic), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialized Stores, E-Commerce, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022–2032
Global Party Supplies Market Analysis
The Global Party Supplies Market Size was $15,332.1 million in 2021 and is predicted to grow with a CAGR of 8.9%, by generating a revenue of $38,908.2 million by 2032.
Global Party Supplies Market Synopsis
Party supplies products such as balloons, banners, pinatas, and others are widely used for events such as birthday parties, wedding, anniversaries, bachelorette party, and others. These party products are gaining huge popularity owing to the ease of availability, low cost, appealing look that makes an entire event beautiful. Party supplies grab attention of the guests during the event and make the event memorable and meaningful.
However, negative environmental impact caused by the use of non-biodegradable party supplies such as balloons is estimated to restrain the party supplies market size during the forecast period.
Availability of wide range of attractive and cost-effective party supplies products is estimated to drive party supplies market opportunities in the coming years. For instance, the party favors comprise of various party products such as balloons, candies, bubbles, glasses, glowsticks, keychains, stickers, plush toys, bouncy balls, ribbons, temporary tattoos, lanyards, and others. Also, in recent years the popularity of theme-based party products is increasing rapidly. Based on party theme, such as baby shower, gender reveal party, bridal shower, wedding, bachelorette party, and birthday party, one can easily get the party supplies products.
According to regional analysis, the North America party supplies market accounted for a highest market share for party supplies majorly owing to the growing prevalence of parties and events across U.S., Canada, and Mexico. The corporate events, including award functions, pre-wedding, and bachelorette party are increasing in this region.
Party Supplies Market Overview
Party supplies includes different items that range from balloons to tableware, banners, and others. Party supplies products are widely used for several events such as weddings, birthdays and based on theme one can choose the appropriate party products. These products are available in variety of colors and designs to suit the venue and the event. The party supplies industry has gained significant popularity as they make the event joyful and celebratory. Also, the party products such as balloons, ribbons, tableware, and banners can be easily stored for future and can be disposed of in a convenient manner. Some of the widely used party supplies include confetti, balloons, banners, party hats, streamers, party blowers, wall decorations, centerpieces, yard sign, and others.
COVID-19 Impact on Global Party Supplies Market
The coronavirus pandemic had a negative impact on various industries. The party supplies market also experienced a negative impact due to social distancing norms, lockdown restriction, and ban on large gathering of people. Several events across the world such as weddings, concerts, parties, festivals, and others were cancelled due to stringent regulation and growing concerns over the spread of COVID-19 virus. Owing to this the demand for party supplies was affected greatly. Additionally, the closure of hypermarkets and supermarkets have led to supply chain disruptions. Also, low spending on non-essential products and growing tendency toward cash saving has affected the party supplies market growth during the pandemic. Also, many companies have suffered a huge economic crisis and laid off significant number of employees. Party supplies demand from the events industry was seriously impacted during the pandemic.
Growing Popularity of Party Supplies Across Event Management Sector to Drive the Market Growth
The global party supplies market is growing rapidly owing to the growing demand for party supplies from event management industry. Event management industry offers amazing experience to the guests that capture the audience’s attention and manages the entire event. To manage various events such as wedding receptions, theme parties, corporate parties, birthday celebrations, house parties, concerts, and so on, appropriate party supplies must be used. As a result, the growing demand for event management raises the demand for eye-catching party supplies like balloons, banners, party masks, hats, candles, lights, and so on. Furthermore, event management companies are experts in providing an appealing customer experience by utilizing innovative color combinations of party supplies such as balloons to create an eye-catching appearance. These factors are anticipated to boost the party supplies market share during the forecast period.
To know more about global party supplies market drivers, get in touch with our analysts here.
Harmful Effect of Non-biodegradable Party Supplies Products on Environment to Restrain Market Growth
The use of non-biodegradable party supplies such as plastic ribbons, cups, plastic plates, and other items results in the accumulation of non-biodegradable plastic waste. Furthermore, such waste contributes to environmental pollution, such as water pollution. This factor is expected to limit market growth during the forecast period.
Growing Popularity of Online Party Supplies Retail Platforms to Boost the Market Opportunities
The significant growth in e-commerce platforms during and post-pandemic due to the availability of a variety of products from various party supply manufacturers at competitive prices is expected to drive market demand. Several countries' lockdown restrictions on social movements have encouraged people to shift to online retail platforms for purchasing various products, including party supplies. Furthermore, the convenience provided by these platforms, such as home delivery, easy payment options, an excellent mobile shopping experience, and others, is expected to increase demand for party supplies. Moreover, various platforms such as Shopify and Amazon have linked their products online with social media sites such as Instagram and Facebook to attract large number of customers. These aspects are anticipated to propel the party supplies market size during the analysis timeframe.
To know more about global party supplies market opportunities, get in touch with our analysts here.
Global Party Supplies Market, By Product Type
Based on product type, the market has been divided into balloons, banners, pinatas, games, home décor, tableware/disposables, take away gifts, and others. Out of these, the tableware/disposables sub-segment accounted for the dominant market share in 2021 and games sub-segment is anticipated for the fastest growth during the analysis period.
Global Party Supplies Market Share, By Product Type, 2021
Source: Research Dive Analysis
The tableware/disposables product type accounted for the highest market size during 2021. Tableware/disposables include all the products such as plates, tablecloths, disposable cups, paper napkins, and others. Agricultural wastes like sugarcane pulp and other natural materials like recycled paper, corn flour, and leaves are used to make biodegradable tableware. These items are 100% biodegradable, safe to use, and leave no residue behind or dangerous chemicals in the environment. Additionally, because these products are renewable, less energy is required for manufacturing these products. Furthermore, these products save time and water while cleaning and are safe to use. Disposable tableware also comes in a wide range of designs and colors. In the following years, it is projected that all of these factors would increase demand for disposable dinnerware and party supplies.
The games party supplies sub-segment is predicted to show the fastest growth during the analysis timeframe. To increase consumer engagement and draw youngsters to their events, event management companies are focused on providing a variety of games. A rise in participant involvement may contribute to the development of networking opportunities. Additionally, when attending events that offer amusement and recreation, games serve as a stress reliever. The majority of party games are inexpensive and aid in fostering a festive atmosphere. Simple yet attractive games can draw sizable audiences. During the review period, demand for the games sub-segment is anticipated to be driven by each of these reasons.
Global Party Supplies Market, by End-Use
Based on end-use the analysis has been divided into commercial and domestic. The domestic sub-segment accounted for the dominant market share and commercial sub-segment accounted for the fastest growth in the global market.
Source: Research Dive Analysis
The domestic sub-segment of the global party supplies market is anticipated to have fastest growth during the forecast period. The growth is majorly owing to rise in the popularity of birthday parties, pre-wedding shoots, house parties, bachelorette party, pre-birthday celebrations, baby showers, and other events. Moreover, due to COVID-19 pandemic the birthday parties, and other celebration events are being virtually conducted via online platforms such as video conferencing platforms including Zoom. Hence, for conducting these events the living rooms or house are well decorated with the help of ribbons, balloons, decorative lights, banners, and others. These factors are predicted to drive the demand for domestic sub-segment in the coming years.
The commercial sub-segment of the global party supplies is anticipated to have fastest growth. This is majorly owing to increase in the number of corporate parties, events, and others. The commercial sector comprises of several corporate events including festivals, exhibitions, corporate parties, annual parties, award functions, meetings, team parties, and others. These events help in team building and also encourage the employees. Hence, the demand for party supplies from commercial sector is anticipated to boost in the upcoming years.
Global Party Supplies Market, by Distribution Channel
Based on distribution channel, the market has been divided into supermarket/hypermarket, convenience stores, specialized stores, e-commerce, and others. Among these, the supermarket/hypermarket is the dominant sub-segment and e-commerce has accounted for the fastest growth in the global market.
Global Party Supplies Market Analysis, by Distribution Channel, 2021
Source: Research Dive Analysis
The supermarket/ hypermarket sub-segment accounted for the dominant market share in 2021. This is because supermarket/hypermarket are large retailing shops that display various goods including party supplies with attractive pricing and offers. Also, these stores are mostly located at a convenient location with ample amount of parking space. These stores feature all different products including personal care products, food items, stationery, and other essential as well as non-essential goods. These factors are anticipated to boost the supermarket/hypermarket share in the upcoming years.
The e-commerce sub-segment is estimated to show the fastest growth during the analysis timeframe. The growing popularity of e-commerce platforms can be attributed to quick & easy buying processes with the availability of a variety of faster buying processes. Also, with e-commerce platforms the party supplies products can be purchased anytime from anywhere. These platforms offer ease of payment options with cash on delivery option as well. All these factors are predicted to drive the e-commerce market share in the upcoming years.
Global Party Supplies Market, Regional Insights
The party supplies market analysis was investigated across North America, Europe, Asia-Pacific, and LAMEA.
Global Party Supplies Market Size & Forecast, by Region, 2021-2032 (USD Million)
Source: Research Dive Analysis
The Market for Party Supplies in North America to be the Most Dominant
North America party supplies market registered the highest market size in 2021. The rapid rise in party supplies market share in this region is due to the growing prevalence of parties and various events in across countries namely the U.S., Canada, and Mexico. Various parties such as bachelorette party, bridal shower, wedding party, and pre-wedding party, are widely conducted across North America. In addition, corporate events such as team parties and award functions, are conducted on regular basis due to the growing corporate culture in the U.S. Additionally, the concept of theme parties also originated in this region which has become quite popular across the globe. These factors are anticipated to boost the North America party supplies market growth during the projected timeframe.
The Market for Party Supplies in Asia-Pacific to be the Fastest Growing
The share of the Asia-Pacific party supplies market is anticipated to grow at the fastest rate during the forecast period. The Asia-Pacific countries namely India, China and Japan are popular and rich in culture, celebrations, and events. For instance, China is popular for various festivals and events such as Chinese New Year, Dragon Boat Festival, happy mid-autumn festival, Qingming Festival, Dongzhi Festival, and others. Also, the corporate sector in this region is growing rapidly which is in turn driving the party supplies demand due to the rise in corporate events and parties. Also, the growing demand for party supplies in this region is due to various events such as wedding functions, celebrations of various festivals, birthday parties, and other events. These factors are majorly driving the Asia-Pacific party supplies market growth in the present years.
Competitive Scenario in the Global Party Supplies Market
Product launches, business expansions, and technological advancements are common strategies followed by major market players. For instance, in December 2022, American Greetings Corporation and Alicia Keys have launched new personalized holiday cards called Creatacard.
Source: Research Dive Analysis
Some of the leading party supplies market players are American Greetings Corporation, Chinet, Hallmark Licensing, LLC., Artisano Designs, Martha Stewart Living Omnimedia, Inc., Party City Holdco Inc., Oriental Trading Company (OTC), Shutterfly, Inc., Pioneer Worldwide, and Unique Industries, Inc.
Historical Market Estimations
Base Year for Market Estimation
Forecast Timeline for Market Projection
North America, Europe, Asia-Pacific, and LAMEA
Segmentation by Product Type
Segmentation by End-use
Segmentation by Distribution Channel
Key Companies Profiled
Q1. What is the size of the global party supplies market?
A. The size of the global party supplies market was over $15,332.1 million in 2021 and is projected to reach $38,908.2 million by 2032.
Q2. Which are the major companies in the party supplies market?
A. Chinet, Hallmark Licensing, LLC., and American Greetings Corporation are some of the major players operating in the party supplies market.
Q3. Which region, among others, possesses greater investment opportunities in the near future?
A. The Asia-Pacific region possesses greater investment opportunities for investors to witness the most promising growth in the future.
Q4. What will be the growth rate of the Asia-Pacific party supplies market?
A. Asia-Pacific party supplies market is anticipated to grow at 9.7% CAGR during the forecast period.
Q5. What are the strategies opted by the leading players in this market?
A. Product launch, business expansion, and product innovation are the key strategies opted by the operating companies in this market.
Q6. Which companies are investing more on R&D practices?
A. Pioneer Worldwide, Artisano Designs, and Shutterfly, Inc. are investing more on R&D activities for developing new products and technologies.
1.2.Real time insights and validation
1.4.Assumptions and forecast parameters
1.5.Market size estimation
2.2.Key objectives of the study
2.5.Overview of the impact of COVID-19 on the global party supplies market
4.2.Growth impact forces
4.3.Market value chain analysis
4.3.1.List of raw material suppliers
4.3.2.List of manufacturers
4.3.3.List of distributors
4.4.Innovation & sustainability matrices
4.5.Porter’s five forces analysis
4.5.1.Bargaining power of suppliers
4.5.2.Bargaining power of consumers
4.5.3.Threat of substitutes
4.5.4.Threat of new entrants
4.5.5.Competitive rivalry intensity
4.7.Impact of COVID-19 on the party supplies market
4.7.1.Pre-covid market scenario
4.7.2.Post-covid market scenario
5.Party Supplies Market Analysis, by Product Type
5.2.1.Definition, key trends, growth factors, and opportunities
5.2.2.Market size analysis, by region, 2022-2032
5.2.3.Market share analysis, by country, 2022-2032
5.3.1.Definition, key trends, growth factors, and opportunities
5.3.2.Market size analysis, by region, 2022-2032
5.3.3.Market share analysis, by country, 2022-2032
5.4.1.Definition, key trends, growth factors, and opportunities
5.4.2.Market size analysis, by region, 2022-2032
5.4.3.Market share analysis, by country, 2022-2032
5.5.1.Definition, key trends, growth factors, and opportunities
5.5.2.Market size analysis, by region, 2022-2032
5.5.3.Market share analysis, by country, 2022-2032
5.6.1.Definition, key trends, growth factors, and opportunities
5.6.2.Market size analysis, by region, 2022-2032
5.6.3.Market share analysis, by country, 2022-2032
5.7.1.Definition, key trends, growth factors, and opportunities
5.7.2.Market size analysis, by region, 2022-2032
5.7.3.Market share analysis, by country, 2022-2032
5.8.Take Away Gifts
5.8.1.Definition, key trends, growth factors, and opportunities
5.8.2.Market size analysis, by region, 2022-2032
5.8.3.Market share analysis, by country, 2022-2032
5.9.1.Definition, key trends, growth factors, and opportunities
5.9.2.Market size analysis, by region, 2022-2032
5.9.3.Market share analysis, by country, 2022-2032
5.10.Research Dive Exclusive Insights
6.Party Supplies Market Analysis, by End-use
6.2.1.Definition, key trends, growth factors, and opportunities
6.2.2.Market size analysis, by region, 2022-2032
6.2.3.Market share analysis, by country, 2022-2032
6.3.1.Definition, key trends, growth factors, and opportunities
6.3.2.Market size analysis, by region, 2022-2032
6.3.3.Market share analysis, by country, 2022-2032
6.4.Research Dive Exclusive Insights
7. Party Supplies Market Analysis, by Distribution Channel
7.2.1.Definition, key trends, growth factors, and opportunities
7.2.2.Market size analysis, by region, 2022-2032
7.2.3.Market share analysis, by country, 2022-2032
7.3.1.Definition, key trends, growth factors, and opportunities
7.3.2.Market size analysis, by region, 2022-2032
7.3.3.Market share analysis, by country, 2022-2032
7.4.1.Definition, key trends, growth factors, and opportunities
7.4.2.Market size analysis, by region, 2022-2032
7.4.3.Market share analysis, by country, 2022-2032
7.5.1.Definition, key trends, growth factors, and opportunities
7.5.2.Market size analysis, by region, 2022-2032
7.5.3.Market share analysis, by country, 2022-2032
7.6.1.Definition, key trends, growth factors, and opportunities
7.6.2.Market size analysis, by region, 2022-2032
7.6.3.Market share analysis, by country, 2022-2032
7.7.Research Dive Exclusive Insights
8.Party Supplies Market, by Region
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
8.1.4.Research Dive Exclusive Insights
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
8.2.6.Rest of Europe
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
8.2.7.Research Dive Exclusive Insights
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
8.3.6.Rest of Asia-Pacific
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
8.3.7.Research Dive Exclusive Insights
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
22.214.171.124.Market size analysis, by Product Type, 2022-2032
126.96.36.199.Market size analysis, by End-use, 2022-2032
188.8.131.52.Market size analysis, by Distribution Channel, 2022-2032
8.4.5.Rest of LAMEA
184.108.40.206.Market size analysis, by Product Type, 2022-2032
220.127.116.11.Market size analysis, by End-use, 2022-2032
18.104.22.168.Market size analysis, by Distribution Channel, 2022-2032
8.4.6.Research Dive Exclusive Insights
9.1.Top winning strategies, 2022
9.3.Market share analysis
10.1.American Greetings Corporation
10.1.3.Product type portfolio
10.1.7.Research Dive Analyst View
10.2.3.Product type portfolio
10.2.7.Research Dive Analyst View
10.3.Hallmark Licensing, LLC.
10.3.3.Product type portfolio
10.3.7.Research Dive Analyst View
10.4. Artisano Designs
10.4.3.Product type portfolio
10.4.7.Research Dive Analyst View
10.5.Martha Stewart Living Omnimedia, Inc.
10.5.3.Product type portfolio
10.5.7.Research Dive Analyst View
10.6.Party City Holdco Inc.
10.6.3.Product type portfolio
10.6.7.Research Dive Analyst View
10.7.Oriental Trading Company (OTC)
10.7.3.Product type portfolio
10.7.7.Research Dive Analyst View
10.8.3.Product type portfolio
10.8.7.Research Dive Analyst View
10.9.3.Product type portfolio
10.9.7.Research Dive Analyst View
10.10.Unique Industries, Inc.
10.10.3.Product type portfolio
10.10.7.Research Dive Analyst View
Party supplies are the items used in an event such as weddings, birthday parties, concerts, and others. The supplies include balloons, banners, tableware, plates, napkins, and many more. Party supplies make the event joyful and celebratory and thus have gained huge popularity over the last few years.
Impact of COVID-19 on the Market
The outbreak of COVID-19 has had a negative impact on the global party supplies market. This is mainly due to social distancing measures and complete lockdown situations in various countries across the globe. Many events such as parties, concerts, events, weddings, and others were postponed or cancelled to in order to curb the spread of the virus. This drastically declined the demand for party supplies owing to disruption in supply chain and closure of shops and hypermarket.
However, several companies are taking measures such as product innovations and technological advancements to sustain during the pandemic crisis. For instance, numerous supplies manufacturers have shifted towards online platforms such as Flipkart, Amazon, and others to sell their products.
Key Developments in the Industry
The companies functioning in the global industry are adopting various growth strategies and business tactics such as strategic partnerships, novel product launches, and technological advancements to hold a leading position in the global industry, which is predicted to consequently help the party supplies market to grow significantly in upcoming years.
For instance, in July 2020, Bringg, the leading delivery & fulfillment orchestration platform, entered into a partnership with Party City Holdco, the leading party goods company to transform the customer experience from order placement to the last mile at every step of the delivery cycle.
In September 2020, TippyToad, a leading e-retailer of custom party supplies, announced the launch of its eerily fun and exciting product line for the Halloween holiday season. The company’s Halloween product line includes a host of fabulously thrilling and terrifying custom party supplies, including napkins, party cups, favors, tableware, trick or treat bags, doormats, tableware, Doormats, garden flags, and various gifts.
Forecast Analysis of Global Party Supplies Market
The global party supplies market is projected to witness a striking growth during the forecast period, owing to the significant growth in the e-commerce platforms pre- and post-pandemic times as variety of products are available from different party supplies manufacturers at competitive price. Conversely, the environmental impact associated with the use of non-biodegradable party supplies such as plastic ribbons, balloons and others may hamper the market growth in the projected timeframe.
The growing demand for event management business across the globe is the significant factor estimated to propel the growth of the global party supplies market in the coming future. According to a latest report published by Research Dive, the global party supplies market is expected to garner $21,352.9 million during the forecast period (2021-2028). Regionally, the North America region is estimated to hold a dominant position in the global industry, mainly due to the rising prevalence of parties and various other events in the region. The key players of the global market include American Greetings Corporation, Hallmark Licensing, LLC, Chinet, Artisano Designs, Party City Holdco Inc., Martha Stewart Living Omnimedia, Inc., Oriental Trading Company (OTC), Pioneer Worldwide, Shutterfly, Inc., and Unique Industries, Inc.