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Data Virtualization Market, by End Use Vertical (Manufacturing, Healthcare, BFSI, Research and academia, Media and entertainment, Retail and ecommerce, Government and defense, Telecom and IT, Others), Organization Size (Large Enterprises Small and Medium Sized Enterprises (SME's)), Component (Standalone Software, Data Integration Solution, Application Tool Solution), Deployment Mode (Cloud, On-premise), Data Consumer (BI Tools, Enterprise Applications, Mobile and Web Applications): Global Opportunity Analysis and Industry Forecast, 2020-2027

IC20115637

Pages: 190

May 2023

The global data virtualization market is estimated to surpass $10,720.2 million by 2027, exhibiting a CAGR of 19.9% from 2020 to 2027.

OFFERINGS OF THE REPORT

The report offers a clear view of the present scenario and future growth of the global data virtualization market. The report delivers an exclusive analysis of global data virtualization market by studying several factors of the market such as key segments, market dynamics, regional market circumstances, investment suitability, and foremost players operating in the market. Moreover, the report offers sharp insights into present and prospective trends & developments in the market.

Moreover, the report articulates key opportunities and factors fueling the market growth. The limitations and threatening factors that have the possibility to impede the market growth are described in the report.

The report reveals statistics by mentioning the predicted market size and forecast by assessing every segment of the global data virtualization market. Regional market analysis of these segments is also provided in the report. The report segments the global data virtualization market into four main geographical territories including Asia-Pacific, Europe, North America, and LAMEA. These regions are further sub-divided to offer an exhaustive update of the data virtualization market across the respective regions.

In addition to these insights, the profiles of top players active in the global data virtualization market are articulated in the report. An exhaustive summary of 10 foremost players functioning in the global data virtualization market is delivered to comprehend their position and footmark in the market. The report also provides insights into some of the most recent advancements of the industry.

The report highlights various data points such as short summary of the company, chief company executives, company’s financial status and proceeds, key business strategies executed by company, advanced developments or initiatives taken by company to thrust their position and grasp a remarkable position in the global data virtualization market. Moreover. Porter’s five forces analysis that explains the bargaining power of consumers and suppliers, competitive landscape, threats of new players, and development of substitutes in the market is also mentioned in the report.

KEY TAKEWAYS FROM THE REPORT

  • The report offers the market statistics for the period from 2019 to 2027
  • This report delivers inventions, trends, and innovative developments along with an exhaustive quantitative analysis of the data virtualization market during the period of forecast
  • The prevailing and forthcoming investment opportunities along with the strategic assessment of the global data virtualization market growth is delivered
  • The market size and forecasts are derived by scrutinizing market boomers and restraints, and key developments in the data virtualization market
  • Insights into foremost market players, Porter’s Five Analysis, and top winning business strategies is provided
  • Growth tactics and initiatives taken by the top market players are outlined to understand the competitive scenario and strength of the market

KEY MARKET SEGMENTS

The report segments the global market into end use vertical ,organization size ,component ,deployment mode ,data consumer and region. (Varies depending on market)

  • End Use Vertical: Manufacturing, Healthcare, BFSI, Research and academia, Media and entertainment, Retail and ecommerce, Government and defense, Telecom and IT, Others
  • Organization Size: Large Enterprises Small and Medium Sized Enterprises (SME's)
  • Component: Standalone Software, Data Integration Solution, Application Tool Solution
  • Deployment Mode: Cloud, On-premise
  • Data Consumer: BI Tools, Enterprise Applications, Mobile and Web Applications

Region,

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Argentina
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of LAMEA

KEY PLAYERS AND BUSINESS STRATEGIES

The leading players of the global data virtualization market are included in the report. They are Oracle Corporation, SAS Institute, Information Builders, TIBCO Software. The report summarizes the business overview including financial and annual performance, newest strategic plans & developments, product range, and SWOT analysis of all the players mentioned in the report.

    1. IBM

    2. SAP SE

    3. Informatica

    4. Denodo Technologies

    5. Oracle Corporation

    6. TIBCO Software

    7. Microsoft Corporation

    8. Red Hat

    9. SAS Institute

    10. Information Builders

    11. Openlink Software

    12. Datometry

    13. Gluent

RESEARCH METHODOLOGY

The research report is drafted by in-house research analysts who sincerely examine the market scenario and form predictions. The market forecasts specified in the report have been derived using proven research approaches and analytical models & tools. The use of such pioneering and effective tools helps market analysts in analyzing, filtering, and providing highly precise statistics and estimates. The report provides an extensive research and analysis backed with factual data obtained from various interviews with market players, reliable and renowned sources of data, and regional intelligence. The insights delivered in the report can help stakeholders in understanding investment suitability and market players to seize opportunities for partnerships, investments, and advancements in the global market.

The research report is formulated by collecting different information, news, and statistics about the data virtualization market. For instance, detailed interviews and discussions with veteran market players and stakeholders, including upstream and downstream members have been conducted to obtain reliable and realistic data. Even though primary research forms the crucial part of the research report, secondary research plays a significant role in backing the research outcomes.  Nearly 5,900 product type literatures, business magazines, company annual reports, and other such significant documents of leading market players have been considered and studied for thorough understanding of the market scenario. In addition, truthful industry bulletins, medical newsletters, trade associations’ journals, and government websites have been explored for tracking down high-value market insights.

  • 1. RESEARCH METHODOLOGY

    • 1.1. Desk Research

    • 1.2. Real time insights and validation

    • 1.3. Forecast model

    • 1.4. Assumptions and forecast parameters

    • 1.5. Market size estimation

      • 1.5.1. Top-down approach

      • 1.5.2. Bottom-up approach

  • 2. REPORT SCOPE

    • 2.1. Market definition

    • 2.2. Key objectives of the study

    • 2.3. Report overview

    • 2.4. Market segmentation

    • 2.5. Overview of the impact of COVID-19 on Global Data Virtualization Market

  • 3. EXECUTIVE SUMMARY

  • 4. MARKET OVERVIEW

    • 4.1. Introduction

    • 4.2. Growth impact forces

      • 4.2.1. Drivers

      • 4.2.2. Restraints

      • 4.2.3. Opportunities

    • 4.3. Market value chain analysis

      • 4.3.1. List of raw material suppliers

      • 4.3.2. List of manufacturers

      • 4.3.3. List of distributors

    • 4.4. Innovation & sustainability matrices

      • 4.4.1. Technology matrix

      • 4.4.2. Regulatory matrix

    • 4.5. Porter’s five forces analysis

      • 4.5.1. Bargaining power of suppliers

      • 4.5.2. Bargaining power of consumers

      • 4.5.3. Threat of substitutes

      • 4.5.4. Threat of new entrants

      • 4.5.5. Competitive rivalry intensity

    • 4.6. PESTLE analysis

      • 4.6.1. Political

      • 4.6.2. Economical

      • 4.6.3. Social

      • 4.6.4. Technological

      • 4.6.5. Environmental

    • 4.7. Impact of COVID-19 on Data Virtualization Market

      • 4.7.1. Pre-covid market scenario

      • 4.7.2. Post-covid market scenario

  • 5. Data Virtualization Market, By Type

    • 5.1. Overview

    • 5.2 Manufacturing

      • 5.2.1 Definition, key trends, growth factors, and opportunities

      • 5.2.2 Market size analysis, by region, 2020-2027

      • 5.2.3 Market share analysis, by country, 2020-2027

    • 5.3 Healthcare

      • 5.3.1 Definition, key trends, growth factors, and opportunities

      • 5.3.2 Market size analysis, by region, 2020-2027

      • 5.3.3 Market share analysis, by country, 2020-2027

    • 5.4 BFSI

      • 5.4.1 Definition, key trends, growth factors, and opportunities

      • 5.4.2 Market size analysis, by region, 2020-2027

      • 5.4.3 Market share analysis, by country, 2020-2027

    • 5.5 Research and academia

      • 5.5.1 Definition, key trends, growth factors, and opportunities

      • 5.5.2 Market size analysis, by region, 2020-2027

      • 5.5.3 Market share analysis, by country, 2020-2027

    • 5.6 Media and entertainment

      • 5.6.1 Definition, key trends, growth factors, and opportunities

      • 5.6.2 Market size analysis, by region, 2020-2027

      • 5.6.3 Market share analysis, by country, 2020-2027

    • 5.7 Retail and ecommerce

      • 5.7.1 Definition, key trends, growth factors, and opportunities

      • 5.7.2 Market size analysis, by region, 2020-2027

      • 5.7.3 Market share analysis, by country, 2020-2027

    • 5.8 Government and defense

      • 5.8.1 Definition, key trends, growth factors, and opportunities

      • 5.8.2 Market size analysis, by region, 2020-2027

      • 5.8.3 Market share analysis, by country, 2020-2027

    • 5.9 Telecom and IT

      • 5.9.1 Definition, key trends, growth factors, and opportunities

      • 5.9.2 Market size analysis, by region, 2020-2027

      • 5.9.3 Market share analysis, by country, 2020-2027

    • 5.10 Others

      • 5.10.1 Definition, key trends, growth factors, and opportunities

      • 5.10.2 Market size analysis, by region, 2020-2027

      • 5.10.3 Market share analysis, by country, 2020-2027

    • 5.11 Research Dive Exclusive Insights

      • 5.11.1 Market attractiveness

      • 5.11.2 Competition heatmap

  • 6. Data Virtualization Market, By Deployment

    • 6.1. Overview

    • 6.2 Large Enterprises Small and Medium Sized Enterprises (SME's)

      • 6.2.1 Definition, key trends, growth factors, and opportunities

      • 6.2.2 Market size analysis, by region, 2020-2027

      • 6.2.3 Market share analysis, by country, 2020-2027

    • 6.3 Research Dive Exclusive Insights

      • 6.3.1 Market attractiveness

      • 6.3.2 Competition heatmap

  • 7. Data Virtualization Market, By Application

    • 7.1. Overview

    • 7.2 Standalone Software

      • 7.2.1 Definition, key trends, growth factors, and opportunities

      • 7.2.2 Market size analysis, by region, 2020-2027

      • 7.2.3 Market share analysis, by country, 2020-2027

    • 7.3 Data Integration Solution

      • 7.3.1 Definition, key trends, growth factors, and opportunities

      • 7.3.2 Market size analysis, by region, 2020-2027

      • 7.3.3 Market share analysis, by country, 2020-2027

    • 7.4 Application Tool Solution

      • 7.4.1 Definition, key trends, growth factors, and opportunities

      • 7.4.2 Market size analysis, by region, 2020-2027

      • 7.4.3 Market share analysis, by country, 2020-2027

    • 7.5 Research Dive Exclusive Insights

      • 7.5.1 Market attractiveness

      • 7.5.2 Competition heatmap

  • 8. Data Virtualization Market, By Vertical

    • 8.1. Overview

    • 8.2 Cloud

      • 8.2.1 Definition, key trends, growth factors, and opportunities

      • 8.2.2 Market size analysis, by region, 2020-2027

      • 8.2.3 Market share analysis, by country, 2020-2027

    • 8.3 On-premise

      • 8.3.1 Definition, key trends, growth factors, and opportunities

      • 8.3.2 Market size analysis, by region, 2020-2027

      • 8.3.3 Market share analysis, by country, 2020-2027

    • 8.4 Research Dive Exclusive Insights

      • 8.4.1 Market attractiveness

      • 8.4.2 Competition heatmap

  • 9. Data Virtualization Market, By Operator Type

    • 9.1. Overview

    • 9.2 BI Tools

      • 9.2.1 Definition, key trends, growth factors, and opportunities

      • 9.2.2 Market size analysis, by region, 2020-2027

      • 9.2.3 Market share analysis, by country, 2020-2027

    • 9.3 Enterprise Applications

      • 9.3.1 Definition, key trends, growth factors, and opportunities

      • 9.3.2 Market size analysis, by region, 2020-2027

      • 9.3.3 Market share analysis, by country, 2020-2027

    • 9.4 Mobile and Web Applications

      • 9.4.1 Definition, key trends, growth factors, and opportunities

      • 9.4.2 Market size analysis, by region, 2020-2027

      • 9.4.3 Market share analysis, by country, 2020-2027

    • 9.5 Research Dive Exclusive Insights

      • 9.5.1 Market attractiveness

      • 9.5.2 Competition heatmap

  • 10. Data Virtualization Market, By Region

    • 10.1 North America

      • 10.1.1 U.S

        • 10.1.1.1 Market size analysis, By Type, 2020-2027

        • 10.1.1.2 Market size analysis, By Deployment, 2020-2027

        • 10.1.1.3 Market size analysis, By Application, 2020-2027

        • 10.1.1.4 Market size analysis, By Vertical, 2020-2027

        • 10.1.1.5 Market size analysis, By Operator Type, 2020-2027

      • 10.1.2 Canada

        • 10.1.2.1 Market size analysis, By Type, 2020-2027

        • 10.1.2.2 Market size analysis, By Deployment, 2020-2027

        • 10.1.2.3 Market size analysis, By Application, 2020-2027

        • 10.1.2.4 Market size analysis, By Vertical, 2020-2027

        • 10.1.2.5 Market size analysis, By Operator Type, 2020-2027

      • 10.1.3 Mexico

        • 10.1.3.1 Market size analysis, By Type, 2020-2027

        • 10.1.3.2 Market size analysis, By Deployment, 2020-2027

        • 10.1.3.3 Market size analysis, By Application, 2020-2027

        • 10.1.3.4 Market size analysis, By Vertical, 2020-2027

        • 10.1.3.5 Market size analysis, By Operator Type, 2020-2027

      • 10.1.4 Research Dive Exclusive Insights

        • 10.1.4.1 Market attractiveness

        • 10.1.4.2 Competition heatmap

    • 10.2 Europe

      • 10.2.1 Germany

        • 10.2.1.1 Market size analysis, By Type, 2020-2027

        • 10.2.1.2 Market size analysis, By Deployment, 2020-2027

        • 10.2.1.3 Market size analysis, By Application, 2020-2027

        • 10.2.1.4 Market size analysis, By Vertical, 2020-2027

        • 10.2.1.5 Market size analysis, By Operator Type, 2020-2027

      • 10.2.2 UK

        • 10.2.2.1 Market size analysis, By Type, 2020-2027

        • 10.2.2.2 Market size analysis, By Deployment, 2020-2027

        • 10.2.2.3 Market size analysis, By Application, 2020-2027

        • 10.2.2.4 Market size analysis, By Vertical, 2020-2027

        • 10.2.2.5 Market size analysis, By Operator Type, 2020-2027

      • 10.2.3 France

        • 10.2.3.1 Market size analysis, By Type, 2020-2027

        • 10.2.3.2 Market size analysis, By Deployment, 2020-2027

        • 10.2.3.3 Market size analysis, By Application, 2020-2027

        • 10.2.3.4 Market size analysis, By Vertical, 2020-2027

        • 10.2.3.5 Market size analysis, By Operator Type, 2020-2027

      • 10.2.4 Spain

        • 10.2.4.1 Market size analysis, By Type, 2020-2027

        • 10.2.4.2 Market size analysis, By Deployment, 2020-2027

        • 10.2.4.3 Market size analysis, By Application, 2020-2027

        • 10.2.4.4 Market size analysis, By Vertical, 2020-2027

        • 10.2.4.5 Market size analysis, By Operator Type, 2020-2027

      • 10.2.5 Italy

        • 10.2.5.1 Market size analysis, By Type, 2020-2027

        • 10.2.5.2 Market size analysis, By Deployment, 2020-2027

        • 10.2.5.3 Market size analysis, By Application, 2020-2027

        • 10.2.5.4 Market size analysis, By Vertical, 2020-2027

        • 10.2.5.5 Market size analysis, By Operator Type, 2020-2027

      • 10.2.6 Rest of Europe

        • 10.2.6.1 Market size analysis, By Type, 2020-2027

        • 10.2.6.2 Market size analysis, By Deployment, 2020-2027

        • 10.2.6.3 Market size analysis, By Application, 2020-2027

        • 10.2.6.4 Market size analysis, By Vertical, 2020-2027

        • 10.2.6.5 Market size analysis, By Operator Type, 2020-2027

      • 10.2.7 Research Dive Exclusive Insights

        • 10.2.7.1 Market attractiveness

        • 10.2.7.2 Competition heatmap

    • 10.3 Asia-Pacific

      • 10.3.1 China

        • 10.3.1.1 Market size analysis, By Type, 2020-2027

        • 10.3.1.2 Market size analysis, By Deployment, 2020-2027

        • 10.3.1.3 Market size analysis, By Application, 2020-2027

        • 10.3.1.4 Market size analysis, By Vertical, 2020-2027

        • 10.3.1.5 Market size analysis, By Operator Type, 2020-2027

      • 10.3.2 Japan

        • 10.3.2.1 Market size analysis, By Type, 2020-2027

        • 10.3.2.2 Market size analysis, By Deployment, 2020-2027

        • 10.3.2.3 Market size analysis, By Application, 2020-2027

        • 10.3.2.4 Market size analysis, By Vertical, 2020-2027

        • 10.3.2.5 Market size analysis, By Operator Type, 2020-2027

      • 10.3.3 India

        • 10.3.3.1 Market size analysis, By Type, 2020-2027

        • 10.3.3.2 Market size analysis, By Deployment, 2020-2027

        • 10.3.3.3 Market size analysis, By Application, 2020-2027

        • 10.3.3.4 Market size analysis, By Vertical, 2020-2027

        • 10.3.3.5 Market size analysis, By Operator Type, 2020-2027

      • 10.3.4 Australia

        • 10.3.4.1 Market size analysis, By Type, 2020-2027

        • 10.3.4.2 Market size analysis, By Deployment, 2020-2027

        • 10.3.4.3 Market size analysis, By Application, 2020-2027

        • 10.3.4.4 Market size analysis, By Vertical, 2020-2027

        • 10.3.4.5 Market size analysis, By Operator Type, 2020-2027

      • 10.3.5 South Korea

        • 10.3.5.1 Market size analysis, By Type, 2020-2027

        • 10.3.5.2 Market size analysis, By Deployment, 2020-2027

        • 10.3.5.3 Market size analysis, By Application, 2020-2027

        • 10.3.5.4 Market size analysis, By Vertical, 2020-2027

        • 10.3.5.5 Market size analysis, By Operator Type, 2020-2027

      • 10.3.6 Rest of Asia-Pacific

        • 10.3.6.1 Market size analysis, By Type, 2020-2027

        • 10.3.6.2 Market size analysis, By Deployment, 2020-2027

        • 10.3.6.3 Market size analysis, By Application, 2020-2027

        • 10.3.6.4 Market size analysis, By Vertical, 2020-2027

        • 10.3.6.5 Market size analysis, By Operator Type, 2020-2027

      • 10.3.7 Research Dive Exclusive Insights

        • 10.3.7.1 Market attractiveness

        • 10.3.7.2 Competition heatmap

    • 10.4 LAMEA

      • 10.4.1 Brazil

        • 10.4.1.1 Market size analysis, By Type, 2020-2027

        • 10.4.1.2 Market size analysis, By Deployment, 2020-2027

        • 10.4.1.3 Market size analysis, By Application, 2020-2027

        • 10.4.1.4 Market size analysis, By Vertical, 2020-2027

        • 10.4.1.5 Market size analysis, By Operator Type, 2020-2027

      • 10.4.2 Saudi Arabia

        • 10.4.2.1 Market size analysis, By Type, 2020-2027

        • 10.4.2.2 Market size analysis, By Deployment, 2020-2027

        • 10.4.2.3 Market size analysis, By Application, 2020-2027

        • 10.4.2.4 Market size analysis, By Vertical, 2020-2027

        • 10.4.2.5 Market size analysis, By Operator Type, 2020-2027

      • 10.4.3 UAE

        • 10.4.3.1 Market size analysis, By Type, 2020-2027

        • 10.4.3.2 Market size analysis, By Deployment, 2020-2027

        • 10.4.3.3 Market size analysis, By Application, 2020-2027

        • 10.4.3.4 Market size analysis, By Vertical, 2020-2027

        • 10.4.3.5 Market size analysis, By Operator Type, 2020-2027

      • 10.4.4 South Africa

        • 10.4.4.1 Market size analysis, By Type, 2020-2027

        • 10.4.4.2 Market size analysis, By Deployment, 2020-2027

        • 10.4.4.3 Market size analysis, By Application, 2020-2027

        • 10.4.4.4 Market size analysis, By Vertical, 2020-2027

        • 10.4.4.5 Market size analysis, By Operator Type, 2020-2027

      • 10.4.5 Rest of LAMEA

        • 10.4.5.1 Market size analysis, By Type, 2020-2027

        • 10.4.5.2 Market size analysis, By Deployment, 2020-2027

        • 10.4.5.3 Market size analysis, By Application, 2020-2027

        • 10.4.5.4 Market size analysis, By Vertical, 2020-2027

        • 10.4.5.5 Market size analysis, By Operator Type, 2020-2027

      • 10.4.6 Research Dive Exclusive Insights

        • 10.4.6.1 Market attractiveness

        • 10.4.6.2 Competition heatmap

  • 11. Competitive Landscape

    • 11.1 Top winning strategies, 2020-2027

      • 11.1.1 By strategy

      • 11.1.2 By year

    • 11.2 Strategic overview

    • 11.3 Market share analysis, 2020-2027

  • 12. Company Profiles

    • 12.1 IBM

      • 12.1.1 Overview

      • 12.1.2 Business segments

      • 12.1.3 Product portfolio

      • 12.1.4 Financial performance

      • 12.1.5 Recent developments

      • 12.1.6 SWOT analysis

    • 12.2 SAP SE

      • 12.2.1 Overview

      • 12.2.2 Business segments

      • 12.2.3 Product portfolio

      • 12.2.4 Financial performance

      • 12.2.5 Recent developments

      • 12.2.6 SWOT analysis

    • 12.3 Informatica

      • 12.3.1 Overview

      • 12.3.2 Business segments

      • 12.3.3 Product portfolio

      • 12.3.4 Financial performance

      • 12.3.5 Recent developments

      • 12.3.6 SWOT analysis

    • 12.4 Denodo Technologies

      • 12.4.1 Overview

      • 12.4.2 Business segments

      • 12.4.3 Product portfolio

      • 12.4.4 Financial performance

      • 12.4.5 Recent developments

      • 12.4.6 SWOT analysis

    • 12.5 Oracle Corporation

      • 12.5.1 Overview

      • 12.5.2 Business segments

      • 12.5.3 Product portfolio

      • 12.5.4 Financial performance

      • 12.5.5 Recent developments

      • 12.5.6 SWOT analysis

    • 12.6 TIBCO Software

      • 12.6.1 Overview

      • 12.6.2 Business segments

      • 12.6.3 Product portfolio

      • 12.6.4 Financial performance

      • 12.6.5 Recent developments

      • 12.6.6 SWOT analysis

    • 12.7 Microsoft Corporation

      • 12.7.1 Overview

      • 12.7.2 Business segments

      • 12.7.3 Product portfolio

      • 12.7.4 Financial performance

      • 12.7.5 Recent developments

      • 12.7.6 SWOT analysis

    • 12.8 Red Hat

      • 12.8.1 Overview

      • 12.8.2 Business segments

      • 12.8.3 Product portfolio

      • 12.8.4 Financial performance

      • 12.8.5 Recent developments

      • 12.8.6 SWOT analysis

    • 12.9 SAS Institute

      • 12.9.1 Overview

      • 12.9.2 Business segments

      • 12.9.3 Product portfolio

      • 12.9.4 Financial performance

      • 12.9.5 Recent developments

      • 12.9.6 SWOT analysis

    • 12.10 Information Builders

      • 12.10.1 Overview

      • 12.10.2 Business segments

      • 12.10.3 Product portfolio

      • 12.10.4 Financial performance

      • 12.10.5 Recent developments

      • 12.10.6 SWOT analysis

    • 12.11 Openlink Software

      • 12.11.1 Overview

      • 12.11.2 Business segments

      • 12.11.3 Product portfolio

      • 12.11.4 Financial performance

      • 12.11.5 Recent developments

      • 12.11.6 SWOT analysis

    • 12.12 Datometry

      • 12.12.1 Overview

      • 12.12.2 Business segments

      • 12.12.3 Product portfolio

      • 12.12.4 Financial performance

      • 12.12.5 Recent developments

      • 12.12.6 SWOT analysis

    • 12.13 Gluent

      • 12.13.1 Overview

      • 12.13.2 Business segments

      • 12.13.3 Product portfolio

      • 12.13.4 Financial performance

      • 12.13.5 Recent developments

      • 12.13.6 SWOT analysis

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