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Cosmetics Market Report

RA08336

Cosmetics Market by Customer Orientation (Men and Women), Price range (Premium and Economy), Type {(Skin & Sun care (Dry Skin, Oily & Pore Skin, Acne Skin, Sensitive Skin, Anti-Aging, Skin Lightning, and Makeup) and Hair Care (Anti-Hair Fall & Loss Care, Nourishment, Repair, and Density)} and Region (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022-2031

RA08336

Pages: 240

Feb 2023

Global Cosmetics Market Analysis

The Global Cosmetics Market Size was $202.7 billion in 2021 and is predicted to grow with a CAGR of 6.3%, by generating a revenue of $371.9 billion by 2031.

Global Cosmetics Market Analysis

Global Cosmetics Market Synopsis

Cosmetics market has gained huge popularity among the young generation, particularly women and girls, owing to rise in beauty consciousness among people and increase in trend of using variety of skin care, hair care, beauty care products. Cosmetic products help to build up the self-confidence and esteem of an individual. Some of the widely used cosmetic products include lipsticks, perfumes, creams, eye shadows, and nail polishes. Moreover, growing popularity of Korean skincare brands across the world is predicted to boost the cosmetics market size in the upcoming years.

Some of the disadvantages associated with the use of cosmetic products that are laden with chemicals may lead to acne breakout, clogged pores, eye infection, and skin allergies. Some of the makeup products can lead to clogged pores, making the skin prone to bumps, acne, and other skin issues. These factors are anticipated to restrain the cosmetics market growth in the upcoming years.      

The use of latest technologies in the cosmetics industry such as the use of augmented reality (AR), artificial intelligence (AI), and 3D printing is estimated to drive the market growth. For instance, in July 2020, Amorepacific, leading South Korean cosmetics brand, installed AR mirrors at their stores. These AR mirrors can be used to analyze the skin type of the customers to recommend the appropriate products based on skin type.

On the basis of region, the Asia-Pacific Cosmetics market accounted for $78.6 billion in 2021 and is predicted to grow with a CAGR of 5.9% during the forecast period. The upsurge in demand for various cosmetic products such as facial creams, skincare lotions, facial wipes, and hair care cosmetics owing to rise in beauty consciousness and increase in disposable income is anticipated to boost the Asia-Pacific cosmetics market size during the forecast period.

Cosmetics Market Overview

Cosmetics are materials or products that are used to clean or improve the appearance of skin, hair, nails, and other body parts. Cosmetics are a blend of chemical substances that are either synthesized or taken from natural sources. They have become necessary products in life since they may improve an individual's overall look, therefore, can have a positive impact on the personality. Some of the widely used cosmetic products include face care, hair care, and lip care that are necessary to meet the end-specific user's needs. Furthermore, growth in demand for anti-aging, anti-acne, and fairness products with attractive packaging drive the popularity of cosmetics market.

COVID-19 Impact on Global Cosmetics Market

The novel coronavirus pandemic had a significant impact on the cosmetics market owing to complete lockdown imposed across several countries that have temporarily halted the manufacturing process. Moreover, the specialty stores and brand outlets, where cosmetics are majorly sold, were closed to contain the spread of coronavirus, which greatly affected the cosmetics market demand. Furthermore, work from home regulations, compulsion on masks, and social distancing norms have made it less mandatory for the people to wear makeup. The majority of the people worked from home and due to travel restrictions, people found it less important to wear makeup. To cope up with the crisis and to help society in recovering from the pandemic, the cosmetic manufacturers have started manufacturing cleaners and hand sanitizers. For instance, in March 2020, Coty Inc., the leading beauty brand introduced hydro-alcoholic hand sanitizer that was distributed for free to the people working in healthcare sector and pharmacy staffs.

Growing Beauty Awareness Among People to Drive the Market Growth

The global cosmetics industry is rapidly growing owing to an increase in beauty consciousness among people and surge in demand for different cosmetic goods, skin care products, beauty care products, and hair care products. The spread of Korean cosmetic companies into Western nations, innovative cosmetic products with natural ingredients, and other factors are expected to offer significant market development potential. For example, consumer preferences have shifted swiftly from synthetic and chemical laden cosmetic products toward organic and natural products that can be safely used by the people. In addition, the popularity of "Green labeling" which indicates the usage of bioengineered substances in cosmetics is becoming highly popular. These bioengineered chemicals are derived from plants due to which they are natural and safer for use. These factors are anticipated to boost the cosmetics market share during the projection period.

To know more about global cosmetics market drivers, get in touch with our analysts here.

The Use of Chemical-based Cosmetics' and its Side Effects to Restrain the Market Growth

Although cosmetics can enhance looks, the chemicals used in the manufacturing process can pose negative impact on health. For instance, the use of chemical-based shampoos can lead to hair fall and premature greying of hair. Hence, chemical-based cosmetic products are not ideal for everyone, which is projected to hamper the market growth.

Growing Popularity of Natural Skin Care Products to Drive Huge Opportunities

The rise in awareness among consumers regarding the use of natural cosmetic products such as natural skin care products is anticipated to drive excellent opportunities in the market. This is due to the fact that 100% natural skin care products have zero side-effects, prevent premature ageing of skin, and make the skin radiant & glowing. For instance, skincare products such as lotions and facewash made from natural & pure ingredients do not have any harmful side-effects or allergies. The natural cosmetic products is made directly from natural ingredients such as aloe vera, sandalwood, rose, turmeric, & coconut milk and does not contain any complex chemicals, synthetic chemicals, or artificial fragrance. Moreover, the use of natural ingredients such as Quinoa and Jajoba oil is highly effective and prevents premature ageing. These factors are anticipated to drive the cosmetics market growth during the forecast period.

To know more about global cosmetics market opportunities, get in touch with our analysts here.

Global Cosmetics Market, by Customer Orientation

By customer orientation , the market is  divided into men and women. The women segment accounted for the highest market share in 2021 whereas the men segment is estimated to show the fastest growth during the forecast period.

Global Cosmetics Market Size, by Customer Orientation, 2021

Global Cosmetics Market, by Customer Orientation

Source: Research Dive Analysis

The Women segment had a dominant market share in 2021. One of the primary factors contributing to the market growth include the growing popularity of skincare and makeup among women. Women spend more money on cosmetics and beauty items than males. Moreover, wide range of cosmetic products from various brands are available and some brands specifically cater to women cosmetics products including hair care and skin care. Furthermore, steady rise in the number of working women population is anticipated to boost the popularity of cosmetics among women. These aspects are anticipated to drive the growth of the women segment during the forecast period.

The men segment is anticipated to show the fastest growth rate during the forecast period. This growth is majorly attributed to emerging demand for men beauty products as the shift to white-collar jobs have increased the consciousness among men to look well-groomed and presentable. Earlier, the beauty segment among men was largely dominated by the shave care products. However, in recent years, the increase in adoption of facial scrubs, face wash, sunscreen, moisturizers, and cleansers have boosted the popularity of cosmetics among men.

Global Cosmetics Market, by Price Range

By price range, the market is bifurcated into premium and economy. The economy segment accounted for highest revenue share in 2021 and the premium segment is anticipated to exhibit the fastest growth.

Global Cosmetics Market Share, by Price Range, 2021

Global Cosmetics Market, by Price Range

Source: Research Dive Analysis

The economy segment accounted for a dominant market share in 2021. The economy segment accounted for the highest market share as cosmetics available at an affordable price are largely preferred by people. Some cosmetic brands offer wide range of skincare and haircare products at an affordable price. The cosmetic products that are available at an economy price are being produced by emerging companies that are entering into the cosmetic market. Offering the cosmetic products at an economy price help these companies gain significant consumer base.

The premium segment is projected to show the fastest growth in the upcoming years. The leading cosmetic brands such as L'Oréal, Estée Lauder, and Clinique offer cosmetic products at a premium price. For instance, Tresemme shampoo is quite expensive compared to other shampoos, as it is rich in surfactants and contain more conditioning agents.

Global Cosmetics Market, by Type

By type, the market is divided segmented into skin & sun care and hair care. The skin and sun care segment registered for the highest revenue share in 2021 and the hair care segment is projected to exhibit the fastest growth.

   Global Cosmetics Market Analysis, by Type, 2021

Global Cosmetics Market, by Type

Source: Research Dive Analysis

The skin and sun care segment accounted for a dominant market share in 2021. The skin care and sun care products are widely used to relieve different skin conditions such as acne, fine lines, wrinkles. Moreover, the products such as sunscreen lotion are used to prevent exposure to harmful UV rays of sun. The skincare products available in the market such as lotions, gels, facewash, and brightening serums leave your skin radiant and glowing. These products enhance your overall aesthetics and enrich the skin tone & texture. In addition, the use of makeup and color cosmetics that fall under skin and sun care products is increasing in popularity. Makeup and color cosmetics include different facial makeup products, lipsticks, compact powders, eye shadows, and nail polish. The use of these facial and nail products such as concealers and bases have anti-ageing properties and offer an attractive look. These factors are anticipated to boost the skin and sun care segment growth in the upcoming years.

The anti-aging segment of skin and sun care segment accounted for a dominant market share in 2021. This is due to the fact that the anti-aging skincare products provide hydration to the skin, improve skin radiance, prevent skin discoloration & age spots, and reduce the sign of wrinkles, fine lines, & under eye spots. When it comes to anti-aging serums, the anti-aging creams are widely preferred by the people. The anti-aging skin care regimes improve the overall appearance that boosts self-confidence and saves you from costly dermal procedures.

The haircare segment is expected to show the fastest growth during the forecast period. The haircare products help in improving overall hair health and protect the hair from damage & breakage along with keeping the hair clean. Various products are available to provide nourishment to the hair health and these products include shampoos, conditioner, soil, serum, gel, and hair cream.

The Anti-Hair Fall and Loss Care segment of the haircare segment accounted for a dominant market share in 2021. The anti-hair fall and loss care products such as shampoos have anti-inflammatory and antifungal ingredients that soothe the scalp. They prevent clogging of hair follicles thereby reducing hair fall. Hence, the use of anti-hair fall and loss care products make the scalp healthy, clean, and promotes the hair growth. Some of the popular anti-hair fall shampoos include L’Oreal Paris Anti-Hair fall Shampoo, Mamaearth Onion hairball Shampoo, Tresemme hair fall Defense Shampoo, and Dove hairball Rescue Shampoo.

Global Cosmetics Market, Regional Insights

The cosmetics market has been analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Global Cosmetics Market Size & Forecast, by Region, 2021-2031 (USD Billion)

Global Cosmetics Market, Regional Insights

Source: Research Dive Analysis

The Market for Cosmetics in Asia-Pacific Held the Dominant Market Share in 2021

The Asia-Pacific cosmetics market accounted for highest market share in 2021. The rapid adoption of various products such as sunscreens, facial creams, lotions, wipes, hair cosmetics, and color cosmetics is anticipated to drive the Asia-Pacific cosmetics market demand. This is majorly owing to rise in disposable income, growing beauty conscious population, emerging players entering the market, and surge in demand for organic & natural cosmetic products. Moreover, the trend of Korean-beauty (K-beauty) brands is increasing rapidly across various countries. For instance, some of the popular Korean cosmetic brands are TONYMOLY, Missha, Etude House, Clio, KAJA, and Innisfree.

The Market for Cosmetics in LAMEA to Show the Fastest Growth

The popularity of cosmetics is widely increasing in the LAMEA region, as the use of cosmetics among Arab population is increasing rapidly. Arab women believe that cosmetics can boost their desirability, attractiveness, thereby boosting the self-confidence. The use of perfumes and anti-perspirant is extremely popular in middle east countries. Moreover, Saudi Arabia and UAE have topped the charts when it comes to the sale of makeup and skincare products. The changing lifestyle habits of individuals, increase in demand for personal care & cosmetic products, and presence of large distribution network are anticipated to drive the demand for cosmetics market in LAMEA region.

Competitive Scenario in the Global Cosmetics Market

Product launch, acquisition, and product innovations are common strategies followed by major market players. For instance, in August 2020, Shiseido, the leading cosmetics brand and YA-MAN Ltd., the Japanese company entered into a joint venture agreement and formed EFFECTIM Co., Ltd. for open innovation and development of robust business model to expand their customer base.

Competitive Scenario in the Global Cosmetics Market

Source: Research Dive Analysis

Some of the leading cosmetics market players are Avon Products, Inc., L’ORÉAL S.A., Kao Corporation, Revlon, Inc., Oriflame Cosmetics S.A., Shiseido Company, Limited, Skin Food Co., Ltd., The Estée Lauder Companies Inc., Procter & Gamble Company, and Unilever Plc.

Aspect

Particulars

  Historical Market Estimations

  2020

  Base Year for Market Estimation

  2021

  Forecast Timeline for Market Projection

  2022-2031

  Regional Scope

  North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Customer Orientation

  • Men
  • Women

  Segmentation by Price range

  • Premium
  • Economy

  Segmentation by Type

  • Skin and Sun care
  • Hair Care

  Key Companies Profiled

  • Avon Products, Inc.
  • L’ORÉAL S.A.
  • Kao Corporation
  • Revlon, Inc.
  • Oriflame Cosmetics S.A.
  • Shiseido Company, Limited
  • Skin Food Co., Ltd.
  • The Estée Lauder Companies Inc.
  • Procter & Gamble Company
  • Unilever Plc.

Frequently Asked Questions
 

A. The size of the global cosmetics market was over $202.7 billion in 2021 and is projected to reach $371.9 billion by 2031.

A. Avon Products, Inc., L’ORÉAL S.A., and Kao Corporation are the major companies in the cosmetics market.

A. The LAMEA region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. LAMEA cosmetics market is anticipated to grow at 7.8% CAGR during the forecast period.

A. Product launch and investment are the two key strategies opted by the operating companies in this market.

A. Shiseido Company Limited, Skin Food Co., Ltd., and The Estée Lauder Companies Inc. are the companies investing more on R&D activities for developing new products and technologies.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters
1.5.Market size estimation

1.5.1.Top-down approach
1.5.2.Bottom-up approach

2.Report Scope

2.1.Market definition
2.2.Key objectives of the study
2.3.Report overview
2.4.Market segmentation

2.5.Overview of the impact of COVID-19 on Global cosmetics market 

3.Executive Summary

4.Market Overview

4.1.Introduction
4.2.Growth impact forces

4.2.1.Drivers
4.2.2.Restraints
4.2.3.Opportunities

4.3.Market value chain analysis

4.3.1.List of raw material suppliers
4.3.2.List of manufacturers 
4.3.3.List of distributors

4.4.Innovation & sustainability matrices

4.4.1.Technology matrix
4.4.2.Regulatory matrix

4.5.Porter’s five forces analysis

4.5.1.Bargaining power of suppliers
4.5.2.Bargaining power of consumers
4.5.3.Threat of substitutes
4.5.4.Threat of new entrants
4.5.5.Competitive rivalry intensity

4.6.PESTLE analysis

4.6.1.Political
4.6.2.Economical
4.6.3.Social
4.6.4.Technological
4.6.5.Environmental

4.7.Impact of COVID-19 on cosmetics market

4.7.1.Pre-covid market scenario
4.7.2.Post-covid market scenario

5.Cosmetics Market, by Customer Orientation

5.1.Overview

5.1.1.Market size and forecast, by Orientation
5.2.Men

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region, 2021-2031
5.2.3.Market share analysis, by country 2021 & 2031

5.3.Women 

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region, 2021-2031
5.3.3.Market share analysis, by country 2021 & 2031

5.4.Research Dive Exclusive Insights

5.4.1.Market attractiveness
5.4.2.Competition heatmap

6.Cosmetics Market, by Price range

6.1.Overview
6.1.1.Market size and forecast, by Price Range

6.2.Premium

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region, 2021-2031
6.2.3.Market share analysis, by country 2021 & 2031

6.3.Economy 

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region, 2021-2031
6.3.3.Market share analysis, by country 2021 & 2031 

6.4.Research Dive Exclusive Insights

6.4.1.Market attractiveness
6.4.2.Competition heatmap 

7.Cosmetics Market, by Type

7.1.Overview

7.1.1.Market size and forecast, by Type

7.2.Skin and Sun care

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region, 2021-2031
7.2.3.Market share analysis, by country 2021 & 2031

7.2.3.1.Dry Skin

7.2.3.1.1.Key market trends, growth factors, and opportunities
7.2.3.1.2.Market size and forecast, by region, 2021-2031
7.2.3.1.3.Market share analysis, by country 2021 & 2031

7.2.3.2.Oily and Pore Skin

7.2.3.2.1.Key market trends, growth factors, and opportunities
7.2.3.2.2.Market size and forecast, by region, 2021-2031
7.2.3.2.3.Market share analysis, by country 2021 & 2031 

7.2.3.3.Acne Skin

7.2.3.3.1.Key market trends, growth factors, and opportunities
7.2.3.3.2.Market size and forecast, by region, 2021-2031
7.2.3.3.3.Market share analysis, by country 2021 & 2031

7.2.3.4.Sensitive Skin

7.2.3.4.1.Key market trends, growth factors, and opportunities
7.2.3.4.2.Market size and forecast, by region, 2021-2031
7.2.3.4.3.Market share analysis, by country 2021 & 2031

7.2.3.5.Anti-Aging

7.2.3.5.1.Key market trends, growth factors, and opportunities
7.2.3.5.2.Market size and forecast, by region, 2021-2031
7.2.3.5.3.Market share analysis, by country 2021 & 2031

7.2.3.6.Skin Lightning

7.2.3.6.1.Key market trends, growth factors, and opportunities
7.2.3.6.2.Market size and forecast, by region, 2021-2031
7.2.3.6.3.Market share analysis, by country 2021 & 2031

7.2.3.7.Makeup

7.2.3.7.1.Key market trends, growth factors, and opportunities
7.2.3.7.2.Market size and forecast, by region, 2021-2031
7.2.3.7.3.Market share analysis, by country 2021 & 2031

7.3.Hair Care Cosmetics

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region, 2021-2031
7.3.3.Market share analysis, by country 2021 & 2031

7.3.3.1.Anti-Hair Fall and loss Care

7.3.3.1.1.Key market trends, growth factors, and opportunities
7.3.3.1.2.Market size and forecast, by region, 2021-2031
7.3.3.1.3.Market share analysis, by country 2021 & 2031

7.3.3.2.Nourishment

7.3.3.2.1.Key market trends, growth factors, and opportunities
7.3.3.2.2.Market size and forecast, by region, 2021-2031
7.3.3.2.3.Market share analysis, by country 2021 & 2031

7.3.3.3.Repair

7.3.3.3.1.Key market trends, growth factors, and opportunities
7.3.3.3.2.Market size and forecast, by region, 2021-2031
7.3.3.3.3.Market share analysis, by country 2021 & 2031

7.3.3.4.Density

7.3.3.4.1.Key market trends, growth factors, and opportunities
7.3.3.4.2.Market size and forecast, by region, 2021-2031
7.3.3.4.3.Market share analysis, by country 2021 & 2031

7.4.Research Dive Exclusive Insights

7.4.1.Market attractiveness
7.4.2.Competition heatmap

8.Cosmetics Market, by Region

8.1.North America

8.1.1.U.S.

8.1.1.1.Market size analysis, by Customer Orientation  

8.1.1.2.Market size analysis, by Price range

8.1.1.3.Market size analysis, by Type

8.1.1.3.1.Market size analysis, by Skin and Sun care

8.1.1.3.1.1.Dry Skin
8.1.1.3.1.2.Oily and Pore Skin
8.1.1.3.1.3.Acne Skin
8.1.1.3.1.4.Sensitive Skin
8.1.1.3.1.5.Anti-Aging
8.1.1.3.1.6.Skin Lightning
8.1.1.3.1.7.Makeup

8.1.1.3.2.Market size analysis, by Hair Care

8.1.1.3.2.1.Anti-Hair Fall and loss Care
8.1.1.3.2.2.Nourishment
8.1.1.3.2.3.Repair
8.1.1.3.2.4.Density

8.1.2.Canada

8.1.2.1.Market size analysis, by Customer Orientation  
8.1.2.2.Market size analysis, by Price range

8.1.2.3.Market size analysis, by Type

8.1.2.3.1.Market size analysis, by Skin and Sun care

8.1.2.3.1.1.Dry Skin
8.1.2.3.1.2.Oily and Pore Skin
8.1.2.3.1.3.Acne Skin
8.1.2.3.1.4.Sensitive Skin
8.1.2.3.1.5.Anti-Aging
8.1.2.3.1.6.Skin Lightning
8.1.2.3.1.7.Makeup

8.1.2.3.2.Market size analysis, by Hair Care

8.1.2.3.2.1.Anti-Hair Fall and loss Care
8.1.2.3.2.2.Nourishment
8.1.2.3.2.3.Repair
8.1.2.3.2.4.Density

8.1.3.Mexico

8.1.3.1.Market size analysis, by Customer Orientation  
8.1.3.2.Market size analysis, by Price range
8.1.3.3.Market size analysis, by Type

8.1.3.3.1.Market size analysis, by Skin and Sun care

8.1.3.3.1.1.Dry Skin
8.1.3.3.1.2.Oily and Pore Skin
8.1.3.3.1.3.Acne Skin
8.1.3.3.1.4.Sensitive Skin
8.1.3.3.1.5.Anti-Aging
8.1.3.3.1.6.Skin Lightning
8.1.3.3.1.7.Makeup

8.1.3.3.2.Market size analysis, by Hair Care

8.1.3.3.2.1.Anti-Hair Fall and loss Care
8.1.3.3.2.2.Nourishment
8.1.3.3.2.3.Repair
8.1.3.3.2.4.Density

8.1.4.Research Dive Exclusive Insights
8.1.4.1.Market attractiveness
8.1.4.2.Competition heatmap

8.2.Europe

8.2.1.Germany 

8.2.1.1.Market size analysis, by Customer Orientation  
8.2.1.2.Market size analysis, by Price range
8.2.1.3.Market size analysis, by Type
8.2.1.3.1.Market size analysis, by Skin and Sun care
8.2.1.3.1.1.Dry Skin
8.2.1.3.1.2.Oily and Pore Skin
8.2.1.3.1.3.Acne Skin
8.2.1.3.1.4.Sensitive Skin
8.2.1.3.1.5.Anti-Aging
8.2.1.3.1.6.Skin Lightning
8.2.1.3.1.7.Makeup
8.2.1.3.2.Market size analysis, by Hair Care
8.2.1.3.2.1.Anti-Hair Fall and loss Care
8.2.1.3.2.2.Nourishment
8.2.1.3.2.3.Repair
8.2.1.3.2.4.Density

8.2.2.UK

8.2.2.1.Market size analysis, by Customer Orientation  
8.2.2.2.Market size analysis, by Price range
8.2.2.3.Market size analysis, by Type
8.2.2.3.1.Market size analysis, by Skin and Sun care
8.2.2.3.1.1.Dry Skin
8.2.2.3.1.2.Oily and Pore Skin
8.2.2.3.1.3.Acne Skin
8.2.2.3.1.4.Sensitive Skin
8.2.2.3.1.5.Anti-Aging
8.2.2.3.1.6.Skin Lightning
8.2.2.3.1.7.Makeup
8.2.2.3.2.Market size analysis, by Hair Care
8.2.2.3.2.1.Anti-Hair Fall and loss Care
8.2.2.3.2.2.Nourishment
8.2.2.3.2.3.Repair
8.2.2.3.2.4.Density

8.2.3.France

8.2.3.1.Market size analysis, by Customer Orientation  
8.2.3.2.Market size analysis, by Price range
8.2.3.3.Market size analysis, by Type
8.2.3.3.1.Market size analysis, by Skin and Sun care
8.2.3.3.1.1.Dry Skin
8.2.3.3.1.2.Oily and Pore Skin
8.2.3.3.1.3.Acne Skin
8.2.3.3.1.4.Sensitive Skin
8.2.3.3.1.5.Anti-Aging
8.2.3.3.1.6.Skin Lightning
8.2.3.3.1.7.Makeup
8.2.3.3.2.Market size analysis, by Hair Care
8.2.3.3.2.1.Anti-Hair Fall and loss Care
8.2.3.3.2.2.Nourishment
8.2.3.3.2.3.Repair
8.2.3.3.2.4.Density

8.2.4.Spain

8.2.4.1.Market size analysis, by Customer Orientation  
8.2.4.2.Market size analysis, by Price range
8.2.4.3.Market size analysis, by Type
8.2.4.3.1.Market size analysis, by Skin and Sun care
8.2.4.3.1.1.Dry Skin
8.2.4.3.1.2.Oily and Pore Skin
8.2.4.3.1.3.Acne Skin
8.2.4.3.1.4.Sensitive Skin
8.2.4.3.1.5.Anti-Aging
8.2.4.3.1.6.Skin Lightning
8.2.4.3.1.7.Makeup
8.2.4.3.2.Market size analysis, by Hair Care
8.2.4.3.2.1.Anti-Hair Fall and loss Care
8.2.4.3.2.2.Nourishment
8.2.4.3.2.3.Repair
8.2.4.3.2.4.Density

8.2.5.Italy

8.2.5.1.Market size analysis, by Customer Orientation  
8.2.5.2.Market size analysis, by Price range
8.2.5.3.Market size analysis, by Type
8.2.5.3.1.Market size analysis, by Skin and Sun care
8.2.5.3.1.1.Dry Skin
8.2.5.3.1.2.Oily and Pore Skin
8.2.5.3.1.3.Acne Skin
8.2.5.3.1.4.Sensitive Skin
8.2.5.3.1.5.Anti-Aging
8.2.5.3.1.6.Skin Lightning
8.2.5.3.1.7.Makeup
8.2.5.3.2.Market size analysis, by Hair Care
8.2.5.3.2.1.Anti-Hair Fall and loss Care
8.2.5.3.2.2.Nourishment
8.2.5.3.2.3.Repair
8.2.5.3.2.4.Density

8.2.6.Rest of Europe

8.2.6.1.Market size analysis, by Customer Orientation  
8.2.6.2.Market size analysis, by Price range
8.2.6.3.Market size analysis, by Type
8.2.6.3.1.Market size analysis, by Skin and Sun care
8.2.6.3.1.1.Dry Skin
8.2.6.3.1.2.Oily and Pore Skin
8.2.6.3.1.3.Acne Skin
8.2.6.3.1.4.Sensitive Skin
8.2.6.3.1.5.Anti-Aging
8.2.6.3.1.6.Skin Lightning
8.2.6.3.1.7.Makeup
8.2.6.3.2.Market size analysis, by Hair Care
8.2.6.3.2.1.Anti-Hair Fall and loss Care
8.2.6.3.2.2.Nourishment
8.2.6.3.2.3.Repair
8.2.6.3.2.4.Density

8.2.7.Research Dive Exclusive Insights

8.2.7.1.Market attractiveness
8.2.7.2.Competition heatmap
8.3.Asia-Pacific
8.3.1.China
8.3.1.1.Market size analysis, by Customer Orientation  
8.3.1.2.Market size analysis, by Price range
8.3.1.3.Market size analysis, by Type
8.3.1.3.1.Market size analysis, by Skin and Sun care
8.3.1.3.1.1.Dry Skin
8.3.1.3.1.2.Oily and Pore Skin
8.3.1.3.1.3.Acne Skin
8.3.1.3.1.4.Sensitive Skin
8.3.1.3.1.5.Anti-Aging
8.3.1.3.1.6.Skin Lightning
8.3.1.3.1.7.Makeup
8.3.1.3.2.Market size analysis, by Hair Care
8.3.1.3.2.1.Anti-Hair Fall and loss Care
8.3.1.3.2.2.Nourishment
8.3.1.3.2.3.Repair
8.3.1.3.2.4.Density

8.3.2.Japan 

8.3.2.1.Market size analysis, by Customer Orientation  
8.3.2.2.Market size analysis, by Price range
8.3.2.3.Market size analysis, by Type
8.3.2.3.1.Market size analysis, by Skin and Sun care
8.3.2.3.1.1.Dry Skin
8.3.2.3.1.2.Oily and Pore Skin
8.3.2.3.1.3.Acne Skin
8.3.2.3.1.4.Sensitive Skin
8.3.2.3.1.5.Anti-Aging
8.3.2.3.1.6.Skin Lightning
8.3.2.3.1.7.Makeup
8.3.2.3.2.Market size analysis, by Hair Care
8.3.2.3.2.1.Anti-Hair Fall and loss Care
8.3.2.3.2.2.Nourishment
8.3.2.3.2.3.Repair
8.3.2.3.2.4.Density

8.3.3.India

8.3.3.1.Market size analysis, by Customer Orientation  
8.3.3.2.Market size analysis, by Price range
8.3.3.3.Market size analysis, by Type
8.3.3.3.1.Market size analysis, by Skin and Sun care
8.3.3.3.1.1.Dry Skin
8.3.3.3.1.2.Oily and Pore Skin
8.3.3.3.1.3.Acne Skin
8.3.3.3.1.4.Sensitive Skin
8.3.3.3.1.5.Anti-Aging
8.3.3.3.1.6.Skin Lightning
8.3.3.3.1.7.Makeup
8.3.3.3.2.Market size analysis, by Hair Care
8.3.3.3.2.1.Anti-Hair Fall and loss Care
8.3.3.3.2.2.Nourishment
8.3.3.3.2.3.Repair
8.3.3.3.2.4.Density

8.3.4.Australia

8.3.4.1.Market size analysis, by Customer Orientation  
8.3.4.2.Market size analysis, by Price range
8.3.4.3.Market size analysis, by Type
8.3.4.3.1.Market size analysis, by Skin and Sun care
8.3.4.3.1.1.Dry Skin
8.3.4.3.1.2.Oily and Pore Skin
8.3.4.3.1.3.Acne Skin
8.3.4.3.1.4.Sensitive Skin
8.3.4.3.1.5.Anti-Aging
8.3.4.3.1.6.Skin Lightning
8.3.4.3.1.7.Makeup
8.3.4.3.2.Market size analysis, by Hair Care
8.3.4.3.2.1.Anti-Hair Fall and loss Care
8.3.4.3.2.2.Nourishment
8.3.4.3.2.3.Repair
8.3.4.3.2.4.Density

8.3.5.South Korea

8.3.5.1.Market size analysis, by Customer Orientation  
8.3.5.2.Market size analysis, by Price range
8.3.5.3.Market size analysis, by Type
8.3.5.3.1.Market size analysis, by Skin and Sun care
8.3.5.3.1.1.Dry Skin
8.3.5.3.1.2.Oily and Pore Skin
8.3.5.3.1.3.Acne Skin
8.3.5.3.1.4.Sensitive Skin
8.3.5.3.1.5.Anti-Aging
8.3.5.3.1.6.Skin Lightning
8.3.5.3.1.7.Makeup
8.3.5.3.2.Market size analysis, by Hair Care
8.3.5.3.2.1.Anti-Hair Fall and loss Care
8.3.5.3.2.2.Nourishment
8.3.5.3.2.3.Repair
8.3.5.3.2.4.Density

8.3.6.Rest of Asia-Pacific

8.3.6.1.Market size analysis, by Customer Orientation  
8.3.6.2.Market size analysis, by Price range
8.3.6.3.Market size analysis, by Type
8.3.6.3.1.Market size analysis, by Skin and Sun care
8.3.6.3.1.1.Dry Skin
8.3.6.3.1.2.Oily and Pore Skin
8.3.6.3.1.3.Acne Skin
8.3.6.3.1.4.Sensitive Skin
8.3.6.3.1.5.Anti-Aging
8.3.6.3.1.6.Skin Lightning
8.3.6.3.1.7.Makeup
8.3.6.3.2.Market size analysis, by Hair Care
8.3.6.3.2.1.Anti-Hair Fall and loss Care
8.3.6.3.2.2.Nourishment
8.3.6.3.2.3.Repair
8.3.6.3.2.4.Density

8.3.7.Research Dive Exclusive Insights

8.3.7.1.Market attractiveness
8.3.7.2.Competition heatmap

8.4.LAMEA

8.4.1.Brazil

8.4.1.1.Market size analysis, by Customer Orientation  
8.4.1.2.Market size analysis, by Price range
8.4.1.3.Market size analysis, by Type
8.4.1.3.1.Market size analysis, by Skin and Sun care
8.4.1.3.1.1.Dry Skin
8.4.1.3.1.2.Oily and Pore Skin
8.4.1.3.1.3.Acne Skin
8.4.1.3.1.4.Sensitive Skin
8.4.1.3.1.5.Anti-Aging
8.4.1.3.1.6.Skin Lightning
8.4.1.3.1.7.Makeup
8.4.1.3.2.Market size analysis, by Hair Care
8.4.1.3.2.1.Anti-Hair Fall and loss Care
8.4.1.3.2.2.Nourishment
8.4.1.3.2.3.Repair
8.4.1.3.2.4.Density

8.4.2.Saudi Arabia

8.4.2.1.Market size analysis, by Customer Orientation  
8.4.2.2.Market size analysis, by Price range
8.4.2.3.Market size analysis, by Type
8.4.2.3.1.Market size analysis, by Skin and Sun care
8.4.2.3.1.1.Dry Skin
8.4.2.3.1.2.Oily and Pore Skin
8.4.2.3.1.3.Acne Skin
8.4.2.3.1.4.Sensitive Skin
8.4.2.3.1.5.Anti-Aging
8.4.2.3.1.6.Skin Lightning
8.4.2.3.1.7.Makeup
8.4.2.3.2.Market size analysis, by Hair Care
8.4.2.3.2.1.Anti-Hair Fall and loss Care
8.4.2.3.2.2.Nourishment
8.4.2.3.2.3.Repair
8.4.2.3.2.4.Density

8.4.3.UAE

8.4.3.1.Market size analysis, by Customer Orientation  
8.4.3.2.Market size analysis, by Price range
8.4.3.3.Market size analysis, by Type
8.4.3.3.1.Market size analysis, by Skin and Sun care
8.4.3.3.1.1.Dry Skin
8.4.3.3.1.2.Oily and Pore Skin
8.4.3.3.1.3.Acne Skin
8.4.3.3.1.4.Sensitive Skin
8.4.3.3.1.5.Anti-Aging
8.4.3.3.1.6.Skin Lightning
8.4.3.3.1.7.Makeup
8.4.3.3.2.Market size analysis, by Hair Care
8.4.3.3.2.1.Anti-Hair Fall and loss Care
8.4.3.3.2.2.Nourishment
8.4.3.3.2.3.Repair
8.4.3.3.2.4.Density

8.4.4.South Africa

8.4.4.1.Market size analysis, by Customer Orientation  
8.4.4.2.Market size analysis, by Price range
8.4.4.3.Market size analysis, by Type
8.4.4.3.1.Market size analysis, by Skin and Sun care
8.4.4.3.1.1.Dry Skin
8.4.4.3.1.2.Oily and Pore Skin
8.4.4.3.1.3.Acne Skin
8.4.4.3.1.4.Sensitive Skin
8.4.4.3.1.5.Anti-Aging
8.4.4.3.1.6.Skin Lightning
8.4.4.3.1.7.Makeup
8.4.4.3.2.Market size analysis, by Hair Care
8.4.4.3.2.1.Anti-Hair Fall and loss Care
8.4.4.3.2.2.Nourishment
8.4.4.3.2.3.Repair
8.4.4.3.2.4.Density

8.4.5.Rest of LAMEA

8.4.5.1.Market size analysis, by Customer Orientation  
8.4.5.2.Market size analysis, by Price range

8.4.5.3.Market size analysis, by Type

8.4.5.3.1.Market size analysis, by Skin and Sun care

8.4.5.3.1.1.Dry Skin
8.4.5.3.1.2.Oily and Pore Skin
8.4.5.3.1.3.Acne Skin
8.4.5.3.1.4.Sensitive Skin
8.4.5.3.1.5.Anti-Aging
8.4.5.3.1.6.Skin Lightning
8.4.5.3.1.7.Makeup

8.4.5.3.2.Market size analysis, by Hair Care

8.4.5.3.2.1.Anti-Hair Fall and loss Care
8.4.5.3.2.2.Nourishment
8.4.5.3.2.3.Repair
8.4.5.3.2.4.Density

8.4.6.Research Dive Exclusive Insights

8.4.6.1.Market attractiveness
8.4.6.2.Competition heatmap

9.Competitive Landscape

9.1.Top winning strategies, 2021
9.1.1.By strategy
9.1.2.By year
9.2.Strategic overview
9.3.Market share analysis, 2021

10.Company Profiles

10.1.Avon Products, Inc. 
10.1.1.Overview
10.1.2.Business segments
10.1.3.Product portfolio
10.1.4.Financial performance
10.1.5.Recent developments
10.1.6.SWOT analysis

10.2.L’ORÉAL S.A.

10.2.1.Overview
10.2.2.Business segments
10.2.3.Product portfolio
10.2.4.Financial performance
10.2.5.Recent developments
10.2.6.SWOT analysis

10.3.Kao Corporation

10.3.1.Overview
10.3.2.Business segments
10.3.3.Product portfolio
10.3.4.Financial performance
10.3.5.Recent developments
10.3.6.SWOT analysis

10.4.Revlon, Inc.

10.4.1.Overview
10.4.2.Business segments
10.4.3.Product portfolio
10.4.4.Financial performance
10.4.5.Recent developments
10.4.6.SWOT analysis

10.5.Oriflame Cosmetics S.A.

10.5.1.Overview
10.5.2.Business segments
10.5.3.Product portfolio
10.5.4.Financial performance
10.5.5.Recent developments
10.5.6.SWOT analysis

10.6.Shiseido Company, Limited

10.6.1.Overview
10.6.2.Business segments
10.6.3.Product portfolio
10.6.4.Financial performance
10.6.5.Recent developments
10.6.6.SWOT analysis

10.7.Skin Food Co., Ltd.

10.7.1.Overview
10.7.2.Business segments
10.7.3.Product portfolio
10.7.4.Financial performance
10.7.5.Recent developments
10.7.6.SWOT analysis

10.8.The Estée Lauder Companies Inc.

10.8.1.Overview
10.8.2.Business segments
10.8.3.Product portfolio
10.8.4.Financial performance
10.8.5.Recent developments
10.8.6.SWOT analysis

10.9.Procter & Gamble Company

10.9.1.Overview
10.9.2.Business segments
10.9.3.Product portfolio
10.9.4.Financial performance
10.9.5.Recent developments
10.9.6.SWOT analysis

10.10.Unilever Plc

10.10.1.Overview
10.10.2.Business segments
10.10.3.Product portfolio
10.10.4.Financial performance
10.10.5.Recent developments
10.10.6.SWOT analysis

11.Appendix

11.1.Parent & peer market analysis
11.2.Premium insights from industry experts
11.3.Related reports

The world of cosmetics is a mesmerizing and ever-changing landscape that never ceases to amaze us. With each passing day, people are becoming more conscious about their personal care and beauty needs, and the cosmetics industry is thriving rapidly. From luxurious creams and fragrances to eco-friendly and natural alternatives, the global cosmetics market is seeing an incredible surge in demand. With factors such as growing disposable income, evolving lifestyles, and a preference for organic and natural products, the future of the cosmetics industry looks brighter than ever before.

Recent Trends in the Cosmetics Market

The cosmetics industry has witnessed numerous trends in recent years, from sustainable beauty to customizable products. One of the significant trends that have emerged in the cosmetics industry is the shift towards clean and natural ingredients. Today’s consumers are increasingly concerned about the ingredients in their skincare and makeup products, and hence, are demanding transparency and safety. This trend has given rise to a surge in clean beauty products, with natural ingredients such as aloe vera, shea butter, and coconut oil becoming increasingly popular.

Another trend that has emerged is personalized beauty, with companies offering bespoke beauty products tailored to an individual's hair color, skin type, and style preferences. These products are often created using advanced algorithms and machine learning, providing personalized recommendations to consumers.

Newest Insights in the Cosmetics Market

The introduction of augmented reality (AR) and virtual reality (VR) in beauty & cosmetics to try on different makeup and hair looks virtually is boosting the cosmetics market. As per a report by Research Dive, the global cosmetics market is anticipated to surpass a revenue of $371.9 billion in the 2022–2031 timeframe. The Asia-Pacific region is predicted to experience dominant growth in the years to come. This is because the region has a huge demand for cosmetics due to the growing beauty-conscious population, rising disposable income, and surging demand for natural and organic cosmetic products in the region.

How are Market Players Responding to the Rising Demand for Cosmetics?

The cosmetics market is highly competitive, with both established players and new entrants competing for market share. Market players are expanding their product offerings, improving product quality, increasing production capacity, and collaborating with other market players to cater to the rising demand for cosmetics products. Some of the foremost players in the cosmetics market are Revlon, Inc., Oriflame Cosmetics S.A., L’ORÉAL S.A., Kao Corporation, Unilever Plc., Shiseido Company, Limited, Skin Food Co., Ltd., Avon Products, Inc., The Estée Lauder Companies Inc., Procter & Gamble Company, and others. These players are focused on implementing strategies such as mergers and acquisitions, novel developments, collaborations, and partnerships to reach a leading position in the global market. For instance:

  • In July 2021, Cargill Beauty, a company having 20 years of experience in the field of sustainable cocoa, introduced Sustainable Cocoa Butter to its range of nature-based ingredients, responding to customer demand for eco-friendly and socially responsible solutions.
     
  • In December 2022, Garnier, a popular global brand of cosmetics and personal care products, announced the launch of its "Green Beauty Initiative" in Egypt to promote sustainable practices in the beauty industry. Through the "Green Beauty Initiative," Garnier aims to raise awareness about the environmental impact of traditional beauty products and to encourage consumers to make more eco-friendly choices.
     
  • In February 2023, WWP Beauty, a prominent provider of eco-friendly packaging and all-in-one solutions for the beauty sector, unveiled its latest range of sustainable and eco-intelligent collections. These encompass high-end mono-material, ocean plastic, and refillable packaging options, alongside a comprehensive range of conscious product formulations.

COVID-19 Impact on the Market

The COVID-19 pandemic had a negative impact on the cosmetics market due to the temporary manufacturing halt and closure of specialty stores and brand outlets. The pandemic has also changed consumer behavior, with less demand for makeup and more focus on personal hygiene products like cleaners and hand sanitizers. However, with the increasing vaccination rates and easing of restrictions, the cosmetics industry is expected to recover in the future, with a shift towards more sustainable and eco-friendly products. To sum up, as the world is recovering from the pandemic losses, the cosmetics market is expected to rebound with increased demand for skincare, natural and organic products, and sustainable packaging in the coming years.

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