Charcoal Facewash Market by Application (Cleansing, Skin Exfoliation, Oil & Acne Control, and Others), Gender (Male, Female, and Unisex), Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Pharmacies, and Online Sales Channel), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022–2031

Personal care and cosmetic

CO200254

Pages: 290

Mar 2023

Reports Overview

Global Charcoal Facewash Market Analysis

The Global Charcoal Facewash Market Size was $3,258.7 million in 2021 and is predicted to grow with a CAGR of 5.3%%, by generating a revenue of $5,430.6 million by 2031.

Global Charcoal Facewash Market Synopsis

The rising awareness among the population regarding benefits of the charcoal facewash is expected to drive the market expansion. Various ingredients such as charcoal, argan oil, ylang-ylang, and amla in the charcoal facewash can successfully remove the early indications of acne, pimples, and blackheads. In addition, it clears up blemishes, guards against skin infections, smells good, exfoliates the skin, and is filled with vital minerals to hydrate the skin. Charcoal facewash also has activated charcoal among its list of ingredients, which also includes quinoa, coca amido, water, and other ingredients. Due to all these ingredients, charcoal facewash is kind to the skin, resulting in smooth and moisturized skin while also aiding in the removal of impurities. For instance, the popular Indian brand Patanjali offers activated charcoal facewash that is infused with neem, mint, and aloe. vera, and charcoal. The inclusion of such natural ingredients in the charcoal facewash is projected to drive the market growth during the forecast period.

However, charcoal facewash is less popular among the population who are more likely to use substitute facewash such as pimple-clear facewash and fairness facewash. People also have a propensity to be hesitant to try new facewashes, even if they are superior, if they find one that suits their complexion. These are the major factors predicted to hamper the market revenue growth in the upcoming years.

The digital transformation towards online shopping and the emergence of e-commerce platforms have created a great platform for the cosmetics industry to offer their range of products. For instance, the majority of supermarkets/hypermarkets, specialty shops, and brand outlets were closed for an extended period during the pandemic. Therefore, people preferred different e-commerce platforms such as Amazon, Flipkart, Myntra, and Nykaa for buying cosmetic products. In addition, these platforms make it simple to buy from the convenience of home and offer a variety of discounts on a range of goods. All these factors are projected to create several growth opportunities for the key players operating in the market in the future.

According to regional analysis, the Asia-Pacific charcoal facewash market accounted for a dominant market share in 2021. The Asia-Pacific charcoal facewash market is also projected to witness significant growth in the upcoming years. The demand for natural and organic skincare products is on the rise in Asia-Pacific, driven by growing consumer awareness about the benefits of using chemical-free and natural products.

Charcoal Facewash Overview

Charcoal facewash is a type of facial cleanser that contains activated charcoal as a key ingredient. Activated charcoal is a form of carbon that has been treated with oxygen to create a highly porous surface, which makes it effective at absorbing impurities and toxins from the skin. Charcoal facewash is used to cleanse the dirt, oil, and other impurities, leaving the skin clean and refreshed. It is often considered as a natural and gentle alternative to traditional facial cleansers and is suitable for a variety of skin types. Some charcoal facewash products also contain other natural ingredients, such as tea tree oil or aloe vera, to help soothe and nourish the skin.

COVID-19 Impact on Global Charcoal Facewash Market

The COVID-19 outbreak has brought about a number of changes and financial uncertainties for the operation of different businesses around the world. Despite this, the market for charcoal facewash has seen stable demand and a positive effect due to increased public awareness of the importance of personal hygiene and cleanliness. Due to the strict lockdowns during the COVID-19 pandemic, people had time to improve their skincare regimens and try new cosmetic products. To improve skin health, face cleansers, masks, and toners saw a significant rise in demand during COVID-19. Facewash was also easily available at pharmacies and online retailers. During the COVID-19 pandemic, these factors have helped the charcoal facewash market to expand. The demand for facewash and other personal care products has increased significantly and has had a positive effect on the industry. Several cosmetic and personal care companies shifted their focus to manufacture soaps, hand sanitizers, and other cleaning supplies in an effort to stop the spread of the coronavirus. For instance, in March 2020, L’Oréal, the top cosmetics brand, started manufacturing sanitizer gel to address the worldwide shortage.

Increase in Awareness Among the Population Regarding the Benefits of Charcoal-based Skincare Products to Drive the Market Growth

Increasing consumer awareness about the benefits of using charcoal-based skincare products is expected to drive the market growth during the forecast period. Charcoal is known for its ability to draw out impurities and toxins from the skin, making it a popular ingredient in skincare products. Charcoal facewash is a most common charcoal-based product which offers various benefits such as removes dirt and dead cells, controls excess oil, and fights acne and acne scars. Consumers are seeking natural and organic alternatives due to growing concerns about the use of harsh chemicals in skincare products. Charcoal facewash is gaining popularity in the cosmetics industry as it is made with natural ingredients. It is also becoming a popular choice among consumers who are looking for gentle yet effective skincare products. These factors are projected to drive the charcoal facewash market growth during the forecast period.

To know more about global charcoal facewash market drivers, get in touch with our analysts here.

Availability of Substitute Facewash to Restrain the Charcoal Facewash Market Growth

Charcoal facewash is relatively new concept compared to existing facewash products in the cosmetics industry. There are several types of facewash claiming different benefits which have already gained significant popularity and market share in the global facewash market. For instance, pimple clear facewash and fairness facewash are more common than charcoal facewash among the population. Substitute facewash are also available at an affordable price, which makes them more preferrable by the consumers. These factors are predicted to hamper the charcoal facewash market share during the forecast period.

The Emergence of Social Media and E-commerce Platforms to Create Excellent Growth Opportunities

The rise of social networking and e-commerce platforms is likely to create good future growth potential for the charcoal facewash industry. Social media has evolved into a potent marketing tool, and businesses are using it to reach a larger audience and attract new customers. Platforms such as Instagram and Facebook enable businesses to promote their products, provide instructions and reviews, and directly communicate with customers, enhancing brand recognition and loyalty. E-commerce platforms are also playing an important role in the growth of the charcoal facewash market as they have various offers, discounts, and sales throughout the year. With the rise of online shopping, people can simply purchase products from the comfort of their homes, saving time and effort. E-commerce platforms provide a convenient and hassle-free shopping experience, with features like product comparison, customer reviews, and easy returns and exchanges, making it a preferred choice for many consumers. These factors are projected to create several growth opportunities for the key players operating the market during the forecast period.

To know more about global charcoal facewash market opportunities, get in touch with our analysts here.

Global Charcoal Facewash Market, by Application

Based on application, the market has been divided into cleansing, skin exfoliation, oil & acne control, and others. Among these, the cleansing sub-segment accounted for the highest market share in 2021, whereas the cleansing sub-segment is estimated to show the fastest growth during the forecast period.