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Mobile Engagement Market, by Industry Verticals (Financial Services, Media and Entertainment, Retail, Travel and Hospitality, Telecom and IT, Others), Solution (SMS and MMS, Push Notifications, In-App Messaging, E-mails, App/ Web Content, Other Solutions), User Type (SMEs, LSEs): Global Opportunity Analysis and Industry Forecast, 2020-2027

IC20115205

Pages: 149

Apr 2023

The global mobile engagement market is estimated to surpass $128,927.5 million by 2027, exhibiting a CAGR of 44.2% from 2020 to 2027.

The report aims to cater scrupulous analysis of the global mobile engagement market by methodically reviewing different facets of the market such as key segments, market dynamics, regional market circumstances, investment opportunities, and top players operating in the market.

In addition, the report offers insights on the current lookout and upcoming trends and developments that are likely to contribute to the growth of the market. Moreover, major factors such as market drivers and opportunities that are expected to shape the panorama of the global market are deliberated in the report. Also, limitations and threats that hold the power to hinder the industry growth are outlined in the report. The report also presents the Porter’s five forces analysis of the market which explains competitive landscape, negotiating power of buyers and suppliers, threats of new players, and arrival of substitutes in the market.

The report further presents future outlook and growth of the global market by scrutinizing the key forces that are likely to impact the market growth. The report also reveals segmental analysis by acutely assessing every segment of the global mobile engagement market. Regional market analysis of these segments is also presented in the report. The report divides the global mobile engagement market into four main regions including Europe, North America, Asia-Pacific, and LAMEA. Further, these regions are sub-divided to explain in detail the landscape of the mobile engagement market across major countries in these regions. Furthermore, the report divulges some of the recent advances, trends, and upcoming opportunities in every region.

The report offers a complete overview of 10 foremost players operating in the global mobile engagement market along with their company overview, major company executives, company’s financial status and revenue, top business activities, and groundbreaking developments in the global mobile engagement market. Besides these insights, the major events as well as strategies of major players functioning in the global mobile engagement market is also provided in the report.

RESEARCH METHODOLOGY

The report is articulated by Research Dive’s professional market analysts, and claims to be a reliable source of data and statistics for the global mobile engagement market.  The market forecasts specified in the report have been derived using proven research methodologies and analytical tools & models. Use of such advanced tools helps market analysts in analyzing, filtering, and deriving precise data and predictions.

The report is formulated after a thorough conversation and interviews with top industry players, stakeholders, and market participants. All the research and analysis is based on data obtained from reliable and renowned sources of statistics, and regional intelligence. The research report is built by gathering various data points and information regarding the mobile engagement market. Primary research forms the foundation of the overall research process; however, it is reasonably supported by comprehensive secondary research. Around 5,900 product type literatures, company annual reports, market publications, and other such significant documents of key market players have been reviewed for in-depth understanding of market saturation. Additionally, trade associations’ publications, reliable industry bulletins, medical journals, and government websites have been studied for getting hold of important industry related insights.

KEY MARKET BENEFITS

  • The report reveals market size and forecast for the period from 2019 to 2027
  • This report sheds light on trends, inventions, and novel developments along with a detailed quantitative breakdown of the mobile engagement market during the period of forecast
  • The report offers prevalent as well as upcoming investment opportunities of the global mobile engagement market
  • The market size and estimations are based on a comprehensive analysis of market drivers and restraints and key improvements in the mobile engagement market
  • The report also offers insights on foremost market players, Porter’s Five Analysis, and top winning business strategies
  • The initiatives undertaken by the top market players are presented in the report to comprehend the competitive scenario of the market

KEY MARKET SEGMENTS

The report segments the global market into industry verticals ,solution ,user type and region.

  • Industry Verticals: Financial Services, Media and Entertainment, Retail, Travel and Hospitality, Telecom and IT, Others
  • Solution: SMS and MMS, Push Notifications, In-App Messaging, E-mails, App/ Web Content, Other Solutions
  • User Type: SMEs, LSEs

Regionally, the report assesses the global market across North America, Europe, Asia Pacific, and LAMEA.

  • The North American countries evaluated in the report are the U.S., Canada, and Mexico
  • The European countries evaluated in the report are Germany, UK, France, Spain, Italy, and Rest of Europe
  • The Asian countries evaluated in the report are Japan, China, India, Australia, and Rest of Asia-Pacific
  • The countries in LAMEA evaluated in the report are Brazil, Saudi Arabia, South Africa, South Korea, and Rest of LAMEA

KEY PLAYERS

The key players outlined in the report are Followanalytics, Urban Airship, Accengage, Accengage.

The report summaries the business overview including financial performance, latest strategic moves & developments, product portfolio, and SWOT analysis of the top players functioning in the mobile engagement market.

    1. Appboy

    2. Followanalytics

    3. Urban Airship

    4. Marketo

    5. Swrve

    6. Smartfocus

    7. Oracle

    8. IBM

    9. Adobe

    10. Accengage

  • 1. RESEARCH METHODOLOGY

    • 1.1. Desk Research

    • 1.2. Real time insights and validation

    • 1.3. Forecast model

    • 1.4. Assumptions and forecast parameters

    • 1.5. Market size estimation

      • 1.5.1. Top-down approach

      • 1.5.2. Bottom-up approach

  • 2. REPORT SCOPE

    • 2.1. Market definition

    • 2.2. Key objectives of the study

    • 2.3. Report overview

    • 2.4. Market segmentation

    • 2.5. Overview of the impact of COVID-19 on Global Mobile Engagement Market

  • 3. EXECUTIVE SUMMARY

  • 4. MARKET OVERVIEW

    • 4.1. Introduction

    • 4.2. Growth impact forces

      • 4.2.1. Drivers

      • 4.2.2. Restraints

      • 4.2.3. Opportunities

    • 4.3. Market value chain analysis

      • 4.3.1. List of raw material suppliers

      • 4.3.2. List of manufacturers

      • 4.3.3. List of distributors

    • 4.4. Innovation & sustainability matrices

      • 4.4.1. Technology matrix

      • 4.4.2. Regulatory matrix

    • 4.5. Porter’s five forces analysis

      • 4.5.1. Bargaining power of suppliers

      • 4.5.2. Bargaining power of consumers

      • 4.5.3. Threat of substitutes

      • 4.5.4. Threat of new entrants

      • 4.5.5. Competitive rivalry intensity

    • 4.6. PESTLE analysis

      • 4.6.1. Political

      • 4.6.2. Economical

      • 4.6.3. Social

      • 4.6.4. Technological

      • 4.6.5. Environmental

    • 4.7. Impact of COVID-19 on Mobile Engagement Market

      • 4.7.1. Pre-covid market scenario

      • 4.7.2. Post-covid market scenario

  • 5. Mobile Engagement Market, By End Use

    • 5.1. Overview

    • 5.2 Financial Services

      • 5.2.1 Definition, key trends, growth factors, and opportunities

      • 5.2.2 Market size analysis, by region, 2020-2027

      • 5.2.3 Market share analysis, by country, 2020-2027

    • 5.3 Media and Entertainment

      • 5.3.1 Definition, key trends, growth factors, and opportunities

      • 5.3.2 Market size analysis, by region, 2020-2027

      • 5.3.3 Market share analysis, by country, 2020-2027

    • 5.4 Retail

      • 5.4.1 Definition, key trends, growth factors, and opportunities

      • 5.4.2 Market size analysis, by region, 2020-2027

      • 5.4.3 Market share analysis, by country, 2020-2027

    • 5.5 Travel and Hospitality

      • 5.5.1 Definition, key trends, growth factors, and opportunities

      • 5.5.2 Market size analysis, by region, 2020-2027

      • 5.5.3 Market share analysis, by country, 2020-2027

    • 5.6 Telecom and IT

      • 5.6.1 Definition, key trends, growth factors, and opportunities

      • 5.6.2 Market size analysis, by region, 2020-2027

      • 5.6.3 Market share analysis, by country, 2020-2027

    • 5.7 Others

      • 5.7.1 Definition, key trends, growth factors, and opportunities

      • 5.7.2 Market size analysis, by region, 2020-2027

      • 5.7.3 Market share analysis, by country, 2020-2027

    • 5.8 Research Dive Exclusive Insights

      • 5.8.1 Market attractiveness

      • 5.8.2 Competition heatmap

  • 6. Mobile Engagement Market, By End User

    • 6.1. Overview

    • 6.2 SMS and MMS

      • 6.2.1 Definition, key trends, growth factors, and opportunities

      • 6.2.2 Market size analysis, by region, 2020-2027

      • 6.2.3 Market share analysis, by country, 2020-2027

    • 6.3 Push Notifications

      • 6.3.1 Definition, key trends, growth factors, and opportunities

      • 6.3.2 Market size analysis, by region, 2020-2027

      • 6.3.3 Market share analysis, by country, 2020-2027

    • 6.4 In-App Messaging

      • 6.4.1 Definition, key trends, growth factors, and opportunities

      • 6.4.2 Market size analysis, by region, 2020-2027

      • 6.4.3 Market share analysis, by country, 2020-2027

    • 6.5 E-mails

      • 6.5.1 Definition, key trends, growth factors, and opportunities

      • 6.5.2 Market size analysis, by region, 2020-2027

      • 6.5.3 Market share analysis, by country, 2020-2027

    • 6.6 App/ Web Content

      • 6.6.1 Definition, key trends, growth factors, and opportunities

      • 6.6.2 Market size analysis, by region, 2020-2027

      • 6.6.3 Market share analysis, by country, 2020-2027

    • 6.7 Other Solutions

      • 6.7.1 Definition, key trends, growth factors, and opportunities

      • 6.7.2 Market size analysis, by region, 2020-2027

      • 6.7.3 Market share analysis, by country, 2020-2027

    • 6.8 Research Dive Exclusive Insights

      • 6.8.1 Market attractiveness

      • 6.8.2 Competition heatmap

  • 7. Mobile Engagement Market, By Resolution

    • 7.1. Overview

    • 7.2 SMEs

      • 7.2.1 Definition, key trends, growth factors, and opportunities

      • 7.2.2 Market size analysis, by region, 2020-2027

      • 7.2.3 Market share analysis, by country, 2020-2027

    • 7.3 LSEs

      • 7.3.1 Definition, key trends, growth factors, and opportunities

      • 7.3.2 Market size analysis, by region, 2020-2027

      • 7.3.3 Market share analysis, by country, 2020-2027

    • 7.4 Research Dive Exclusive Insights

      • 7.4.1 Market attractiveness

      • 7.4.2 Competition heatmap

  • 8. Mobile Engagement Market, By Region

    • 8.1 North America

      • 8.1.1 U.S

        • 8.1.1.1 Market size analysis, By End Use, 2020-2027

        • 8.1.1.2 Market size analysis, By End User, 2020-2027

        • 8.1.1.3 Market size analysis, By Resolution, 2020-2027

      • 8.1.2 Canada

        • 8.1.2.1 Market size analysis, By End Use, 2020-2027

        • 8.1.2.2 Market size analysis, By End User, 2020-2027

        • 8.1.2.3 Market size analysis, By Resolution, 2020-2027

      • 8.1.3 Mexico

        • 8.1.3.1 Market size analysis, By End Use, 2020-2027

        • 8.1.3.2 Market size analysis, By End User, 2020-2027

        • 8.1.3.3 Market size analysis, By Resolution, 2020-2027

      • 8.1.4 Research Dive Exclusive Insights

        • 8.1.4.1 Market attractiveness

        • 8.1.4.2 Competition heatmap

    • 8.2 Europe

      • 8.2.1 Germany

        • 8.2.1.1 Market size analysis, By End Use, 2020-2027

        • 8.2.1.2 Market size analysis, By End User, 2020-2027

        • 8.2.1.3 Market size analysis, By Resolution, 2020-2027

      • 8.2.2 UK

        • 8.2.2.1 Market size analysis, By End Use, 2020-2027

        • 8.2.2.2 Market size analysis, By End User, 2020-2027

        • 8.2.2.3 Market size analysis, By Resolution, 2020-2027

      • 8.2.3 France

        • 8.2.3.1 Market size analysis, By End Use, 2020-2027

        • 8.2.3.2 Market size analysis, By End User, 2020-2027

        • 8.2.3.3 Market size analysis, By Resolution, 2020-2027

      • 8.2.4 Spain

        • 8.2.4.1 Market size analysis, By End Use, 2020-2027

        • 8.2.4.2 Market size analysis, By End User, 2020-2027

        • 8.2.4.3 Market size analysis, By Resolution, 2020-2027

      • 8.2.5 Italy

        • 8.2.5.1 Market size analysis, By End Use, 2020-2027

        • 8.2.5.2 Market size analysis, By End User, 2020-2027

        • 8.2.5.3 Market size analysis, By Resolution, 2020-2027

      • 8.2.6 Rest of Europe

        • 8.2.6.1 Market size analysis, By End Use, 2020-2027

        • 8.2.6.2 Market size analysis, By End User, 2020-2027

        • 8.2.6.3 Market size analysis, By Resolution, 2020-2027

      • 8.2.7 Research Dive Exclusive Insights

        • 8.2.7.1 Market attractiveness

        • 8.2.7.2 Competition heatmap

    • 8.3 Asia-Pacific

      • 8.3.1 China

        • 8.3.1.1 Market size analysis, By End Use, 2020-2027

        • 8.3.1.2 Market size analysis, By End User, 2020-2027

        • 8.3.1.3 Market size analysis, By Resolution, 2020-2027

      • 8.3.2 Japan

        • 8.3.2.1 Market size analysis, By End Use, 2020-2027

        • 8.3.2.2 Market size analysis, By End User, 2020-2027

        • 8.3.2.3 Market size analysis, By Resolution, 2020-2027

      • 8.3.3 India

        • 8.3.3.1 Market size analysis, By End Use, 2020-2027

        • 8.3.3.2 Market size analysis, By End User, 2020-2027

        • 8.3.3.3 Market size analysis, By Resolution, 2020-2027

      • 8.3.4 Australia

        • 8.3.4.1 Market size analysis, By End Use, 2020-2027

        • 8.3.4.2 Market size analysis, By End User, 2020-2027

        • 8.3.4.3 Market size analysis, By Resolution, 2020-2027

      • 8.3.5 South Korea

        • 8.3.5.1 Market size analysis, By End Use, 2020-2027

        • 8.3.5.2 Market size analysis, By End User, 2020-2027

        • 8.3.5.3 Market size analysis, By Resolution, 2020-2027

      • 8.3.6 Rest of Asia-Pacific

        • 8.3.6.1 Market size analysis, By End Use, 2020-2027

        • 8.3.6.2 Market size analysis, By End User, 2020-2027

        • 8.3.6.3 Market size analysis, By Resolution, 2020-2027

      • 8.3.7 Research Dive Exclusive Insights

        • 8.3.7.1 Market attractiveness

        • 8.3.7.2 Competition heatmap

    • 8.4 LAMEA

      • 8.4.1 Brazil

        • 8.4.1.1 Market size analysis, By End Use, 2020-2027

        • 8.4.1.2 Market size analysis, By End User, 2020-2027

        • 8.4.1.3 Market size analysis, By Resolution, 2020-2027

      • 8.4.2 Saudi Arabia

        • 8.4.2.1 Market size analysis, By End Use, 2020-2027

        • 8.4.2.2 Market size analysis, By End User, 2020-2027

        • 8.4.2.3 Market size analysis, By Resolution, 2020-2027

      • 8.4.3 UAE

        • 8.4.3.1 Market size analysis, By End Use, 2020-2027

        • 8.4.3.2 Market size analysis, By End User, 2020-2027

        • 8.4.3.3 Market size analysis, By Resolution, 2020-2027

      • 8.4.4 South Africa

        • 8.4.4.1 Market size analysis, By End Use, 2020-2027

        • 8.4.4.2 Market size analysis, By End User, 2020-2027

        • 8.4.4.3 Market size analysis, By Resolution, 2020-2027

      • 8.4.5 Rest of LAMEA

        • 8.4.5.1 Market size analysis, By End Use, 2020-2027

        • 8.4.5.2 Market size analysis, By End User, 2020-2027

        • 8.4.5.3 Market size analysis, By Resolution, 2020-2027

      • 8.4.6 Research Dive Exclusive Insights

        • 8.4.6.1 Market attractiveness

        • 8.4.6.2 Competition heatmap

  • 9. Competitive Landscape

    • 9.1 Top winning strategies, 2020-2027

      • 9.1.1 By strategy

      • 9.1.2 By year

    • 9.2 Strategic overview

    • 9.3 Market share analysis, 2020-2027

  • 10. Company Profiles

    • 10.1 Appboy

      • 10.1.1 Overview

      • 10.1.2 Business segments

      • 10.1.3 Product portfolio

      • 10.1.4 Financial performance

      • 10.1.5 Recent developments

      • 10.1.6 SWOT analysis

    • 10.2 Followanalytics

      • 10.2.1 Overview

      • 10.2.2 Business segments

      • 10.2.3 Product portfolio

      • 10.2.4 Financial performance

      • 10.2.5 Recent developments

      • 10.2.6 SWOT analysis

    • 10.3 Urban Airship

      • 10.3.1 Overview

      • 10.3.2 Business segments

      • 10.3.3 Product portfolio

      • 10.3.4 Financial performance

      • 10.3.5 Recent developments

      • 10.3.6 SWOT analysis

    • 10.4 Marketo

      • 10.4.1 Overview

      • 10.4.2 Business segments

      • 10.4.3 Product portfolio

      • 10.4.4 Financial performance

      • 10.4.5 Recent developments

      • 10.4.6 SWOT analysis

    • 10.5 Swrve

      • 10.5.1 Overview

      • 10.5.2 Business segments

      • 10.5.3 Product portfolio

      • 10.5.4 Financial performance

      • 10.5.5 Recent developments

      • 10.5.6 SWOT analysis

    • 10.6 Smartfocus

      • 10.6.1 Overview

      • 10.6.2 Business segments

      • 10.6.3 Product portfolio

      • 10.6.4 Financial performance

      • 10.6.5 Recent developments

      • 10.6.6 SWOT analysis

    • 10.7 Oracle

      • 10.7.1 Overview

      • 10.7.2 Business segments

      • 10.7.3 Product portfolio

      • 10.7.4 Financial performance

      • 10.7.5 Recent developments

      • 10.7.6 SWOT analysis

    • 10.8 IBM

      • 10.8.1 Overview

      • 10.8.2 Business segments

      • 10.8.3 Product portfolio

      • 10.8.4 Financial performance

      • 10.8.5 Recent developments

      • 10.8.6 SWOT analysis

    • 10.9 Adobe

      • 10.9.1 Overview

      • 10.9.2 Business segments

      • 10.9.3 Product portfolio

      • 10.9.4 Financial performance

      • 10.9.5 Recent developments

      • 10.9.6 SWOT analysis

    • 10.10 Accengage

      • 10.10.1 Overview

      • 10.10.2 Business segments

      • 10.10.3 Product portfolio

      • 10.10.4 Financial performance

      • 10.10.5 Recent developments

      • 10.10.6 SWOT analysis

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